{"id":6575,"date":"2025-01-21T17:23:31","date_gmt":"2025-01-21T09:23:31","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=6575"},"modified":"2026-05-18T10:43:30","modified_gmt":"2026-05-18T02:43:30","slug":"dsp-purchase-ads-1","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/en-us\/industry-knowledge\/dsp-purchase-ads-1.html","title":{"rendered":"How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1)"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-cef4d3c4-0169\" id=\"gspb_row-id-gsbp-cef4d3c4-0169\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-cbb0e411-c4d8\" id=\"gspb_col-id-gsbp-cbb0e411-c4d8\">\n<div id=\"gspb_heading-id-gsbp-10abbf2\" class=\"gspb_heading gspb_heading-id-gsbp-10abbf2 \" data-aos=\"fade-up\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\"><meta charset=\"utf-8\"><\/meta>Industry Knowledge<\/div>\n\n\n\n<h2 id=\"gspb_heading-id-gsbp-6ade63a8-54c6\" class=\"gspb_heading gspb_heading-id-gsbp-6ade63a8-54c6 \" data-aos=\"flip-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1)<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-250ae65a-d93e\" id=\"gspb_container-id-gsbp-250ae65a-d93e\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-in-out-quad\" data-aos-duration=\"700\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6575_9934da-03, .wp-block-kadence-advancedheading.kt-adv-heading6575_9934da-03[data-kb-block=\"kb-adv-heading6575_9934da-03\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_9934da-03 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_9934da-03[data-kb-block=\"kb-adv-heading6575_9934da-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_9934da-03 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_9934da-03[data-kb-block=\"kb-adv-heading6575_9934da-03\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_9934da-03 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading6575_9934da-03\">This article focuses on the various ways to purchase programmatic advertising.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-c3ab6a3d-9725\" id=\"gspb_col-id-gsbp-c3ab6a3d-9725\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-04579b1\" id=\"gspb_image-id-gsbp-04579b1\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/DSP\u5ee3\u544a\u9700\u6c42\u65b9\u5e73\u53f0\u5982\u4f55\u8cfc\u8cb7\u5ee3\u544a_-1-1.png\" data-src=\"\" alt=\"Purchase Ads\" loading=\"lazy\" width=\"916\" height=\"551\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-b2491fc\" id=\"gspb_row-id-gsbp-b2491fc\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-0692e4d\" id=\"gspb_col-id-gsbp-0692e4d\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-348e8f5\" id=\"gspb_container-id-gsbp-348e8f5\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6575_5f0902-b9, .wp-block-kadence-advancedheading.kt-adv-heading6575_5f0902-b9[data-kb-block=\"kb-adv-heading6575_5f0902-b9\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading6575_5f0902-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_5f0902-b9[data-kb-block=\"kb-adv-heading6575_5f0902-b9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_5f0902-b9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_5f0902-b9[data-kb-block=\"kb-adv-heading6575_5f0902-b9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_5f0902-b9 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading6575_5f0902-b9\">A DSP (Demand-Side Platform) is a platform for advertisers to purchase ad inventory. How does a DSP acquire ad traffic? You might have heard of RTB, but there are other methods as well. This article focuses on the various ways to purchase programmatic advertising.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_ecafb2-94, .wp-block-kadence-advancedheading.kt-adv-heading6575_ecafb2-94[data-kb-block=\"kb-adv-heading6575_ecafb2-94\"]{font-size:16px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_ecafb2-94 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_ecafb2-94[data-kb-block=\"kb-adv-heading6575_ecafb2-94\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_ecafb2-94 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_ecafb2-94[data-kb-block=\"kb-adv-heading6575_ecafb2-94\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_ecafb2-94 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_ecafb2-94\">For an understanding of DSPs, SSPs, and DMPs, read this article: [<a href=\"https:\/\/mi.ghtinc.com\/industry-knowledge\/advertising-dsp-dmp-ssp.html\" target=\"_blank\" rel=\"noreferrer noopener\">Decoding the AI-driven digital advertising landscape: Unraveling the roles of DSPs, DMPs, and SSPs<\/a>]<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-a92cc97\" id=\"gspb_row-id-gsbp-a92cc97\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-a9e777f\" id=\"gspb_col-id-gsbp-a9e777f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-015815f\" id=\"gspb_container-id-gsbp-015815f\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_40fa43-91:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_40fa43-91 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_40fa43-91 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_40fa43-91 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items6575_40fa43-91 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6575_40fa43-91 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6575_84024c-af .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_84024c-af\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_activity kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong><a href=\"#RTB\" data-type=\"internal\" data-id=\"#RTB\">1. RTB (Real-Time Bidding)<\/a><\/strong><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_009f38-b7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_009f38-b7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_activity kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong><a href=\"#Direct\" data-type=\"internal\" data-id=\"#Direct\">2. Direct Deals<\/a><\/strong><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_8d9b69-6f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_8d9b69-6f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_activity kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong><a href=\"#Programmatic\" data-type=\"internal\" data-id=\"#Programmatic\">3. Programmatic Direct <\/a><\/strong><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_f172db-49 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_f172db-49 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plus kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><a