{"id":6655,"date":"2025-02-24T17:00:49","date_gmt":"2025-02-24T09:00:49","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=6655"},"modified":"2026-02-11T15:51:34","modified_gmt":"2026-02-11T07:51:34","slug":"dsp-purchase-ads-2","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/en-us\/industry-knowledge\/dsp-purchase-ads-2.html","title":{"rendered":"How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 2)"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_a6fdd7-45, .wp-block-kadence-advancedheading.kt-adv-heading6655_a6fdd7-45[data-kb-block=\"kb-adv-heading6655_a6fdd7-45\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_a6fdd7-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_a6fdd7-45[data-kb-block=\"kb-adv-heading6655_a6fdd7-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_a6fdd7-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_a6fdd7-45[data-kb-block=\"kb-adv-heading6655_a6fdd7-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_a6fdd7-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_a6fdd7-45\">Following the previous article introducing <a href=\"https:\/\/mi.ghtinc.com\/language\/en\/dsp-case-studies\/dsp-purchase-ads-1.html\" data-type=\"link\" data-id=\"https:\/\/mi.ghtinc.com\/language\/en\/dsp-case-studies\/dsp-purchase-ads-1.html\">RTB, Direct Deals, and Programmatic Direct advertising transaction methods<\/a>, how does a DSP (Demand-Side Platform) purchase ads? This article will continue to explore other Private Marketplace (PMP) advertising purchasing methods.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_7cc80c-6a, .wp-block-kadence-advancedheading.kt-adv-heading6655_7cc80c-6a[data-kb-block=\"kb-adv-heading6655_7cc80c-6a\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_7cc80c-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_7cc80c-6a[data-kb-block=\"kb-adv-heading6655_7cc80c-6a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_7cc80c-6a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_7cc80c-6a[data-kb-block=\"kb-adv-heading6655_7cc80c-6a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_7cc80c-6a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_7cc80c-6a\">PMP (Private Marketplaces) operates through an exclusive invitation mechanism, meaning only advertisers invited by the media can participate in ad transactions. Media outlets typically reserve premium ad placements for PMP deals. Advertisers still need to bid via RTB, but the competition is limited to invited advertisers only. Although PMP prices are generally higher than those in the Open Auction, advertisers can better ensure their ads are displayed on trusted media platforms. Establishing long-term partnerships in this environment can also enhance the stability of ad placements.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_28e5a6-48, .wp-block-kadence-advancedheading.kt-adv-heading6655_28e5a6-48[data-kb-block=\"kb-adv-heading6655_28e5a6-48\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_28e5a6-48 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_28e5a6-48[data-kb-block=\"kb-adv-heading6655_28e5a6-48\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_28e5a6-48 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_28e5a6-48[data-kb-block=\"kb-adv-heading6655_28e5a6-48\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_28e5a6-48 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_28e5a6-48\">In the previous article, we covered common<strong> Programmatic Direct <\/strong>methods within the PMP market, such as <strong>Programmatic Guaranteed and Preferred Deals<\/strong>. This article focuses on Private Auction and First-Look Deal purchasing methods.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6655_b4b58a-e6 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6655_b4b58a-e6 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6655_b4b58a-e6\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li style=\"font-size:18px\"><a href=\"#Private\">Private Auction<\/a><\/li>\n\n\n\n<li style=\"font-size:18px\"><a href=\"#First\" data-type=\"internal\" data-id=\"#First\">First-Look Deal<\/a><\/li>\n<\/ol>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id6655_ca562d-06 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6655_ca562d-06 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6655_ca562d-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6655_ca562d-06 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6655_ca562d-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6655_ca562d-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6655_ca562d-06 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6655_77f6eb-17 > .kt-inside-inner-col,.kadence-column6655_77f6eb-17 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_77f6eb-17 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_77f6eb-17 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_77f6eb-17 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_77f6eb-17 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_77f6eb-17{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_77f6eb-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_77f6eb-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_77f6eb-17\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6655_c626f9-8e, .wp-block-kadence-advancedheading.kt-adv-heading6655_c626f9-8e[data-kb-block=\"kb-adv-heading6655_c626f9-8e\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_c626f9-8e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_c626f9-8e[data-kb-block=\"kb-adv-heading6655_c626f9-8e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_c626f9-8e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_c626f9-8e[data-kb-block=\"kb-adv-heading6655_c626f9-8e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 id=\"Private\" class=\"kt-adv-heading6655_c626f9-8e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_c626f9-8e\"><strong>1. Private Auction<\/strong><\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column6655_be219e-dd > .kt-inside-inner-col,.kadence-column6655_be219e-dd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_be219e-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_be219e-dd > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_be219e-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_be219e-dd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_be219e-dd{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_be219e-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_be219e-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_be219e-dd\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6655_f6cbc3-ec > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6655_f6cbc3-ec > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6655_f6cbc3-ec > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6655_f6cbc3-ec > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6655_f6cbc3-ec > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6655_f6cbc3-ec > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6655_f6cbc3-ec alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6655_e82336-0b > .kt-inside-inner-col,.kadence-column6655_e82336-0b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_e82336-0b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_e82336-0b > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_e82336-0b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_e82336-0b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_e82336-0b{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_e82336-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_e82336-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_e82336-0b\"><div class=\"kt-inside-inner-col\"><style>.kb-image6655_a5b0e8-96 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6655_a5b0e8-96 size-full\"><img decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction\uff08\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff09.jpg\" alt=\"PMP_Private Auction\uff08\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff09\" class=\"kb-img wp-image-6664\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction\uff08\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff09.jpg 640w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction\uff08\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff09-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6655_390784-66 > .kt-inside-inner-col,.kadence-column6655_390784-66 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_390784-66 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_390784-66 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_390784-66 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_390784-66 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_390784-66{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_390784-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_390784-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_390784-66\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6655_360c65-4a, .wp-block-kadence-advancedheading.kt-adv-heading6655_360c65-4a[data-kb-block=\"kb-adv-heading6655_360c65-4a\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_360c65-4a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_360c65-4a[data-kb-block=\"kb-adv-heading6655_360c65-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_360c65-4a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_360c65-4a[data-kb-block=\"kb-adv-heading6655_360c65-4a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_360c65-4a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_360c65-4a\">A Private Auction is an invitation-only programmatic advertising bidding method. <strong>Only advertisers invited by the media can participate via RTB<\/strong>, reducing excessive competition and increasing the chances of acquiring high-quality ad inventory.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6655_d1868b-77 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6655_d1868b-77 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6655_d1868b-77 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6655_d1868b-77 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6655_d1868b-77 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6655_d1868b-77 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6655_d1868b-77 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6655_9c7e9e-0d > .kt-inside-inner-col,.kadence-column6655_9c7e9e-0d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_9c7e9e-0d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_9c7e9e-0d > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_9c7e9e-0d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_9c7e9e-0d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_9c7e9e-0d{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_9c7e9e-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_9c7e9e-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_9c7e9e-0d\"><div class=\"kt-inside-inner-col\"><style>.kb-image6655_0f01f8-b3 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6655_0f01f8-b3 size-large\"><img decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction-1-1024x374.png\" alt=\"Private Auction Flow\" class=\"kb-img wp-image-6676\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction-1-1024x374.png 1024w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction-1-300x110.png 300w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction-1-768x280.png 768w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction-1-1536x561.png 1536w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction-1.png 1643w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6655_8fad11-5c > .kt-inside-inner-col,.kadence-column6655_8fad11-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_8fad11-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_8fad11-5c > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_8fad11-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_8fad11-5c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_8fad11-5c{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_8fad11-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_8fad11-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_8fad11-5c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6655_5dd269-92, .wp-block-kadence-advancedheading.kt-adv-heading6655_5dd269-92[data-kb-block=\"kb-adv-heading6655_5dd269-92\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_5dd269-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_5dd269-92[data-kb-block=\"kb-adv-heading6655_5dd269-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_5dd269-92 