{"id":6395,"date":"2024-12-23T11:16:24","date_gmt":"2024-12-23T03:16:24","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=6395"},"modified":"2025-12-12T17:35:24","modified_gmt":"2025-12-12T09:35:24","slug":"2025%e5%bb%a3%e5%91%8a%e8%b6%a8%e5%8b%a2","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/en-us\/insights\/2025%e5%bb%a3%e5%91%8a%e8%b6%a8%e5%8b%a2.html","title":{"rendered":"2025\u5168\u7403\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_ff0d7e-b8, .wp-block-kadence-advancedheading.kt-adv-heading6395_ff0d7e-b8[data-kb-block=\"kb-adv-heading6395_ff0d7e-b8\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_ff0d7e-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_ff0d7e-b8[data-kb-block=\"kb-adv-heading6395_ff0d7e-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_ff0d7e-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_ff0d7e-b8[data-kb-block=\"kb-adv-heading6395_ff0d7e-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6395_ff0d7e-b8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_ff0d7e-b8\">2024\u5e74\u5230\u4e86\u5c3e\u8072\uff0c\u99ac\u4e0a\u8fce\u4f862025\u5e74\u65b0\u7684\u5e74\u5ea6\uff0c\u6578\u4f4d\u5ee3\u544a\u5708\u7684\u8b8a\u5316\u6703\u767c\u751f\u4ec0\u9ebc\u4e8b\u5462? \u4ee5\u4e0b\u70ba\u4f60\u6458\u9304\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\u91cd\u9ede\uff01<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_7c253d-7e, .wp-block-kadence-advancedheading.kt-adv-heading6395_7c253d-7e[data-kb-block=\"kb-adv-heading6395_7c253d-7e\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_7c253d-7e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_7c253d-7e[data-kb-block=\"kb-adv-heading6395_7c253d-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_7c253d-7e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_7c253d-7e[data-kb-block=\"kb-adv-heading6395_7c253d-7e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_7c253d-7e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_7c253d-7e\">\u4e00\u3001\u958b\u59cb\u4e4b\u524d\uff0c\u9996\u5148\u56de\u98672024\u5e74\u7684\u6578\u4f4d\u5ee3\u544a\u7684\u91cd\u9ede\uff1a<\/p>\n\n\n<style>.kb-row-layout-id6395_4d1cf2-76 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6395_4d1cf2-76 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6395_4d1cf2-76 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id6395_4d1cf2-76 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6395_4d1cf2-76 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id6395_4d1cf2-76 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6395_4d1cf2-76 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6395_dc53be-53 > .kt-inside-inner-col,.kadence-column6395_dc53be-53 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_dc53be-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_dc53be-53 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_dc53be-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_dc53be-53 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_dc53be-53{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_dc53be-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_dc53be-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_dc53be-53 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image6395_bb60d0-a2 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6395_bb60d0-a2 size-full\"><img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/2024\u5e74\u7684\u6578\u4f4d\u5ee3\u544a\u91cd\u9ede.jpg\" alt=\"2024\u5e74\u7684\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\u91cd\u9ede\" class=\"kb-img wp-image-6398\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/2024\u5e74\u7684\u6578\u4f4d\u5ee3\u544a\u91cd\u9ede.jpg 640w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/2024\u5e74\u7684\u6578\u4f4d\u5ee3\u544a\u91cd\u9ede-240x300.jpg 240w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6395_e47691-ef > .kt-inside-inner-col,.kadence-column6395_e47691-ef > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_e47691-ef > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_e47691-ef > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_e47691-ef > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_e47691-ef > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_e47691-ef{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_e47691-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_e47691-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_e47691-ef inner-column-2\"><div class=\"kt-inside-inner-col\">\n<p>1. \u7b2c\u4e09\u65b9Cookie\u9010\u6f38\u5931\u9748\uff0c\u529b\u6c42\u7a69\u5b9a\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u4f86\u6e90<\/p>\n\n\n\n<p>2. \u751f\u6210\u5f0fAI\u6280\u8853\u61c9\u7528\uff0c\u9ad8\u6548\u7387\u63d0\u5347\u54c1\u724c\u66dd\u5149\u7387<\/p>\n\n\n\n<p>3. \u793e\u7fa4\u5927\u52e2\uff1a\u77ed\u5f71\u97f3\u5927\u5e45\u5d1b\u8d77\u3001KOL\u5167\u5bb9\u884c\u92b7\u7576\u9053<\/p>\n\n\n\n<p>4. \u54c1\u724c\u66f4\u52a0\u6ce8\u91cd\u500b\u4eba\u5316\u884c\u92b7<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_82894a-7c, .wp-block-kadence-advancedheading.kt-adv-heading6395_82894a-7c[data-kb-block=\"kb-adv-heading6395_82894a-7c\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_82894a-7c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_82894a-7c[data-kb-block=\"kb-adv-heading6395_82894a-7c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_82894a-7c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_82894a-7c[data-kb-block=\"kb-adv-heading6395_82894a-7c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_82894a-7c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_82894a-7c\">\u57282024\u5e74\uff0c\u56e0\u70ba\u7db2\u969b\u7db2\u8def\u548c\u884c\u52d5\u88dd\u7f6e\u666e\u53ca\u3001\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u5feb\u901f\u6210\u9577\u4ee5\u53ca\u96fb\u5b50\u5546\u52d9\u6301\u7e8c\u64f4\u5f35\u7684\u63a8\u52d5\u5f71\u97ff\u4e0b\uff0c\u5168\u7403\u6578\u4f4d\u5ee3\u544a\u652f\u51fa\u9810\u8a08\u5c07\u9054\u5230\u7d046,700\u5104\u7f8e\u5143\uff0c\u751a\u81f3\u6709\u6a5f\u6703\u7a81\u78341\u5146\u7f8e\u5143\uff0c\u76f8\u8f032023\u5e74\u76846,000\u5104\u7f8e\u5143\u589e\u52a0\u4e8611.9%\u4ee5\u4e0a\u7684\u8907\u5408\u5e74\u6210\u9577\u7387\uff0c\u5176\u4e2d\u6578\u4f4d\u5ee3\u544a\u5360\u64da\u4e86\u7d0470%\u7684\u6bd4\u4f8b\u3002\u800c\u5728\u5ee3\u544a\u652f\u51fa\u4e2d\u6210\u9577\u7387\u6700\u5feb\u7684\u5730\u5340\u4e3b\u8981\u5305\u62ec\u4e2d\u6771\u548c\u5357\u4e9e\u5e02\u5834(\u5370\u5ea6)\uff0c\u53cd\u6620\u51fa\u9019\u5169\u65b0\u8208\u5e02\u5834\u5c0d\u6578\u4f4d\u5ee3\u544a\u7684\u91cd\u8996\u5ea6\u5927\u5e45\u63d0\u5347\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_d396db-37, .wp-block-kadence-advancedheading.kt-adv-heading6395_d396db-37[data-kb-block=\"kb-adv-heading6395_d396db-37\"]{font-size:14px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_d396db-37 