href=\"#Guaranteed\" data-type=\"internal\" data-id=\"#Guaranteed\">(1) Programmatic Guaranteed <\/a><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_9455e2-86 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_9455e2-86 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plus kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><a href=\"#Preferred\">(2) Preferred Deals<\/a><\/span><\/li>\n<\/ul><\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-52fa2f1\" id=\"gspb_row-id-gsbp-52fa2f1\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-b71cb82\" id=\"gspb_col-id-gsbp-b71cb82\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5875d22\" id=\"gspb_container-id-gsbp-5875d22\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6575_a9821d-8b, .wp-block-kadence-advancedheading.kt-adv-heading6575_a9821d-8b[data-kb-block=\"kb-adv-heading6575_a9821d-8b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_a9821d-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_a9821d-8b[data-kb-block=\"kb-adv-heading6575_a9821d-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_a9821d-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_a9821d-8b[data-kb-block=\"kb-adv-heading6575_a9821d-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 id=\"RTB\" class=\"kt-adv-heading6575_a9821d-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_a9821d-8b\"><strong>1. RTB (Real-Time Bidding) <\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_b910d2-ef, .wp-block-kadence-advancedheading.kt-adv-heading6575_b910d2-ef[data-kb-block=\"kb-adv-heading6575_b910d2-ef\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading6575_b910d2-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_b910d2-ef[data-kb-block=\"kb-adv-heading6575_b910d2-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_b910d2-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_b910d2-ef[data-kb-block=\"kb-adv-heading6575_b910d2-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_b910d2-ef wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading6575_b910d2-ef\">RTB is the most common mechanism in programmatic advertising. When a user visits a website or opens an app that offers ad placements, an ad request is triggered. The DSP must bid for the placement within milliseconds, with the highest bidder winning the opportunity to display their ad. <a href=\"https:\/\/mi.ghtinc.com\/en-us\/ai-advertising-mi-dsp\" target=\"_blank\" rel=\"noreferrer noopener\">AI Advertising (MI-DSP\u2122)<\/a> is a demand-side platform also built on RTB as its core technology. Within milliseconds, the following process occurs:<\/p>\n\n\n<style>.kb-image6575_ce4391-f9:not(.kb-image-is-ratio-size) .kb-img, .kb-image6575_ce4391-f9.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-image6575_ce4391-f9 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image6575_ce4391-f9\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/RTB-Flow-1024x374.png\" alt=\"RTB FLOW\" class=\"kb-img wp-image-6622\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/RTB-Flow-1024x374.png 1024w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/RTB-Flow-300x110.png 300w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/RTB-Flow-768x280.png 768w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/RTB-Flow-1536x561.png 1536w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/RTB-Flow.png 1643w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<style>.kb-row-layout-id6575_8ada54-36 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6575_8ada54-36 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6575_8ada54-36 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6575_8ada54-36 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6575_8ada54-36 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6575_8ada54-36 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6575_8ada54-36 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6575_b7111f-2f > .kt-inside-inner-col,.kadence-column6575_b7111f-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6575_b7111f-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6575_b7111f-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column6575_b7111f-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6575_b7111f-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6575_b7111f-2f{position:relative;}@media all and (max-width: 1024px){.kadence-column6575_b7111f-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6575_b7111f-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6575_b7111f-2f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_6b520a-b1:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_6b520a-b1 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_6b520a-b1 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_6b520a-b1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items6575_6b520a-b1 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6575_6b520a-b1 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6575_d56143-54 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_d56143-54\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Reduced Manual Labor<\/strong>: The entire bidding process is automated, eliminating the need for manual operations.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_5aa465-ca .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_5aa465-ca\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Dynamic Pricing<\/strong>: Ad prices fluctuate based on market demand, with bids processed automatically.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_728de9-de .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_728de9-de\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Wide Reach<\/strong>: RTB covers a vast array of media resources, including news sites and blogs, allowing for the exclusion of invalid traffic and ensuring budgets are spent on the right users.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_126672-1c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_126672-1c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Precise Targeting<\/strong>: Ads can be targeted based on user behavior, interests, and even geographic location.