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_5dd269-92[data-kb-block=\"kb-adv-heading6655_5dd269-92\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6655_5dd269-92 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_5dd269-92\"><strong>Key Features of Private Auction:<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6655_7243ad-4e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6655_7243ad-4e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6655_7243ad-4e ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6655_7243ad-4e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items6655_7243ad-4e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6655_7243ad-4e kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6655_17215c-90 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6655_17215c-90\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Invitation Required: <\/strong>Advertisers cannot freely access the market or directly participate in bidding; media approval is necessary for entry into a Private Auction.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6655_a6239d-89 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6655_a6239d-89\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Media-Set Floor Price: <\/strong>Publishers can set a minimum price to ensure ad revenue meets expectations.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6655_39f5d8-54 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6655_39f5d8-54\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Flexible Bidding by Advertisers:<\/strong> Advertisers can place bids via RTB and adjust them according to their budget, though competition with other invited bidders remains.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6655_08e887-a4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6655_08e887-a4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Higher Prices than Open Auction: <\/strong>Due to the premium quality of inventory and limited competition, CPM is typically higher than in the Open Auction.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6655_f48199-c5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6655_f48199-c5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Enhanced Brand Safety: <\/strong>Media outlets can screen advertisers to prevent ads from appearing in inappropriate placements.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6655_24e65e-16 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6655_24e65e-16 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6655_24e65e-16 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6655_24e65e-16 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6655_24e65e-16 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6655_24e65e-16 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6655_24e65e-16 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6655_445948-61 > .kt-inside-inner-col,.kadence-column6655_445948-61 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_445948-61 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_445948-61 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_445948-61 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_445948-61 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_445948-61{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_445948-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_445948-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_445948-61\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6655_2d6851-bb, .wp-block-kadence-advancedheading.kt-adv-heading6655_2d6851-bb[data-kb-block=\"kb-adv-heading6655_2d6851-bb\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_2d6851-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_2d6851-bb[data-kb-block=\"kb-adv-heading6655_2d6851-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_2d6851-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_2d6851-bb[data-kb-block=\"kb-adv-heading6655_2d6851-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 id=\"First\" class=\"kt-adv-heading6655_2d6851-bb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_2d6851-bb\"><strong>2. First-Look Deal<\/strong><\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column6655_9068a7-81 > .kt-inside-inner-col,.kadence-column6655_9068a7-81 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_9068a7-81 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_9068a7-81 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_9068a7-81 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_9068a7-81 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_9068a7-81{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_9068a7-81 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_9068a7-81 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_9068a7-81\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6655_81c58a-d7 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6655_81c58a-d7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6655_81c58a-d7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6655_81c58a-d7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6655_81c58a-d7 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6655_81c58a-d7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6655_81c58a-d7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6655_484eb8-b8 > .kt-inside-inner-col,.kadence-column6655_484eb8-b8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_484eb8-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_484eb8-b8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_484eb8-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_484eb8-b8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_484eb8-b8{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_484eb8-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_484eb8-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_484eb8-b8\"><div class=\"kt-inside-inner-col\"><style>.kb-image6655_95912e-b1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6655_95912e-b1 size-full\"><img decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal.jpg\" alt=\"PMP_First-Look Deal\" class=\"kb-img wp-image-6666\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal.jpg 640w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6655_73d622-3f > .kt-inside-inner-col,.kadence-column6655_73d622-3f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_73d622-3f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_73d622-3f > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_73d622-3f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_73d622-3f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_73d622-3f{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_73d622-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_73d622-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_73d622-3f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6655_9129f1-b2, .wp-block-kadence-advancedheading.kt-adv-heading6655_9129f1-b2[data-kb-block=\"kb-adv-heading6655_9129f1-b2\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_9129f1-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_9129f1-b2[data-kb-block=\"kb-adv-heading6655_9129f1-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_9129f1-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_9129f1-b2[data-kb-block=\"kb-adv-heading6655_9129f1-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_9129f1-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_9129f1-b2\">A First-Look Deal grants specific advertisers the opportunity to view inventory before it enters the open market, allowing them to decide whether to purchase it prior to RTB bidding. When a new ad placement becomes available, invited advertisers have the first chance to buy. If they decline, the ad slot then enters the RTB auction.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6655_381cd5-59 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6655_381cd5-59 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6655_381cd5-59 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6655_381cd5-59 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6655_381cd5-59 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6655_381cd5-59 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6655_381cd5-59 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6655_5c4b01-37 > .kt-inside-inner-col,.kadence-column6655_5c4b01-37 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_5c4b01-37 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_5c4b01-37 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_5c4b01-37 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_5c4b01-37 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_5c4b01-37{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_5c4b01-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_5c4b01-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_5c4b01-37\"><div class=\"kt-inside-inner-col\"><style>.kb-image6655_c5b561-97 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6655_c5b561-97 size-large\"><img decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-1-1024x447.png\" alt=\"First-Look Deal Flow\" class=\"kb-img wp-image-6677\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-1-1024x447.png 1024w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-1-300x131.png 300w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-1-768x336.png 768w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-1-1536x671.png 1536w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-1.png 1643w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6655_e7a4b5-07 > .kt-inside-inner-col,.kadence-column6655_e7a4b5-07 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_e7a4b5-07 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_e7a4b5-07 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_e7a4b5-07 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_e7a4b5-07 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_e7a4b5-07{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_e7a4b5-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_e7a4b5-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_e7a4b5-07\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6655_97de7f-78, .wp-block-kadence-advancedheading.kt-adv-heading6655_97de7f-78[data-kb-block=\"kb-adv-heading6655_97de7f-78\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_97de7f-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_97de7f-78[data-kb-block=\"kb-adv-heading6655_97de7f-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_97de7f-78 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_97de7f-78[data-kb-block=\"kb-adv-heading6655_97de7f-78\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6655_97de7f-78 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_97de7f-78\">Key Features of First-Look Deal:<\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6655_2126f8-23:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6655_2126f8-23 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6655_2126f8-23 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6655_2126f8-23 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items6655_2126f8-23 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6655_2126f8-23 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6655_bed818-5e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6655_bed818-5e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Pre-Market Purchasing Advantage:<\/strong> Advertisers can purchase at a fixed price without competing in a bid, avoiding the uncertainties of RTB auctions.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6655_742da5-3d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6655_742da5-3d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Non-Guaranteed Impressions: <\/strong>Access to ad inventory is not guaranteed; purchase opportunities arise only when the publisher has available resources.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6655_07e075-78 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6655_07e075-78\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Higher Pricing:<\/strong> Due to the priority access, publishers typically set higher prices, and CPM may exceed RTB rates.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6655_374b53-c4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6655_374b53-c4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Unsold Inventory Flows into Open Market:<\/strong> If the advertiser chooses not to buy, the ad slot moves to RTB, where it may be acquired at a lower price by other bidders.