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_d396db-37[data-kb-block=\"kb-adv-heading6395_d396db-37\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_d396db-37 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_d396db-37[data-kb-block=\"kb-adv-heading6395_d396db-37\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_d396db-37 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_d396db-37\">[\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.gii.tw\/report\/tbrc1414163-digital-ad-spending-global-market-report.html\" target=\"_blank\" rel=\"noopener\">Global Information &#8211; Digital Ad Spending Global Market Report 2024<\/a>]<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_46fd9e-8a, .wp-block-kadence-advancedheading.kt-adv-heading6395_46fd9e-8a[data-kb-block=\"kb-adv-heading6395_46fd9e-8a\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_46fd9e-8a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_46fd9e-8a[data-kb-block=\"kb-adv-heading6395_46fd9e-8a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_46fd9e-8a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_46fd9e-8a[data-kb-block=\"kb-adv-heading6395_46fd9e-8a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_46fd9e-8a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_46fd9e-8a\">\u4e8c\u3001\u63a5\u8457\u56de\u5230\u91cd\u982d\u6232\uff0c2025\u5e74\u662f\u5426\u5ef6\u7e8c\u4e862024\u5e74\u7684\u5ee3\u544a\u91cd\u9ede\uff1f\u9084\u662f\u6709\u4ec0\u9ebc\u65b0\u8da8\u52e2\u3001\u65b0\u6311\u6230\u5462\uff1f<\/p>\n\n\n<style>.kb-row-layout-id6395_d73b4e-23 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6395_d73b4e-23 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6395_d73b4e-23 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6395_d73b4e-23 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6395_d73b4e-23 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6395_d73b4e-23 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6395_d73b4e-23 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6395_c36934-e0 > .kt-inside-inner-col,.kadence-column6395_c36934-e0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_c36934-e0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_c36934-e0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_c36934-e0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_c36934-e0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_c36934-e0{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_c36934-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_c36934-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_c36934-e0 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6395_7f4ecb-b6, .wp-block-kadence-advancedheading.kt-adv-heading6395_7f4ecb-b6[data-kb-block=\"kb-adv-heading6395_7f4ecb-b6\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_7f4ecb-b6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_7f4ecb-b6[data-kb-block=\"kb-adv-heading6395_7f4ecb-b6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_7f4ecb-b6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_7f4ecb-b6[data-kb-block=\"kb-adv-heading6395_7f4ecb-b6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6395_7f4ecb-b6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_7f4ecb-b6\"><strong>1. AI\u6280\u8853\u5927\u5e45\u904b\u7528\u5728\u5ee3\u544a\u4e2d<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_dfbf89-6e, .wp-block-kadence-advancedheading.kt-adv-heading6395_dfbf89-6e[data-kb-block=\"kb-adv-heading6395_dfbf89-6e\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_dfbf89-6e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_dfbf89-6e[data-kb-block=\"kb-adv-heading6395_dfbf89-6e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_dfbf89-6e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_dfbf89-6e[data-kb-block=\"kb-adv-heading6395_dfbf89-6e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_dfbf89-6e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_dfbf89-6e\">\u751f\u6210\u5f0fAI\u7684\u554f\u4e16\uff0c\u5feb\u901f\u878d\u5165\u5927\u81f3\u7522\u696d\u3001\u5c0f\u81f3\u500b\u4eba\u7684\u751f\u6d3b\u4e2d\uff0c\u5728\u6578\u4f4d\u5ee3\u544a\u9818\u57df\u4e2d\u4e5f\u4e0d\u4f8b\u5916\uff0c\u904e\u5f80\u5ee3\u544a\u5275\u4f5c\u8207\u6295\u653e\u7684\u65b9\u5f0f\u6b63\u5728\u6539\u8b8a\uff0c\u53ef\u8aaa\u662f\u8fce\u4f86\u4e86\u65b0\u7684\u8b8a\u9769\uff0c\u8b93\u884c\u92b7\u66f4\u52a0\u9ad8\u6548\u7387\u8207\u500b\u6027\u5316\u3002<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column6395_53adb9-a4 > .kt-inside-inner-col,.kadence-column6395_53adb9-a4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_53adb9-a4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_53adb9-a4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_53adb9-a4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_53adb9-a4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_53adb9-a4{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_53adb9-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_53adb9-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_53adb9-a4 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6395_923842-f4 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6395_923842-f4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6395_923842-f4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:25px;grid-template-columns:minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6395_923842-f4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6395_923842-f4 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6395_923842-f4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6395_923842-f4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6395_072a08-09 > .kt-inside-inner-col,.kadence-column6395_072a08-09 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_072a08-09 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_072a08-09 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_072a08-09 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_072a08-09 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_072a08-09{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_072a08-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_072a08-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_072a08-09 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image6395_79825b-20 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6395_79825b-20 size-full\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/AI\u65bc\u5ee3\u544a\u7684\u61c9\u7528.jpg\" alt=\"AI\u65bc\u5ee3\u544a\u7684\u61c9\u7528\" class=\"kb-img wp-image-6399\" title=\"\"><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6395_d6aeb1-71 > .kt-inside-inner-col,.kadence-column6395_d6aeb1-71 