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-8e93830\" id=\"gspb_row-id-gsbp-8e93830\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-001ef4b\" id=\"gspb_col-id-gsbp-001ef4b\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-9144dd8\" id=\"gspb_container-id-gsbp-9144dd8\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6575_95e4ae-e2, .wp-block-kadence-advancedheading.kt-adv-heading6575_95e4ae-e2[data-kb-block=\"kb-adv-heading6575_95e4ae-e2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_95e4ae-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_95e4ae-e2[data-kb-block=\"kb-adv-heading6575_95e4ae-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_95e4ae-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_95e4ae-e2[data-kb-block=\"kb-adv-heading6575_95e4ae-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 id=\"Direct\" class=\"kt-adv-heading6575_95e4ae-e2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_95e4ae-e2\"><strong>2. Direct Deals<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_aafd39-d1, .wp-block-kadence-advancedheading.kt-adv-heading6575_aafd39-d1[data-kb-block=\"kb-adv-heading6575_aafd39-d1\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading6575_aafd39-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_aafd39-d1[data-kb-block=\"kb-adv-heading6575_aafd39-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_aafd39-d1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_aafd39-d1[data-kb-block=\"kb-adv-heading6575_aafd39-d1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_aafd39-d1 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading6575_aafd39-d1\">Direct Deals involve advertisers negotiating directly with publishers to place ads without bidding. Advertisers purchase placements and related resources at a fixed price.<\/p>\n\n\n<style>.kb-image6575_071f6c-80:not(.kb-image-is-ratio-size) .kb-img, .kb-image6575_071f6c-80.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-image6575_071f6c-80 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image6575_071f6c-80\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Direct-deals-Eng-1024x374.png\" alt=\"Direct Deals\" class=\"kb-img wp-image-6623\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Direct-deals-Eng-1024x374.png 1024w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Direct-deals-Eng-300x110.png 300w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Direct-deals-Eng-768x280.png 768w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Direct-deals-Eng-1536x561.png 1536w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Direct-deals-Eng.png 1643w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<style>.kb-row-layout-id6575_eeefb2-e7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6575_eeefb2-e7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6575_eeefb2-e7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6575_eeefb2-e7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6575_eeefb2-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6575_eeefb2-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6575_eeefb2-e7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6575_b72ccc-d0 > .kt-inside-inner-col,.kadence-column6575_b72ccc-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6575_b72ccc-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6575_b72ccc-d0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6575_b72ccc-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6575_b72ccc-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6575_b72ccc-d0{position:relative;}@media all and (max-width: 1024px){.kadence-column6575_b72ccc-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6575_b72ccc-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6575_b72ccc-d0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_ee10d5-f3:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_ee10d5-f3 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_ee10d5-f3 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_ee10d5-f3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items6575_ee10d5-f3 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6575_ee10d5-f3 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6575_c92b4f-47 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_c92b4f-47\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Fixed Pricing<\/strong>: Advertisers and publishers agree on a set CPM or total budget, avoiding price fluctuations during the campaign.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_7cd87a-e8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_7cd87a-e8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Reserved Placements<\/strong>: Ad placements are secured in advance, ensuring availability.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_c1cac4-6c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_c1cac4-6c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Manual Negotiation<\/strong>: Terms such as price, display position, and duration are typically negotiated manually.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_0c38d5-b9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_0c38d5-b9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Controlled Delivery<\/strong>: Advertisers have greater control over ad placement, audience targeting, and frequency.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_9ab0fb-50 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_9ab0fb-50\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Guaranteed Impression<\/strong>: Direct collaboration ensures higher quality resources and appropriate content environments for ad display.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-9ca1efb\" id=\"gspb_row-id-gsbp-9ca1efb\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-c15212b\" id=\"gspb_col-id-gsbp-c15212b\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d1dc518\" id=\"gspb_container-id-gsbp-d1dc518\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6575_14928c-20, .wp-block-kadence-advancedheading.kt-adv-heading6575_14928c-20[data-kb-block=\"kb-adv-heading6575_14928c-20\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_14928c-20 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_14928c-20[data-kb-block=\"kb-adv-heading6575_14928c-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_14928c-20 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_14928c-20[data-kb-block=\"kb-adv-heading6575_14928c-20\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 id=\"Programmatic\" class=\"kt-adv-heading6575_14928c-20 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_14928c-20\"><strong>3. Programmatic Direct <\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_e856f7-7a, .wp-block-kadence-advancedheading.kt-adv-heading6575_e856f7-7a[data-kb-block=\"kb-adv-heading6575_e856f7-7a\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading6575_e856f7-7a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_e856f7-7a[data-kb-block=\"kb-adv-heading6575_e856f7-7a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_e856f7-7a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_e856f7-7a[data-kb-block=\"kb-adv-heading6575_e856f7-7a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_e856f7-7a wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading6575_e856f7-7a\">This method combines the advantages of programmatic technology and Direct Deals. Advertisers transact directly with media suppliers through programmatic platforms, allowing for better monitoring and optimization without RTB bidding. Ad placements are secured in advance, offering price control and guaranteed quality. Programmatic Direct is categorized into Programmatic Guaranteed and Preferred Deals.