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6655_63c6fb-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6655_63c6fb-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Ideal for High-Exposure Campaigns: <\/strong>Best suited for brand advertisers seeking premium placements and guaranteed exposure volume.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6655_040618-61 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6655_040618-61 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6655_040618-61 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6655_040618-61 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6655_040618-61 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6655_040618-61 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6655_040618-61 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6655_beb5ce-ba > .kt-inside-inner-col,.kadence-column6655_beb5ce-ba > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_beb5ce-ba > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_beb5ce-ba > .kt-inside-inner-col{flex-direction:column;}.kadence-column6655_beb5ce-ba > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6655_beb5ce-ba > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_beb5ce-ba{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_beb5ce-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6655_beb5ce-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_beb5ce-ba\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6655_eda57b-d4, .wp-block-kadence-advancedheading.kt-adv-heading6655_eda57b-d4[data-kb-block=\"kb-adv-heading6655_eda57b-d4\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_eda57b-d4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_eda57b-d4[data-kb-block=\"kb-adv-heading6655_eda57b-d4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_eda57b-d4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_eda57b-d4[data-kb-block=\"kb-adv-heading6655_eda57b-d4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_eda57b-d4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_eda57b-d4\"><strong>3. Private Auction vs. First-Look Deal<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column6655_a442dc-e5 > .kt-inside-inner-col{display:flex;}.kadence-column6655_a442dc-e5 > .kt-inside-inner-col{border-top:1px solid var(--nv-text-color);border-right:1px solid var(--nv-text-color);border-bottom:1px solid var(--nv-text-color);border-left:1px solid var(--nv-text-color);}.kadence-column6655_a442dc-e5 > .kt-inside-inner-col,.kadence-column6655_a442dc-e5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6655_a442dc-e5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6655_a442dc-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column6655_a442dc-e5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column6655_a442dc-e5{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6655_a442dc-e5{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6655_a442dc-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column6655_a442dc-e5 > .kt-inside-inner-col{background-image:linear-gradient(135deg,rgb(243,243,243) 4%,rgb(202,202,211) 100%);}.kadence-column6655_a442dc-e5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6655_a442dc-e5{position:relative;}@media all and (max-width: 1024px){.kadence-column6655_a442dc-e5 > .kt-inside-inner-col{border-top:1px solid var(--nv-text-color);border-right:1px solid var(--nv-text-color);border-bottom:1px solid var(--nv-text-color);border-left:1px solid var(--nv-text-color);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column6655_a442dc-e5{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6655_a442dc-e5{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6655_a442dc-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column6655_a442dc-e5 > .kt-inside-inner-col{border-top:1px solid var(--nv-text-color);border-right:1px solid var(--nv-text-color);border-bottom:1px solid var(--nv-text-color);border-left:1px solid var(--nv-text-color);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column6655_a442dc-e5{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6655_a442dc-e5{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6655_a442dc-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6655_a442dc-e5\"><div class=\"kt-inside-inner-col\"><style>.kb-table-container6655_c229f0-dc{overflow-x:auto;}.kb-table-container .kb-table6655_c229f0-dc th{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table6655_c229f0-dc caption{text-align:center;}.kb-table-container .kb-table6655_c229f0-dc td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;}<\/style><div class=\"kb-table-container kb-table-container6655_c229f0-dc wp-block-kadence-table\"><table class=\"kb-table kb-table6655_c229f0-dc\">\n<tr class=\"kb-table-row kb-table-row6655_fc9149-85\">\n<th class=\"kb-table-data kb-table-data6655_5d556a-81\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_a244e8-9b, .wp-block-kadence-advancedheading.kt-adv-heading6655_a244e8-9b[data-kb-block=\"kb-adv-heading6655_a244e8-9b\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_a244e8-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_a244e8-9b[data-kb-block=\"kb-adv-heading6655_a244e8-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_a244e8-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_a244e8-9b[data-kb-block=\"kb-adv-heading6655_a244e8-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_a244e8-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_a244e8-9b\"><strong>Feature<\/strong><\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data6655_be3522-75\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_e5fac3-45, .wp-block-kadence-advancedheading.kt-adv-heading6655_e5fac3-45[data-kb-block=\"kb-adv-heading6655_e5fac3-45\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_e5fac3-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_e5fac3-45[data-kb-block=\"kb-adv-heading6655_e5fac3-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_e5fac3-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_e5fac3-45[data-kb-block=\"kb-adv-heading6655_e5fac3-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_e5fac3-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_e5fac3-45\"><strong>Private