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_d6aeb1-71 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_d6aeb1-71 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_d6aeb1-71 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_d6aeb1-71 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_d6aeb1-71{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_d6aeb1-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_d6aeb1-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_d6aeb1-71 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6395_de8718-e4, .wp-block-kadence-advancedheading.kt-adv-heading6395_de8718-e4[data-kb-block=\"kb-adv-heading6395_de8718-e4\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_de8718-e4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_de8718-e4[data-kb-block=\"kb-adv-heading6395_de8718-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_de8718-e4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_de8718-e4[data-kb-block=\"kb-adv-heading6395_de8718-e4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6395_de8718-e4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_de8718-e4\"><strong>(1) \u63d0\u5347\u5ee3\u544a\u751f\u6210\u901f\u7387<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_f592d8-58, .wp-block-kadence-advancedheading.kt-adv-heading6395_f592d8-58[data-kb-block=\"kb-adv-heading6395_f592d8-58\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_f592d8-58 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_f592d8-58[data-kb-block=\"kb-adv-heading6395_f592d8-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_f592d8-58 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_f592d8-58[data-kb-block=\"kb-adv-heading6395_f592d8-58\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_f592d8-58 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_f592d8-58\">AI\u751f\u6210\u6280\u8853\u5feb\u901f\u7522\u751f\u7684\u5ee3\u544a\u7d20\u6750\u3001\u5ee3\u544a\u6587\u6848\u5354\u52a9\u904e\u53bb\u50c5\u4f9d\u9760\u4eba\u8166\u6240\u6295\u5165\u7684\u5927\u91cf\u6642\u9593\u8207\u4eba\u529b\u6210\u672c\u3002\u7e31\u4f7f\u7121\u6cd5\u5728\u77ed\u6642\u9593\u8a13\u7df4\u51fa\u4e0b100%\u6e96\u78ba\u7684prompt\u5c0e\u81f4\u5167\u5bb9\u8207\u7522\u54c1\u672c\u8eab\u6709\u843d\u5dee\uff0c\u4e5f\u96e3\u4ee5\u7cbe\u6e96\u9810\u6e2c\u751f\u6210\u5f0fAI\u6703\u63d0\u4f9b\u7684\u5716\u6a23\u6216\u5f71\u7247\u5167\u5bb9\uff0c\u4f46\u4e0d\u53ef\u5426\u8a8d\u7684\u662fAI\u6280\u8853\u5927\u5e45\u964d\u4f4e\u4e86\u5728\u5275\u610f\u767c\u60f3\u4e0a\u6240\u82b1\u8cbb\u7684\u6642\u9593\u6210\u672c\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_7a61a6-54, .wp-block-kadence-advancedheading.kt-adv-heading6395_7a61a6-54[data-kb-block=\"kb-adv-heading6395_7a61a6-54\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_7a61a6-54 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_7a61a6-54[data-kb-block=\"kb-adv-heading6395_7a61a6-54\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_7a61a6-54 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_7a61a6-54[data-kb-block=\"kb-adv-heading6395_7a61a6-54\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6395_7a61a6-54 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_7a61a6-54\"><strong>(2) \u500b\u6027\u5316\u884c\u92b7\u5167\u5bb9\u6301\u7e8c\u767c\u71d2<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_29506a-06, .wp-block-kadence-advancedheading.kt-adv-heading6395_29506a-06[data-kb-block=\"kb-adv-heading6395_29506a-06\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_29506a-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_29506a-06[data-kb-block=\"kb-adv-heading6395_29506a-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_29506a-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_29506a-06[data-kb-block=\"kb-adv-heading6395_29506a-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_29506a-06 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_29506a-06\">\u900f\u904eAI\u5206\u6790\u7528\u6236\u884c\u70ba\u8207\u504f\u597d\uff0c\u6839\u64da\u4e0d\u540c\u7528\u6236\u7684\u8208\u8da3\u3001\u6d88\u8cbb\u884c\u70ba\u3001\u700f\u89bd\u6b77\u53f2\u3001\u641c\u5c0b\u7fd2\u6163\u7b49\u63a8\u85a6\u51fa\u6709\u8208\u8da3\u7684\u5546\u54c1\u8207\u5ee3\u544a\uff0c\u91cf\u8eab\u6253\u9020\u51fa\u500b\u4eba\u5316\u5ee3\u544a\u5167\u5bb9\uff0c\u63d0\u5347\u6d88\u8cbb\u8005\u7684\u4e92\u52d5\u9ad4\u9a57\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_693568-51, .wp-block-kadence-advancedheading.kt-adv-heading6395_693568-51[data-kb-block=\"kb-adv-heading6395_693568-51\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_693568-51 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_693568-51[data-kb-block=\"kb-adv-heading6395_693568-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_693568-51 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_693568-51[data-kb-block=\"kb-adv-heading6395_693568-51\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6395_693568-51 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_693568-51\"><strong>(3) \u6578\u64da\u5206\u6790\u53ca\u9ede\u64ca\u9810\u6e2c<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_ef453c-1b, .wp-block-kadence-advancedheading.kt-adv-heading6395_ef453c-1b[data-kb-block=\"kb-adv-heading6395_ef453c-1b\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_ef453c-1b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_ef453c-1b[data-kb-block=\"kb-adv-heading6395_ef453c-1b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_ef453c-1b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_ef453c-1b[data-kb-block=\"kb-adv-heading6395_ef453c-1b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_ef453c-1b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_ef453c-1b\">\u5e6b\u52a9\u5ee3\u544a\u4e3b\u80fd\u5373\u6642\u8ffd\u8e64\u548c\u89e3\u8b80\u53d7\u773e\u7684\u53cd\u61c9\uff0c\u900f\u904e\u5927\u91cf\u6578\u64da\u7684\u904b\u7b97\uff0c\u5c0d\u5ee3\u544a\u9ede\u64ca\u7387\u9032\u884c\u7cbe\u6e96\u9810\u6e2c\uff0c\u8b93\u5ee3\u544a\u6295\u653e\u7b56\u7565\u66f4\u6709\u79d1\u5b78\u5316\u3001\u6578\u64da\u652f\u6301\uff0c\u5feb\u901f\u7522\u51fa\u6df1\u5ea6\u6d1e\u5bdf\u7684\u5831\u544a\u3002<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6395_ae24e5-a8 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6395_ae24e5-a8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6395_ae24e5-a8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6395_ae24e5-a8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6395_ae24e5-a8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6395_ae24e5-a8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6395_ae24e5-a8 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6395_7c58d5-ca > .kt-inside-inner-col,.kadence-column6395_7c58d5-ca > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_7c58d5-ca > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_7c58d5-ca > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_7c58d5-ca > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_7c58d5-ca > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_7c58d5-ca{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_7c58d5-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_7c58d5-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_7c58d5-ca inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6395_522f82-88, .wp-block-kadence-advancedheading.kt-adv-heading6395_522f82-88[data-kb-block=\"kb-adv-heading6395_522f82-88\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_522f82-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_522f82-88[data-kb-block=\"kb-adv-heading6395_522f82-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_522f82-88 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_522f82-88[data-kb-block=\"kb-adv-heading6395_522f82-88\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6395_522f82-88 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_522f82-88\"><strong>2. \u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u8d8a\u767c\u6709\u5438\u5f15\u529b<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_2baf7a-1f, .wp-block-kadence-advancedheading.kt-adv-heading6395_2baf7a-1f[data-kb-block=\"kb-adv-heading6395_2baf7a-1f\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_2baf7a-1f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_2baf7a-1f[data-kb-block=\"kb-adv-heading6395_2baf7a-1f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_2baf7a-1f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_2baf7a-1f[data-kb-block=\"kb-adv-heading6395_2baf7a-1f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_2baf7a-1f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_2baf7a-1f\">\u8fd1\u5169\u5e74\u4f86\u65b0\u8208\u7684\u6578\u4f4d\u5ee3\u544a\u6a21\u5f0f\uff0d\u96f6\u552e\u5a92\u9ad4\u806f\u64ad\u7db2\uff08Retail Media Network\uff0c\u7c21\u7a31RMN\uff09\uff0c\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\u5229\u7528\u6240\u638c\u63e1\u7684\u6d88\u8cbb\u8005\u6578\u64da\uff0c\u5728\u96f6\u552e\u5e73\u53f0\u4e2d\u63d0\u4f9b\u5ee3\u544a\u670d\u52d9\u3002\u96f6\u552e\u5e73\u53f0\u5305\u542b\u5b98\u65b9APP\u3001\u5b98\u65b9\u7db2\u7ad9\u3001\u5b98\u65b9\u793e\u7fa4\u7db2\u7ad9\u3001\u4e32\u6d41\u5e73\u53f0\u3001DOOH\u3001\u9580\u5e02\u770b\u677f\u7b49\u7dda\u4e0a\u3001\u7dda\u4e0b\u7a7a\u9593\u3002<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column6395_186f79-e5 > .kt-inside-inner-col,.kadence-column6395_186f79-e5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_186f79-e5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_186f79-e5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_186f79-e5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_186f79-e5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_186f79-e5{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_186f79-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_186f79-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_186f79-e5 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6395_378d1e-1b > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6395_378d1e-1b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6395_378d1e-1b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:25px;grid-template-columns:minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6395_378d1e-1b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6395_378d1e-1b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6395_378d1e-1b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6395_378d1e-1b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6395_207460-16 > .kt-inside-inner-col,.kadence-column6395_207460-16 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_207460-16 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_207460-16 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_207460-16 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_207460-16 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_207460-16{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_207460-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_207460-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_207460-16 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image6395_d11b8c-d8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6395_d11b8c-d8 size-full\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a.jpg\" alt=\"\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\" class=\"kb-img wp-image-6400\" title=\"\"><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6395_2d4fc5-3e > .kt-inside-inner-col,.kadence-column6395_2d4fc5-3e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_2d4fc5-3e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_2d4fc5-3e > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_2d4fc5-3e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_2d4fc5-3e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_2d4fc5-3e{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_2d4fc5-3e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_2d4fc5-3e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_2d4fc5-3e inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6395_538ce3-0b, .wp-block-kadence-advancedheading.kt-adv-heading6395_538ce3-0b[data-kb-block=\"kb-adv-heading6395_538ce3-0b\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_538ce3-0b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_538ce3-0b[data-kb-block=\"kb-adv-heading6395_538ce3-0b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_538ce3-0b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_538ce3-0b[data-kb-block=\"kb-adv-heading6395_538ce3-0b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_538ce3-0b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_538ce3-0b\">\u96a8\u8457\u7b2c\u4e09\u65b9Cookie\u9010\u6f38\u5f0f\u5fae\uff0c\u96f6\u552e\u5546\u6240\u64c1\u6709\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u53ef\u8aaa\u662f\u5728\u7cbe\u6e96\u6295\u653e\u7684\u76ee\u6a19\u4e0b\u6210\u70ba\u4e00\u5927\u52a9\u529b\uff0c\u50cf\u662f\u6703\u54e1\u8cc7\u6599\u3001\u92b7\u552e\u8cc7\u6599\u7b49\u6578\u64da\u80fd\u5c07\u53d7\u773e\u8f2a\u5ed3\u6a23\u8c8c\u63cf\u7e6a\u5f97\u66f4\u52a0\u7cbe\u6e96\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_ada711-84, .wp-block-kadence-advancedheading.kt-adv-heading6395_ada711-84[data-kb-block=\"kb-adv-heading6395_ada711-84\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_ada711-84 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_ada711-84[data-kb-block=\"kb-adv-heading6395_ada711-84\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_ada711-84 