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_e6fd4e-78, .wp-block-kadence-advancedheading.kt-adv-heading6575_e6fd4e-78[data-kb-block=\"kb-adv-heading6575_e6fd4e-78\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_e6fd4e-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_e6fd4e-78[data-kb-block=\"kb-adv-heading6575_e6fd4e-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_e6fd4e-78 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_e6fd4e-78[data-kb-block=\"kb-adv-heading6575_e6fd4e-78\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p id=\"Guaranteed\" class=\"kt-adv-heading6575_e6fd4e-78 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_e6fd4e-78\"><strong>(1) Programmatic Guaranteed <\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_3d76cd-33, .wp-block-kadence-advancedheading.kt-adv-heading6575_3d76cd-33[data-kb-block=\"kb-adv-heading6575_3d76cd-33\"]{font-size:16px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_3d76cd-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_3d76cd-33[data-kb-block=\"kb-adv-heading6575_3d76cd-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_3d76cd-33 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_3d76cd-33[data-kb-block=\"kb-adv-heading6575_3d76cd-33\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_3d76cd-33 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_3d76cd-33\">Programmatic Guaranteed deals, terms such as placements, pricing, and campaign duration or impressions are pre-negotiated, with delivery executed programmatically.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fixed Pricing<\/strong> (e.g., CPM\/total budget)<\/li>\n\n\n\n<li><strong>Ad Placements<\/strong> (e.g., homepage banner\/in-article placement)<\/li>\n\n\n\n<li><strong>Impressions or Duration<\/strong> (e.g., 1-week campaign guaranteeing 1 million impressions)<\/li>\n<\/ul>\n\n\n<style>.kb-image6575_d96495-a5:not(.kb-image-is-ratio-size) .kb-img, .kb-image6575_d96495-a5.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-image6575_d96495-a5 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image6575_d96495-a5\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"385\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Programmatic-Guaranteed-Eng-1024x385.png\" alt=\"Programmatic Guaranteed\" class=\"kb-img wp-image-6624\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Programmatic-Guaranteed-Eng-1024x385.png 1024w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Programmatic-Guaranteed-Eng-300x113.png 300w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Programmatic-Guaranteed-Eng-768x288.png 768w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Programmatic-Guaranteed-Eng-1536x577.png 1536w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Programmatic-Guaranteed-Eng.png 1643w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<style>.kb-row-layout-id6575_6e420c-a4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6575_6e420c-a4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6575_6e420c-a4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6575_6e420c-a4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6575_6e420c-a4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6575_6e420c-a4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6575_6e420c-a4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6575_b45e81-77 > .kt-inside-inner-col,.kadence-column6575_b45e81-77 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6575_b45e81-77 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6575_b45e81-77 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6575_b45e81-77 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6575_b45e81-77 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6575_b45e81-77{position:relative;}@media all and (max-width: 1024px){.kadence-column6575_b45e81-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6575_b45e81-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6575_b45e81-77\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_d9d26a-55:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_d9d26a-55 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_d9d26a-55 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_d9d26a-55 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items6575_d9d26a-55 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6575_d9d26a-55 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6575_408faf-f8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_408faf-f8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Guaranteed Resources<\/strong>: Advertisers are assured of specific ad impressions or placements.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_9cdc05-f1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_9cdc05-f1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Transparent Pricing<\/strong>: Prices are agreed upon before the programmatic transaction, avoiding bidding-induced fluctuations.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_001a8e-66 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_001a8e-66\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>High-Quality Placements<\/strong>: Pre-determined placements ensure ads appear in premium locations.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_4158d5-4b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_4158d5-4b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Efficient Delivery<\/strong>: Utilizing programmatic platforms enhances ad optimization and monitoring efficiency.