Auction<\/strong><\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data6655_a82e03-3e\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_55f567-63, .wp-block-kadence-advancedheading.kt-adv-heading6655_55f567-63[data-kb-block=\"kb-adv-heading6655_55f567-63\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_55f567-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_55f567-63[data-kb-block=\"kb-adv-heading6655_55f567-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_55f567-63 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_55f567-63[data-kb-block=\"kb-adv-heading6655_55f567-63\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_55f567-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_55f567-63\"><strong>First-Look Deal<\/strong><\/p>\n\n<\/th>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6655_d30947-e4\">\n<td class=\"kb-table-data kb-table-data6655_f16050-8c\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_a91253-cf, .wp-block-kadence-advancedheading.kt-adv-heading6655_a91253-cf[data-kb-block=\"kb-adv-heading6655_a91253-cf\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_a91253-cf mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_a91253-cf[data-kb-block=\"kb-adv-heading6655_a91253-cf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_a91253-cf img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_a91253-cf[data-kb-block=\"kb-adv-heading6655_a91253-cf\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_a91253-cf wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_a91253-cf\">Transaction Method<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6655_a80c84-76\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_f26e98-f3, .wp-block-kadence-advancedheading.kt-adv-heading6655_f26e98-f3[data-kb-block=\"kb-adv-heading6655_f26e98-f3\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_f26e98-f3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_f26e98-f3[data-kb-block=\"kb-adv-heading6655_f26e98-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_f26e98-f3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_f26e98-f3[data-kb-block=\"kb-adv-heading6655_f26e98-f3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_f26e98-f3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_f26e98-f3\">Invited advertisers bid through RTB<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6655_82109a-62\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_e44588-db, .wp-block-kadence-advancedheading.kt-adv-heading6655_e44588-db[data-kb-block=\"kb-adv-heading6655_e44588-db\"]{font-size:16px;font-style:normal;border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.wp-block-kadence-advancedheading.kt-adv-heading6655_e44588-db mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_e44588-db[data-kb-block=\"kb-adv-heading6655_e44588-db\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_e44588-db img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_e44588-db[data-kb-block=\"kb-adv-heading6655_e44588-db\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading6655_e44588-db, .wp-block-kadence-advancedheading.kt-adv-heading6655_e44588-db[data-kb-block=\"kb-adv-heading6655_e44588-db\"]{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading6655_e44588-db, .wp-block-kadence-advancedheading.kt-adv-heading6655_e44588-db[data-kb-block=\"kb-adv-heading6655_e44588-db\"]{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}<\/style>\n<p class=\"kt-adv-heading6655_e44588-db wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_e44588-db\">Advertisers have priority purchasing rights at a fixed price<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6655_64dd00-2b\">\n<td class=\"kb-table-data kb-table-data6655_44532f-5e\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_2a9c93-ed, .wp-block-kadence-advancedheading.kt-adv-heading6655_2a9c93-ed[data-kb-block=\"kb-adv-heading6655_2a9c93-ed\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_2a9c93-ed mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_2a9c93-ed[data-kb-block=\"kb-adv-heading6655_2a9c93-ed\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_2a9c93-ed img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_2a9c93-ed[data-kb-block=\"kb-adv-heading6655_2a9c93-ed\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_2a9c93-ed wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_2a9c93-ed\">Price<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6655_240514-ff\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_112ed5-79, .wp-block-kadence-advancedheading.kt-adv-heading6655_112ed5-79[data-kb-block=\"kb-adv-heading6655_112ed5-79\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_112ed5-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_112ed5-79[data-kb-block=\"kb-adv-heading6655_112ed5-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_112ed5-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_112ed5-79[data-kb-block=\"kb-adv-heading6655_112ed5-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_112ed5-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_112ed5-79\">Higher than the open market, but still requires bidding<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6655_0bea64-b2\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_c3052a-0f, .wp-block-kadence-advancedheading.kt-adv-heading6655_c3052a-0f[data-kb-block=\"kb-adv-heading6655_c3052a-0f\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_c3052a-0f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_c3052a-0f[data-kb-block=\"kb-adv-heading6655_c3052a-0f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_c3052a-0f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_c3052a-0f[data-kb-block=\"kb-adv-heading6655_c3052a-0f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_c3052a-0f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_c3052a-0f\">Fixed price, usually high<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6655_88d6e1-67\">\n<td class=\"kb-table-data kb-table-data6655_119abf-15\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_388aea-74, .wp-block-kadence-advancedheading.kt-adv-heading6655_388aea-74[data-kb-block=\"kb-adv-heading6655_388aea-74\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_388aea-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_388aea-74[data-kb-block=\"kb-adv-heading6655_388aea-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_388aea-74 