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_ada711-84[data-kb-block=\"kb-adv-heading6395_ada711-84\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_ada711-84 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_ada711-84\">\u5f9e\u884c\u92b7\u6f0f\u6597\u7684\u89d2\u5ea6\u4f86\u8aaa\uff0c\u5728\u96f6\u552e\u5a92\u9ad4\u6295\u653e\u5ee3\u544a\u4e0d\u50c5\u53ef\u4ee5\u52a0\u5f37\u53d7\u773e\u5c0d\u5546\u54c1\u7684\u5370\u8c61\uff0c\u4e5f\u56e0\u70ba\u5e73\u53f0\u672c\u8eab\u7279\u6027\u5177\u6709\u5f37\u70c8\u7684\u8cfc\u7269\u5c0e\u5411\uff0c\u5728\u5ee3\u544a\u8207\u5546\u54c1\u700f\u89bd\u7684\u4ea4\u4e92\u52a0\u6301\u4e0b\uff0c\u5728\u8cfc\u7269\u968e\u6bb5\u4e2d\u66f4\u6709\u6a5f\u6703\u7522\u751f\u6d88\u8cbb\u8f49\u63db\u3002\u8f49\u63db\u6b78\u56e0\u8108\u7d61\u3001\u7dda\u4e0a\u7dda\u4e0b\u6578\u64da\u8ffd\u8e64\u3001\u5ee3\u544a\u8a2d\u8a08\u8207\u8cfc\u7269\u968e\u6bb5\u4e2d\u5ee3\u544a\u51fa\u73fe\u7684\u7248\u4f4d\u5c0d\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\u4e5f\u80fd\u66f4\u52a0\u5168\u9762\u5206\u6790\u51fa\u6d88\u8cbb\u8005\u884c\u70ba\u3002<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6395_e18f17-80:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6395_e18f17-80 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6395_e18f17-80 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6395_e18f17-80 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:15px;}.kt-svg-icon-list-items6395_e18f17-80 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items6395_e18f17-80 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:18px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6395_e18f17-80 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6395_62680c-57 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-6395_62680c-57 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6395_62680c-57 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u4f7f\u7528\u8f03\u70ba\u7cbe\u6e96\u7684\u7b2c\u4e00\u65b9\u6578\u64da\uff1a\u6703\u54e1\u8cc7\u6599\u3001\u6d88\u8cbb\u8cc7\u6599<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6395_3a291d-cd .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-6395_3a291d-cd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6395_3a291d-cd kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u8cfc\u7269\u968e\u6bb5\u4e2d\u63a5\u6536\u5230\u5ee3\u544a\u5f71\u97ff\uff0c\u66f4\u6709\u6a5f\u6703\u5b8c\u6210\u6d88\u8cbb\u8f49\u63db<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6395_bbb0b6-e7 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-6395_bbb0b6-e7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6395_bbb0b6-e7 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u638c\u63e1\u5546\u54c1\u5ee3\u544a\u66dd\u5149\u7684\u540c\u6642\uff0c\u4e86\u89e3\u6d88\u8cbb\u8005\u884c\u70ba\u8207\u6709\u8208\u8da3\u7684\u5546\u54c1\u7d44\u5408<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6395_23b822-66 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6395_23b822-66 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6395_23b822-66 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6395_23b822-66 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6395_23b822-66 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6395_23b822-66 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6395_23b822-66 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6395_f3137d-dd > .kt-inside-inner-col,.kadence-column6395_f3137d-dd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_f3137d-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_f3137d-dd > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_f3137d-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_f3137d-dd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_f3137d-dd{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_f3137d-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_f3137d-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_f3137d-dd inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6395_f9c37c-a9, .wp-block-kadence-advancedheading.kt-adv-heading6395_f9c37c-a9[data-kb-block=\"kb-adv-heading6395_f9c37c-a9\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_f9c37c-a9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_f9c37c-a9[data-kb-block=\"kb-adv-heading6395_f9c37c-a9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_f9c37c-a9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_f9c37c-a9[data-kb-block=\"kb-adv-heading6395_f9c37c-a9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6395_f9c37c-a9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_f9c37c-a9\"><strong>3. \u793e\u7fa4\u5e73\u53f0\u5f71\u97ff\u529b\u3001\u77ed\u5f71\u97f3\u5a01\u529b\u6301\u7e8c\u767c\u9175<\/strong><\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column6395_f4a101-03 > .kt-inside-inner-col,.kadence-column6395_f4a101-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_f4a101-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_f4a101-03 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_f4a101-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_f4a101-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_f4a101-03{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_f4a101-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_f4a101-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_f4a101-03 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6395_c4b861-a5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6395_c4b861-a5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6395_c4b861-a5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6395_c4b861-a5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6395_c4b861-a5 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6395_c4b861-a5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6395_c4b861-a5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6395_91e841-e5 > .kt-inside-inner-col,.kadence-column6395_91e841-e5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_91e841-e5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_91e841-e5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_91e841-e5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_91e841-e5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_91e841-e5{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_91e841-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_91e841-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_91e841-e5 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image6395_a8637c-e0 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6395_a8637c-e0 size-full\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/\u793e\u7fa4\u77ed\u5f71\u97f3.jpg\" alt=\"\" class=\"kb-img wp-image-6401\" title=\"\"><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6395_377206-0d > .kt-inside-inner-col,.kadence-column6395_377206-0d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_377206-0d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_377206-0d > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_377206-0d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_377206-0d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_377206-0d{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_377206-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_377206-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_377206-0d inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6395_c90c86-ee, .wp-block-kadence-advancedheading.kt-adv-heading6395_c90c86-ee[data-kb-block=\"kb-adv-heading6395_c90c86-ee\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_c90c86-ee mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_c90c86-ee[data-kb-block=\"kb-adv-heading6395_c90c86-ee\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_c90c86-ee img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_c90c86-ee[data-kb-block=\"kb-adv-heading6395_c90c86-ee\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6395_c90c86-ee wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_c90c86-ee\"><strong>(1)<\/strong> <strong>\u641c\u5c0b\u529f\u80fd\u5728\u793e\u7fa4\u5e73\u53f0\u7d93\u5e38\u88ab\u4f7f\u7528<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_2f714e-61, .wp-block-kadence-advancedheading.kt-adv-heading6395_2f714e-61[data-kb-block=\"kb-adv-heading6395_2f714e-61\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_2f714e-61 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_2f714e-61[data-kb-block=\"kb-adv-heading6395_2f714e-61\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_2f714e-61 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_2f714e-61[data-kb-block=\"kb-adv-heading6395_2f714e-61\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_2f714e-61 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_2f714e-61\">\u5c0dZ\u4e16\u4ee3\u7684\u4f7f\u7528\u8005\u4f86\u8aaa\uff0c\u7576\u8981\u67e5\u627e\u65b0\u8cc7\u8a0a\u6642\u5df2\u6163\u6027\u900f\u904e\u793e\u7fa4\u5e73\u53f0\u67e5\u627e\uff0c\u5229\u7528Hashtag\u6216\u8005\u8fd1\u671f\u8cbc\u6587\u3001\u77ed\u5f71\u97f3\u627e\u5230\u6240\u9700\u8cc7\u8a0a\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_2bb925-f3, .wp-block-kadence-advancedheading.kt-adv-heading6395_2bb925-f3[data-kb-block=\"kb-adv-heading6395_2bb925-f3\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_2bb925-f3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_2bb925-f3[data-kb-block=\"kb-adv-heading6395_2bb925-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_2bb925-f3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_2bb925-f3[data-kb-block=\"kb-adv-heading6395_2bb925-f3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6395_2bb925-f3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_2bb925-f3\"><strong>(2)<\/strong> <strong>\u793e\u7fa4\u5546\u52d9\u8208\u8d77<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_1e2636-8c, .wp-block-kadence-advancedheading.kt-adv-heading6395_1e2636-8c[data-kb-block=\"kb-adv-heading6395_1e2636-8c\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_1e2636-8c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_1e2636-8c[data-kb-block=\"kb-adv-heading6395_1e2636-8c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_1e2636-8c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_1e2636-8c[data-kb-block=\"kb-adv-heading6395_1e2636-8c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_1e2636-8c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_1e2636-8c\">\u793e\u7fa4\u5546\u52d9\u610f\u65e8\u76f4\u63a5\u5728\u793e\u7fa4\u5e73\u53f0\u4e0a\u9032\u884c\u92b7\u552e\u548c\u5b8c\u6210\u8cfc\u7269\u6d41\u7a0b\u3002\u7576\u4f7f\u7528\u8005\u5728\u700f\u89bd\u793e\u7fa4\u5a92\u9ad4\u3001\u89c0\u770b\u76f4\u64ad\u6642\uff0c\u53ef\u5373\u6642\u8cfc\u8cb7\u5e73\u53f0\u63a8\u85a6\u7684\u5546\u54c1\uff0c\u5b8c\u6210\u8cfc\u7269\u6d41\u7a0b\uff0c\u5927\u5927\u63d0\u5347\u8cfc\u7269\u9ad4\u9a57\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_3d68a8-24, .wp-block-kadence-advancedheading.kt-adv-heading6395_3d68a8-24[data-kb-block=\"kb-adv-heading6395_3d68a8-24\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_3d68a8-24 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_3d68a8-24[data-kb-block=\"kb-adv-heading6395_3d68a8-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_3d68a8-24 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_3d68a8-24[data-kb-block=\"kb-adv-heading6395_3d68a8-24\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6395_3d68a8-24 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_3d68a8-24\"><strong>(3)<\/strong> <strong>\u77ed\u5f71\u97f3\u75c5\u6bd2\u5f0f\u884c\u92b7\u53d7\u5230\u9752\u775e<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_345484-79, .wp-block-kadence-advancedheading.kt-adv-heading6395_345484-79[data-kb-block=\"kb-adv-heading6395_345484-79\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_345484-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_345484-79[data-kb-block=\"kb-adv-heading6395_345484-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_345484-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_345484-79[data-kb-block=\"kb-adv-heading6395_345484-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_345484-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_345484-79\">\u73fe\u4ee3\u4eba\u96c6\u4e2d\u6ce8\u610f\u529b\u7684\u6642\u9593\u964d\u4f4e\uff0c\u5ee3\u544a\u4e3b\u5229\u7528\u77ed\u5f71\u97f3\u6293\u4f4f\u4f7f\u7528\u8005\u76ee\u5149\uff0c\u5982\u4f55\u5728\u77ed\u6642\u9593\u5167\u900f\u904e\u5275\u610f\u548c\u5438\u5f15\u529b\u8207\u4f7f\u7528\u8005\u7522\u751f\u5171\u9cf4\uff0c\u5c07\u81ea\u5bb6\u7522\u54c1\u7559\u5728\u4f7f\u7528\u8005\u5fc3\u4e2d\uff0c\u9084\u662f\u4e00\u9805\u6301\u7e8c\u6027\u7684\u6311\u6230\u3002<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6395_39654f-4e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6395_39654f-4e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6395_39654f-4e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6395_39654f-4e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6395_39654f-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6395_39654f-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6395_39654f-4e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6395_4e035f-b0 > .kt-inside-inner-col,.kadence-column6395_4e035f-b0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_4e035f-b0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_4e035f-b0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_4e035f-b0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_4e035f-b0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_4e035f-b0{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_4e035f-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_4e035f-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_4e035f-b0 