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-a8b864c\" id=\"gspb_row-id-gsbp-a8b864c\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-d75f981\" id=\"gspb_col-id-gsbp-d75f981\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-594d34f\" id=\"gspb_container-id-gsbp-594d34f\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6575_b8f4b5-d3, .wp-block-kadence-advancedheading.kt-adv-heading6575_b8f4b5-d3[data-kb-block=\"kb-adv-heading6575_b8f4b5-d3\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_b8f4b5-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_b8f4b5-d3[data-kb-block=\"kb-adv-heading6575_b8f4b5-d3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_b8f4b5-d3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_b8f4b5-d3[data-kb-block=\"kb-adv-heading6575_b8f4b5-d3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p id=\"Preferred\" class=\"kt-adv-heading6575_b8f4b5-d3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_b8f4b5-d3\"><strong>(2) Preferred Deals<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_01df5b-a1, .wp-block-kadence-advancedheading.kt-adv-heading6575_01df5b-a1[data-kb-block=\"kb-adv-heading6575_01df5b-a1\"]{font-size:16px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_01df5b-a1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_01df5b-a1[data-kb-block=\"kb-adv-heading6575_01df5b-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_01df5b-a1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_01df5b-a1[data-kb-block=\"kb-adv-heading6575_01df5b-a1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_01df5b-a1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_01df5b-a1\">In Preferred Deals, publishers mark specific ad placements as preferred within the SSP at fixed prices. Advertisers access these placements through the DSP with priority but must purchase at the set price.<\/p>\n\n\n<style>.kb-image6575_8a79e4-c6 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image6575_8a79e4-c6\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Preferred-Deals-Eng-1024x374.png\" alt=\"\" class=\"kb-img wp-image-6628\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Preferred-Deals-Eng-1024x374.png 1024w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Preferred-Deals-Eng-300x110.png 300w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Preferred-Deals-Eng-768x280.png 768w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Preferred-Deals-Eng-1536x561.png 1536w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/01\/Preferred-Deals-Eng.png 1643w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<style>.kb-row-layout-id6575_fd0cb8-84 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6575_fd0cb8-84 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6575_fd0cb8-84 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6575_fd0cb8-84 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6575_fd0cb8-84 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6575_fd0cb8-84 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6575_fd0cb8-84 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6575_41a852-c6 > .kt-inside-inner-col,.kadence-column6575_41a852-c6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6575_41a852-c6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6575_41a852-c6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6575_41a852-c6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6575_41a852-c6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6575_41a852-c6{position:relative;}@media all and (max-width: 1024px){.kadence-column6575_41a852-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6575_41a852-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6575_41a852-c6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_44348c-93:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_44348c-93 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_44348c-93 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6575_44348c-93 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items6575_44348c-93 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6575_44348c-93 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6575_ad9a31-fa .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_ad9a31-fa\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Priority Access<\/strong>: Advertisers gain early access to premium placements.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_e8d933-16 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_e8d933-16\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Non-Exclusive:<\/strong> If the advertiser declines, the placement becomes available for others to bid.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6575_5561ce-73 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6575_5561ce-73\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Flexibility:<\/strong> Suitable for advertisers seeking quality placements with limited budgets or specific needs.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-c5c26a5\" id=\"gspb_row-id-gsbp-c5c26a5\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-3c94ac6\" id=\"gspb_col-id-gsbp-3c94ac6\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-dd70c4d\" id=\"gspb_container-id-gsbp-dd70c4d\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6575_b14065-b2, .wp-block-kadence-advancedheading.kt-adv-heading6575_b14065-b2[data-kb-block=\"kb-adv-heading6575_b14065-b2\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_b14065-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_b14065-b2[data-kb-block=\"kb-adv-heading6575_b14065-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_b14065-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_b14065-b2[data-kb-block=\"kb-adv-heading6575_b14065-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_b14065-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_b14065-b2\"><strong>(3) Difference between Programmatic Guaranteed and Preferred Deals<\/strong><\/p>\n\n\n<style>.kb-row-layout-id6575_1b6115-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6575_1b6115-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6575_1b6115-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6575_1b6115-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6575_1b6115-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6575_1b6115-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6575_1b6115-c9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6575_3a9400-33 > .kt-inside-inner-col,.kadence-column6575_3a9400-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6575_3a9400-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6575_3a9400-33 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6575_3a9400-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6575_3a9400-33 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6575_3a9400-33{position:relative;}@media all and (max-width: 