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_388aea-74[data-kb-block=\"kb-adv-heading6655_388aea-74\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_388aea-74 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_388aea-74\">Brand Awareness Stability<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6655_1b09f1-e5\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_33067e-33, .wp-block-kadence-advancedheading.kt-adv-heading6655_33067e-33[data-kb-block=\"kb-adv-heading6655_33067e-33\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_33067e-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_33067e-33[data-kb-block=\"kb-adv-heading6655_33067e-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_33067e-33 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_33067e-33[data-kb-block=\"kb-adv-heading6655_33067e-33\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_33067e-33 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_33067e-33\">High<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6655_25853e-20\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_bc52dc-2b, .wp-block-kadence-advancedheading.kt-adv-heading6655_bc52dc-2b[data-kb-block=\"kb-adv-heading6655_bc52dc-2b\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_bc52dc-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_bc52dc-2b[data-kb-block=\"kb-adv-heading6655_bc52dc-2b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_bc52dc-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_bc52dc-2b[data-kb-block=\"kb-adv-heading6655_bc52dc-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_bc52dc-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_bc52dc-2b\">High<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6655_ab6d92-24\">\n<td class=\"kb-table-data kb-table-data6655_d2ad53-3e\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_f90b49-7b, .wp-block-kadence-advancedheading.kt-adv-heading6655_f90b49-7b[data-kb-block=\"kb-adv-heading6655_f90b49-7b\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_f90b49-7b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_f90b49-7b[data-kb-block=\"kb-adv-heading6655_f90b49-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_f90b49-7b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_f90b49-7b[data-kb-block=\"kb-adv-heading6655_f90b49-7b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_f90b49-7b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_f90b49-7b\">Number of Competitors<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6655_225aa2-ad\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_853d7c-4b, .wp-block-kadence-advancedheading.kt-adv-heading6655_853d7c-4b[data-kb-block=\"kb-adv-heading6655_853d7c-4b\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_853d7c-4b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_853d7c-4b[data-kb-block=\"kb-adv-heading6655_853d7c-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_853d7c-4b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_853d7c-4b[data-kb-block=\"kb-adv-heading6655_853d7c-4b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_853d7c-4b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_853d7c-4b\">Few invited advertisers participate<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6655_c3028d-d2\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_2cff30-19, .wp-block-kadence-advancedheading.kt-adv-heading6655_2cff30-19[data-kb-block=\"kb-adv-heading6655_2cff30-19\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_2cff30-19 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_2cff30-19[data-kb-block=\"kb-adv-heading6655_2cff30-19\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_2cff30-19 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_2cff30-19[data-kb-block=\"kb-adv-heading6655_2cff30-19\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_2cff30-19 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_2cff30-19\">Only advertisers with priority rights<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6655_bfc0a4-d9\">\n<td class=\"kb-table-data kb-table-data6655_eb7162-7f\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_8bb010-e5, .wp-block-kadence-advancedheading.kt-adv-heading6655_8bb010-e5[data-kb-block=\"kb-adv-heading6655_8bb010-e5\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_8bb010-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_8bb010-e5[data-kb-block=\"kb-adv-heading6655_8bb010-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_8bb010-e5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_8bb010-e5[data-kb-block=\"kb-adv-heading6655_8bb010-e5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_8bb010-e5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_8bb010-e5\">Flexibility<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6655_e911be-c1\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_5af3bf-4a, .wp-block-kadence-advancedheading.kt-adv-heading6655_5af3bf-4a[data-kb-block=\"kb-adv-heading6655_5af3bf-4a\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_5af3bf-4a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_5af3bf-4a[data-kb-block=\"kb-adv-heading6655_5af3bf-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_5af3bf-4a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_5af3bf-4a[data-kb-block=\"kb-adv-heading6655_5af3bf-4a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_5af3bf-4a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_5af3bf-4a\">Prices fluctuate with market competition<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6655_55185b-90\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_f37012-0c, .wp-block-kadence-advancedheading.kt-adv-heading6655_f37012-0c[data-kb-block=\"kb-adv-heading6655_f37012-0c\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_f37012-0c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_f37012-0c[data-kb-block=\"kb-adv-heading6655_f37012-0c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_f37012-0c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_f37012-0c[data-kb-block=\"kb-adv-heading6655_f37012-0c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_f37012-0c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_f37012-0c\">Decision