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6395_504305-88, .wp-block-kadence-advancedheading.kt-adv-heading6395_504305-88[data-kb-block=\"kb-adv-heading6395_504305-88\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_504305-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_504305-88[data-kb-block=\"kb-adv-heading6395_504305-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_504305-88 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_504305-88[data-kb-block=\"kb-adv-heading6395_504305-88\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6395_504305-88 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_504305-88\"><strong>4. \u7a0b\u5e8f\u5316\u8cfc\u8cb7<strong>&nbsp;\uff08Programmatic Buy<\/strong>\uff09\u7684\u666e\u53ca<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_d0faac-dc, .wp-block-kadence-advancedheading.kt-adv-heading6395_d0faac-dc[data-kb-block=\"kb-adv-heading6395_d0faac-dc\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_d0faac-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_d0faac-dc[data-kb-block=\"kb-adv-heading6395_d0faac-dc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_d0faac-dc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_d0faac-dc[data-kb-block=\"kb-adv-heading6395_d0faac-dc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_d0faac-dc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_d0faac-dc\">\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u900f\u904eAI\u8207\u81ea\u52d5\u5316\u6280\u8853\u70ba\u57fa\u790e\uff0c\u900f\u904e\u5373\u6642\u7af6\u50f9\uff08RTB\uff09\u6216\u9810\u8a2d\u689d\u4ef6\u5feb\u901f\u5b8c\u6210\u5ee3\u544a\u4ea4\u6613\u7684\u6a21\u5f0f\uff0c\u8b93\u5ee3\u544a\u4e3b\u5728\u6b63\u78ba\u7684\u6642\u9593\uff0c\u5c07\u6700\u5408\u9069\u7684\u5167\u5bb9\u50b3\u905e\u7d66\u7cbe\u6e96\u7684\u53d7\u773e\uff0c\u5927\u5e45\u63d0\u5347\u6548\u7387\u8207\u7cbe\u6e96\u5ea6\u3002\u6839\u64da\u96fb\u901a\u96c6\u5718\u7684\u9810\u6e2c\uff0c2025\u5e74\u5168\u7403\u7a0b\u5e8f\u5316\u5ee3\u544a\u652f\u51fa\u5c07\u9054\u5230\u7d04<strong>8,177\u5104\u7f8e\u5143<\/strong>\u7684\u5ee3\u544a\u5e02\u5834\u898f\u6a21\u4e2d\uff0c\u7a0b\u5e8f\u5316\u5ee3\u544a\u9810\u8a08\u5c07\u589e\u9577<strong>11.1%<\/strong>\u3002\u9019\u4e00\u589e\u9577\u53cd\u6620\u4e86\u6578\u4f4d\u5ee3\u544a\u6301\u7e8c\u5411\u81ea\u52d5\u5316\u548c\u6578\u64da\u9a45\u52d5\u7684\u65b9\u5411\u767c\u5c55\uff0c\u4e26\u4e14\u7a0b\u5e8f\u5316\u5ee3\u544a\u5728\u6574\u9ad4\u6578\u5b57\u5ee3\u544a\u652f\u51fa\u4e2d\u4f54\u6bd4\u5c07\u8d85\u904e70%\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_791fde-02, .wp-block-kadence-advancedheading.kt-adv-heading6395_791fde-02[data-kb-block=\"kb-adv-heading6395_791fde-02\"]{font-size:14px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_791fde-02 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_791fde-02[data-kb-block=\"kb-adv-heading6395_791fde-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_791fde-02 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_791fde-02[data-kb-block=\"kb-adv-heading6395_791fde-02\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_791fde-02 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_791fde-02\">[\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/news.futunn.com\/hk\/post\/50745964\/dentsu-group-announced-the-global-advertising-expenditure-growth-rate-forecast?level=1&amp;data_ticket=1734580124195061\" target=\"_blank\" rel=\"noreferrer noopener\">\u96fb\u901a\u96c6\u5718\u767c\u4f48\u4e86\u300a2024\u5e74\u81f32027\u5e74\u5168\u7403\u5ee3\u544a\u652f\u51fa\u589e\u9577\u7387\u9810\u6e2c\u5831\u544a\u300b<\/a>]<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column6395_8d8a2c-a1 > .kt-inside-inner-col,.kadence-column6395_8d8a2c-a1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_8d8a2c-a1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_8d8a2c-a1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_8d8a2c-a1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_8d8a2c-a1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_8d8a2c-a1{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_8d8a2c-a1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_8d8a2c-a1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_8d8a2c-a1 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6395_84b401-74 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6395_84b401-74 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6395_84b401-74 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6395_84b401-74 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6395_84b401-74 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6395_84b401-74 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6395_84b401-74 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6395_38de2f-dd > .kt-inside-inner-col,.kadence-column6395_38de2f-dd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_38de2f-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_38de2f-dd > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_38de2f-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_38de2f-dd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_38de2f-dd{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_38de2f-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_38de2f-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_38de2f-dd inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image6395_2c5118-75 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6395_2c5118-75 size-full\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u7684\u666e\u53ca.jpg\" alt=\"\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u7684\u666e\u53ca\" class=\"kb-img wp-image-6404\" title=\"\"><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6395_aec5e3-3f > .kt-inside-inner-col,.kadence-column6395_aec5e3-3f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6395_aec5e3-3f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6395_aec5e3-3f > .kt-inside-inner-col{flex-direction:column;}.kadence-column6395_aec5e3-3f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6395_aec5e3-3f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6395_aec5e3-3f{position:relative;}@media all and (max-width: 1024px){.kadence-column6395_aec5e3-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6395_aec5e3-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6395_aec5e3-3f inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6395_e05a59-05, .wp-block-kadence-advancedheading.kt-adv-heading6395_e05a59-05[data-kb-block=\"kb-adv-heading6395_e05a59-05\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_e05a59-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_e05a59-05[data-kb-block=\"kb-adv-heading6395_e05a59-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_e05a59-05 