1024px){.kadence-column6575_3a9400-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6575_3a9400-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6575_3a9400-33\"><div class=\"kt-inside-inner-col\"><style>.kb-table-container6575_ec9754-16{overflow-x:auto;}.kb-table-container .kb-table6575_ec9754-16 th{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table6575_ec9754-16 caption{text-align:center;}.kb-table-container .kb-table6575_ec9754-16 td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;}<\/style><div class=\"kb-table-container kb-table-container6575_ec9754-16 wp-block-kadence-table\"><table class=\"kb-table kb-table6575_ec9754-16\">\n<tr class=\"kb-table-row kb-table-row6575_71d10e-10\">\n<th class=\"kb-table-data kb-table-data6575_3d6a68-04\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_a06df7-fa, .wp-block-kadence-advancedheading.kt-adv-heading6575_a06df7-fa[data-kb-block=\"kb-adv-heading6575_a06df7-fa\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_a06df7-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_a06df7-fa[data-kb-block=\"kb-adv-heading6575_a06df7-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_a06df7-fa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_a06df7-fa[data-kb-block=\"kb-adv-heading6575_a06df7-fa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_a06df7-fa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_a06df7-fa\">Feature<\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data6575_bd42d3-72\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_82cdd6-5d, .wp-block-kadence-advancedheading.kt-adv-heading6575_82cdd6-5d[data-kb-block=\"kb-adv-heading6575_82cdd6-5d\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_82cdd6-5d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_82cdd6-5d[data-kb-block=\"kb-adv-heading6575_82cdd6-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_82cdd6-5d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_82cdd6-5d[data-kb-block=\"kb-adv-heading6575_82cdd6-5d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_82cdd6-5d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_82cdd6-5d\">Programmatic Guaranteed<\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data6575_ee7a76-a5\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_c103a2-38, .wp-block-kadence-advancedheading.kt-adv-heading6575_c103a2-38[data-kb-block=\"kb-adv-heading6575_c103a2-38\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_c103a2-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_c103a2-38[data-kb-block=\"kb-adv-heading6575_c103a2-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_c103a2-38 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_c103a2-38[data-kb-block=\"kb-adv-heading6575_c103a2-38\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_c103a2-38 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_c103a2-38\">Preferred Deals<\/p>\n\n<\/th>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6575_742b8d-68\">\n<td class=\"kb-table-data kb-table-data6575_ad89c0-43\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_fbf603-04, .wp-block-kadence-advancedheading.kt-adv-heading6575_fbf603-04[data-kb-block=\"kb-adv-heading6575_fbf603-04\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_fbf603-04 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_fbf603-04[data-kb-block=\"kb-adv-heading6575_fbf603-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_fbf603-04 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_fbf603-04[data-kb-block=\"kb-adv-heading6575_fbf603-04\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_fbf603-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_fbf603-04\">Price<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6575_c25395-ba\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_941be3-63, .wp-block-kadence-advancedheading.kt-adv-heading6575_941be3-63[data-kb-block=\"kb-adv-heading6575_941be3-63\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_941be3-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_941be3-63[data-kb-block=\"kb-adv-heading6575_941be3-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_941be3-63 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_941be3-63[data-kb-block=\"kb-adv-heading6575_941be3-63\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_941be3-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_941be3-63\">Fixed price<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6575_66364d-02\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_00efba-a0, .wp-block-kadence-advancedheading.kt-adv-heading6575_00efba-a0[data-kb-block=\"kb-adv-heading6575_00efba-a0\"]{font-size:16px;font-style:normal;border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.wp-block-kadence-advancedheading.kt-adv-heading6575_00efba-a0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_00efba-a0[data-kb-block=\"kb-adv-heading6575_00efba-a0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_00efba-a0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_00efba-a0[data-kb-block=\"kb-adv-heading6575_00efba-a0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading6575_00efba-a0, .wp-block-kadence-advancedheading.kt-adv-heading6575_00efba-a0[data-kb-block=\"kb-adv-heading6575_00efba-a0\"]{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading6575_00efba-a0, .wp-block-kadence-advancedheading.kt-adv-heading6575_00efba-a0[data-kb-block=\"kb-adv-heading6575_00efba-a0\"]{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}<\/style>\n<p class=\"kt-adv-heading6575_00efba-a0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_00efba-a0\">Fixed price<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6575_ebf3d6-a9\">\n<td class=\"kb-table-data kb-table-data6575_6cc375-b7\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_221e6a-8f, .wp-block-kadence-advancedheading.kt-adv-heading6575_221e6a-8f[data-kb-block=\"kb-adv-heading6575_221e6a-8f\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_221e6a-8f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_221e6a-8f[data-kb-block=\"kb-adv-heading6575_221e6a-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_221e6a-8f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_221e6a-8f[data-kb-block=\"kb-adv-heading6575_221e6a-8f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_221e6a-8f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_221e6a-8f\">Inventory