required within a limited time frame<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6655_ac5870-a6\">\n<td class=\"kb-table-data kb-table-data6655_30a685-21\">\n\n<p>Guaranteed Impressions<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6655_469c79-e9\">\n\n<p>No<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6655_c17804-25\">\n\n<p>No<\/p>\n\n<\/td>\n<\/tr>\n<\/table><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_63243f-9e, .wp-block-kadence-advancedheading.kt-adv-heading6655_63243f-9e[data-kb-block=\"kb-adv-heading6655_63243f-9e\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_63243f-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_63243f-9e[data-kb-block=\"kb-adv-heading6655_63243f-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_63243f-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_63243f-9e[data-kb-block=\"kb-adv-heading6655_63243f-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_63243f-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_63243f-9e\">These two articles provide a brief introduction to advertising transaction methods. If you would like to learn more about the relationship between DSPs and advertising, feel free to contact us through the form below:<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6655_44d071-52 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6655_44d071-52 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6655_44d071-52\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-5559 forminator-design--flat  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-5559\" data-uid=\"6a09a08500f08\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-5559\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-5559 forminator-design--flat  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"5559\"\n\t\t\t\t data-color-option=\"default\" data-design=\"flat\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6a09a08500f08\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_6a09a08500f08\" id=\"forminator-field-name-1_6a09a08500f08-label\" class=\"forminator-label\">Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"E.g. John\" id=\"forminator-field-name-1_6a09a08500f08\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6a09a08500f08\" id=\"forminator-field-email-1_6a09a08500f08-label\" class=\"forminator-label\">Email Address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"E.g. john@company.com\" id=\"forminator-field-email-1_6a09a08500f08\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-1_6a09a08500f08\" id=\"forminator-field-textarea-1_6a09a08500f08-label\" class=\"forminator-label\">Message <span class=\"forminator-required\">*<\/span><\/label><textarea name=\"textarea-1\" placeholder=\"Enter your message...\" id=\"forminator-field-textarea-1_6a09a08500f08\" class=\"forminator-textarea\" rows=\"6\" style=\"--forminator-textarea-min-height:140px;\" maxlength=\"180\" ><\/textarea><span id=\"forminator-field-textarea-1_6a09a08500f08-description\" class=\"forminator-description\"><span data-limit=\"180\" data-type=\"characters\" data-editor=\"\">0 \/ 180<\/span><\/span><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"captcha-1\" class=\"forminator-field-captcha forminator-col forminator-col-12 \"><div class=\"forminator-captcha-left forminator-g-recaptcha recaptcha-invisible\" data-theme=\"light\" data-badge=\"inline\" data-sitekey=\"6Lf7KRAqAAAAAKhC8VlCz994XAren16NA6VrwqgP\" data-size=\"invisible\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Send Message<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"f9f5d0d838\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en-us\/wp-json\/wp\/v2\/posts\/6655\" \/><input type=\"hidden\" name=\"form_id\" value=\"5559\"><input type=\"hidden\" name=\"page_id\" value=\"6655\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/mi.ghtinc.com\/en-us\/industry-knowledge\/dsp-purchase-ads-2.html\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6655_46c0d3-c5, .wp-block-kadence-advancedheading.kt-adv-heading6655_46c0d3-c5[data-kb-block=\"kb-adv-heading6655_46c0d3-c5\"]{text-align:center;font-size:1px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6655_46c0d3-c5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6655_46c0d3-c5[data-kb-block=\"kb-adv-heading6655_46c0d3-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6655_46c0d3-c5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6655_46c0d3-c5[data-kb-block=\"kb-adv-heading6655_46c0d3-c5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6655_46c0d3-c5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6655_46c0d3-c5\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Groundhog_Technologies\" target=\"_blank\" rel=\"noopener\">Groundhog Technologies<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the previous article introducing RTB, Direct Deals, and Programmatic Direct advertising transaction methods, how does a DSP (Demand-Side Platform) purchase ads? This article will continue to explore other Private Marketplace (PMP) advertising purchasing methods. PMP (Private Marketplaces) operates through an exclusive invitation mechanism, meaning only advertisers invited by the media can participate in ad&hellip;&nbsp;<a href=\"https:\/\/mi.ghtinc.com\/en-us\/industry-knowledge\/dsp-purchase-ads-2.html\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 2)<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":8784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[223],"tags":[],"class_list":["post-6655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-knowledge"],"_links":{"self":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/6655"}],"collection":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/comments?post=6655"}],"version-history":[{"count":3,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/6655\/revisions"}],"predecessor-version":[{"id":9822,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/6655\/revisions\/9822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/media\/8784"}],"wp:attachment":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/media?parent=6655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/categories?post=6655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/tags?post=6655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}