Access<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6575_2d7814-8d\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_7ef9bb-3a, .wp-block-kadence-advancedheading.kt-adv-heading6575_7ef9bb-3a[data-kb-block=\"kb-adv-heading6575_7ef9bb-3a\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_7ef9bb-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_7ef9bb-3a[data-kb-block=\"kb-adv-heading6575_7ef9bb-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_7ef9bb-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_7ef9bb-3a[data-kb-block=\"kb-adv-heading6575_7ef9bb-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_7ef9bb-3a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_7ef9bb-3a\">Guaranteed access<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6575_32b723-d0\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_c90200-12, .wp-block-kadence-advancedheading.kt-adv-heading6575_c90200-12[data-kb-block=\"kb-adv-heading6575_c90200-12\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_c90200-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_c90200-12[data-kb-block=\"kb-adv-heading6575_c90200-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_c90200-12 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_c90200-12[data-kb-block=\"kb-adv-heading6575_c90200-12\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_c90200-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_c90200-12\">Priority purchase, but not guaranteed<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6575_7e809b-38\">\n<td class=\"kb-table-data kb-table-data6575_80b3f3-5d\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_6b7e88-7e, .wp-block-kadence-advancedheading.kt-adv-heading6575_6b7e88-7e[data-kb-block=\"kb-adv-heading6575_6b7e88-7e\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_6b7e88-7e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_6b7e88-7e[data-kb-block=\"kb-adv-heading6575_6b7e88-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_6b7e88-7e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_6b7e88-7e[data-kb-block=\"kb-adv-heading6575_6b7e88-7e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_6b7e88-7e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_6b7e88-7e\">Impressions<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6575_4d0a8a-db\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_1dea34-34, .wp-block-kadence-advancedheading.kt-adv-heading6575_1dea34-34[data-kb-block=\"kb-adv-heading6575_1dea34-34\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_1dea34-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_1dea34-34[data-kb-block=\"kb-adv-heading6575_1dea34-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_1dea34-34 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_1dea34-34[data-kb-block=\"kb-adv-heading6575_1dea34-34\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_1dea34-34 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_1dea34-34\">Guaranteed impressions<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6575_657050-2e\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_5485bf-8b, .wp-block-kadence-advancedheading.kt-adv-heading6575_5485bf-8b[data-kb-block=\"kb-adv-heading6575_5485bf-8b\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_5485bf-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_5485bf-8b[data-kb-block=\"kb-adv-heading6575_5485bf-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_5485bf-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_5485bf-8b[data-kb-block=\"kb-adv-heading6575_5485bf-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_5485bf-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_5485bf-8b\">Impressions not guaranteed<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6575_7b1f94-40\">\n<td class=\"kb-table-data kb-table-data6575_b7c770-76\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_0609e7-5a, .wp-block-kadence-advancedheading.kt-adv-heading6575_0609e7-5a[data-kb-block=\"kb-adv-heading6575_0609e7-5a\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_0609e7-5a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_0609e7-5a[data-kb-block=\"kb-adv-heading6575_0609e7-5a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_0609e7-5a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_0609e7-5a[data-kb-block=\"kb-adv-heading6575_0609e7-5a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_0609e7-5a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_0609e7-5a\">Flexibility<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6575_16e9e9-32\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_0445f4-43, .wp-block-kadence-advancedheading.kt-adv-heading6575_0445f4-43[data-kb-block=\"kb-adv-heading6575_0445f4-43\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_0445f4-43 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_0445f4-43[data-kb-block=\"kb-adv-heading6575_0445f4-43\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_0445f4-43 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_0445f4-43[data-kb-block=\"kb-adv-heading6575_0445f4-43\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_0445f4-43 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_0445f4-43\">Lower (conditions are locked)<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6575_f3fb17-41\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_2c0b5c-87, .wp-block-kadence-advancedheading.kt-adv-heading6575_2c0b5c-87[data-kb-block=\"kb-adv-heading6575_2c0b5c-87\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_2c0b5c-87 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_2c0b5c-87[data-kb-block=\"kb-adv-heading6575_2c0b5c-87\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_2c0b5c-87 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_2c0b5c-87[data-kb-block=\"kb-adv-heading6575_2c0b5c-87\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_2c0b5c-87 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_2c0b5c-87\">Higher (advertisers can choose whether to purchase)<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6575_4a9f62-60\">\n<td class=\"kb-table-data kb-table-data6575_912b36-37\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_449128-98, .wp-block-kadence-advancedheading.kt-adv-heading6575_449128-98[data-kb-block=\"kb-adv-heading6575_449128-98\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_449128-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_449128-98[data-kb-block=\"kb-adv-heading6575_449128-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_449128-98 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_449128-98[data-kb-block=\"kb-adv-heading6575_449128-98\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_449128-98 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_449128-98\">Scenario<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6575_e9dba0-e3\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_19de7b-0f, .wp-block-kadence-advancedheading.kt-adv-heading6575_19de7b-0f[data-kb-block=\"kb-adv-heading6575_19de7b-0f\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_19de7b-0f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_19de7b-0f[data-kb-block=\"kb-adv-heading6575_19de7b-0f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_19de7b-0f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_19de7b-0f[data-kb-block=\"kb-adv-heading6575_19de7b-0f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_19de7b-0f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_19de7b-0f\">Large-scale brand advertising campaigns requiring stable resources<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6575_f51bdf-34\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_5b26e3-73, .wp-block-kadence-advancedheading.kt-adv-heading6575_5b26e3-73[data-kb-block=\"kb-adv-heading6575_5b26e3-73\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_5b26e3-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_5b26e3-73[data-kb-block=\"kb-adv-heading6575_5b26e3-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_5b26e3-73 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_5b26e3-73[data-kb-block=\"kb-adv-heading6575_5b26e3-73\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_5b26e3-73 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_5b26e3-73\">Testing new media resources or flexible response to market demand<\/p>\n\n<\/td>\n<\/tr>\n<\/table><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_e7bcee-50, .wp-block-kadence-advancedheading.kt-adv-heading6575_e7bcee-50[data-kb-block=\"kb-adv-heading6575_e7bcee-50\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_e7bcee-50 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_e7bcee-50[data-kb-block=\"kb-adv-heading6575_e7bcee-50\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_e7bcee-50 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_e7bcee-50[data-kb-block=\"kb-adv-heading6575_e7bcee-50\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_e7bcee-50 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_e7bcee-50\">In the next post, we will introduce <a href=\"https:\/\/mi.ghtinc.com\/en-us\/industry-knowledge\/dsp-purchase-ads-2.html\" target=\"_blank\" rel=\"noreferrer noopener\">PMP<\/a> in more detail. Feel free to contact us if you want to know more!<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_add4a7-a5, .wp-block-kadence-advancedheading.kt-adv-heading6575_add4a7-a5[data-kb-block=\"kb-adv-heading6575_add4a7-a5\"]{text-align:center;font-size:1px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6575_add4a7-a5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_add4a7-a5[data-kb-block=\"kb-adv-heading6575_add4a7-a5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_add4a7-a5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_add4a7-a5[data-kb-block=\"kb-adv-heading6575_add4a7-a5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_add4a7-a5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_add4a7-a5\"><a href=\"https:\/\/ghtinc.com\/\" target=\"_blank\" rel=\"noopener\">ghtinc<\/a><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-db658f6\" id=\"gspb_row-id-gsbp-db658f6\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-0c38883\" id=\"gspb_col-id-gsbp-0c38883\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6575_944e64-da, .wp-block-kadence-advancedheading.kt-adv-heading6575_944e64-da[data-kb-block=\"kb-adv-heading6575_944e64-da\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);text-align:left;font-size:38px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading6575_944e64-da mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_944e64-da[data-kb-block=\"kb-adv-heading6575_944e64-da\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_944e64-da img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_944e64-da[data-kb-block=\"kb-adv-heading6575_944e64-da\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6575_944e64-da wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_944e64-da\">Achieve Better Results<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6575_cf4582-f5, .wp-block-kadence-advancedheading.kt-adv-heading6575_cf4582-f5[data-kb-block=\"kb-adv-heading6575_cf4582-f5\"]{padding-right:var(--global-kb-spacing-md, 2rem);padding-left:0px;text-align:left;font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading6575_cf4582-f5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6575_cf4582-f5[data-kb-block=\"kb-adv-heading6575_cf4582-f5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6575_cf4582-f5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6575_cf4582-f5[data-kb-block=\"kb-adv-heading6575_cf4582-f5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6575_cf4582-f5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6575_cf4582-f5\">Let us help you optimize performance and unlock more value from every media dollar.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-button gspb_button_wrapper gspb_button-id-gsbp-8f93b77\" id=\"gspb_button-id-gsbp-8f93b77\"><a class=\"gspb-buttonbox\" href=\"https:\/\/mi.ghtinc.com\/en-us\/groundhog-mi-contact-us\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">Contact Us<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-70c55d5\" id=\"gspb_col-id-gsbp-70c55d5\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-9992f89\" id=\"gspb_image-id-gsbp-9992f89\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/11\/\u806f\u7d61\u6211\u5011.webp\" data-src=\"\" alt=\"Contact Us\" loading=\"lazy\" width=\"640\" height=\"640\" data-aos=\"fade-up\" data-aos-easing=\"ease\" data-aos-duration=\"800\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>ghtinc<\/p>\n","protected":false},"author":5,"featured_media":8905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/full-width.php","format":"standard","meta":{"_gspb_post_css":"@import url(https:\/\/fonts.googleapis.com\/css?family=Roboto|Roboto);#gspb_row-id-gsbp-cef4d3c4-0169{justify-content:space-between;margin-top:0;margin-bottom:0;display:flex;flex-wrap:wrap;align-content:center;padding-top:70px;padding-bottom:70px;overflow:hidden;background-color:#f1fcfe}#gspb_row-id-gsbp-cef4d3c4-0169>.gspb_row__content{display:flex;margin:0 auto;width:100%;flex-wrap:wrap;max-width:1230px;align-items:center;justify-content:center}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;padding:var(--gs-row-column-padding, 15px min(3vw, 20px))}@media (max-width:991.98px){#gspb_row-id-gsbp-cef4d3c4-0169{background-color:#f1fcfe}}@media 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