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_e05a59-05[data-kb-block=\"kb-adv-heading6395_e05a59-05\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6395_e05a59-05 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_e05a59-05\"><strong>(1) \u7cbe\u6e96\u89f8\u9054\u76ee\u6a19\u53d7\u773e<\/strong><\/h4>\n\n\n\n<p>\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u4f9d\u64da\u7528\u6236\u7684\u884c\u70ba\u6578\u64da\u8207\u504f\u597d\uff0c\u5be6\u73fe\u500b\u6027\u5316\u7684\u5ee3\u544a\u6295\u653e\uff0c\u78ba\u4fdd\u5ee3\u544a\u80fd\u5728\u9069\u7576\u7684\u6642\u9593\u548c\u5e73\u53f0\u89f8\u53ca\u76ee\u6a19\u53d7\u773e\uff0c\u63d0\u5347\u4e92\u52d5\u7387\u8207\u8f49\u5316\u6548\u679c\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_6eb752-de, .wp-block-kadence-advancedheading.kt-adv-heading6395_6eb752-de[data-kb-block=\"kb-adv-heading6395_6eb752-de\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_6eb752-de mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_6eb752-de[data-kb-block=\"kb-adv-heading6395_6eb752-de\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_6eb752-de img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_6eb752-de[data-kb-block=\"kb-adv-heading6395_6eb752-de\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6395_6eb752-de wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_6eb752-de\"><strong>(2) \u6210\u672c\u6548\u76ca\u63d0\u5347<\/strong><\/h4>\n\n\n\n<p>\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u900f\u904e\u81ea\u52d5\u5316\u6d41\u7a0b\u964d\u4f4e\u4eba\u529b\u548c\u6642\u9593\u6210\u672c\uff0c\u8b93\u5ee3\u544a\u4e3b\u53ea\u9700\u70ba\u5176\u771f\u6b63\u9700\u8981\u7684\u53d7\u773e\u66dd\u5149\u652f\u4ed8\u8cbb\u7528\uff0c\u78ba\u4fdd\u6bcf\u6b21\u66dd\u5149\u7684\u50f9\u503c\u6700\u5927\u5316\uff0c\u8b93\u5ee3\u544a\u9810\u7b97\u904b\u7528\u66f4\u5177\u6548\u76ca\uff0c\u907f\u514d\u8cc7\u6e90\u6d6a\u8cbb\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_e65f32-96, .wp-block-kadence-advancedheading.kt-adv-heading6395_e65f32-96[data-kb-block=\"kb-adv-heading6395_e65f32-96\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_e65f32-96 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_e65f32-96[data-kb-block=\"kb-adv-heading6395_e65f32-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_e65f32-96 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_e65f32-96[data-kb-block=\"kb-adv-heading6395_e65f32-96\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6395_e65f32-96 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_e65f32-96\"><strong>(3) \u5373\u6642\u6578\u64da\u5206\u6790\u8207\u8abf\u6574<\/strong><\/h4>\n\n\n\n<p>\u5ee3\u544a\u4e3b\u53ef\u6839\u64da\u6578\u64da\uff0c\u5373\u6642\u8ffd\u8e64\u6295\u653e\u8868\u73fe\u4e26\u8fc5\u901f\u512a\u5316\u5ee3\u544a\u7b56\u7565\uff0c\u4f8b\u5982\u66f4\u6539\u76ee\u6a19\u53d7\u773e\u8a2d\u5b9a\u6216\u8abf\u6574\u51fa\u50f9\uff0c\u78ba\u4fdd\u6295\u653e\u6548\u679c\u6700\u4f73\u5316\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_f6b848-62, .wp-block-kadence-advancedheading.kt-adv-heading6395_f6b848-62[data-kb-block=\"kb-adv-heading6395_f6b848-62\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_f6b848-62 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_f6b848-62[data-kb-block=\"kb-adv-heading6395_f6b848-62\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_f6b848-62 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_f6b848-62[data-kb-block=\"kb-adv-heading6395_f6b848-62\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6395_f6b848-62 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_f6b848-62\"><strong>(4) \u8de8\u5e73\u53f0\u6574\u5408\u80fd\u529b<\/strong><\/h4>\n\n\n\n<p>\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u652f\u6301\u5728\u591a\u500b\u5a92\u9ad4\u6e20\u9053\u548c\u88dd\u7f6e\u9593\u7121\u7e2b\u6295\u653e\uff0c\u5168\u65b9\u4f4d\u8986\u84cb\u6d88\u8cbb\u8005\u7684\u6578\u4f4d\u65c5\u7a0b\u3002<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6395_48faab-5b, .wp-block-kadence-advancedheading.kt-adv-heading6395_48faab-5b[data-kb-block=\"kb-adv-heading6395_48faab-5b\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6395_48faab-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6395_48faab-5b[data-kb-block=\"kb-adv-heading6395_48faab-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6395_48faab-5b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6395_48faab-5b[data-kb-block=\"kb-adv-heading6395_48faab-5b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6395_48faab-5b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6395_48faab-5b\">\u73fe\u89c0\u79d1\u6280\u63d0\u4f9b\u7684<strong><a href=\"https:\/\/mi.ghtinc.com\/language\/zh\/ai%e8%a1%8c%e5%8b%95%e6%99%ba%e6%85%a7%e5%8d%b3%e6%99%82%e7%ab%b6%e5%83%b9%e5%b9%b3%e5%8f%b0-mi-dsp-tm\">AI\u884c\u52d5\u667a\u6167\u5373\u6642\u7af6\u50f9\u5e73\u53f0(MI-DSP\u2122)<\/a><\/strong>\u4fbf\u662f\u5efa\u7acb\u5728RTB\u57fa\u790e\u4e0a\u6253\u9020\u7684\u5ee3\u544a\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e73\u53f0\uff01\u6b61\u8fce\u900f\u904e\u4ee5\u4e0b\u8868\u55ae\u806f\u7d61\u6211\u5011\uff0c\u638c\u63e1\u6700\u65b0\u5ee3\u544a\u7b56\u7565\u8207\u54c1\u724c\u66dd\u5149\u8cc7\u8a0a\uff1a<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6395_30e686-fa .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6395_30e686-fa .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6395_30e686-fa\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-5576 forminator-design--flat  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-5576\" data-uid=\"6a0480d3cc3de\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-5576\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-5576 forminator-design--flat  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"5576\"\n\t\t\t\t data-color-option=\"default\" data-design=\"flat\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6a0480d3cc3de\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_6a0480d3cc3de\" id=\"forminator-field-name-1_6a0480d3cc3de-label\" class=\"forminator-label\">\u59d3\u540d <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"E.g. \u738b\u66c9\u83ef\" id=\"forminator-field-name-1_6a0480d3cc3de\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6a0480d3cc3de\" id=\"forminator-field-email-1_6a0480d3cc3de-label\" class=\"forminator-label\">Email <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"E.g. john@company.com\" id=\"forminator-field-email-1_6a0480d3cc3de\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-1_6a0480d3cc3de\" id=\"forminator-field-textarea-1_6a0480d3cc3de-label\" class=\"forminator-label\">\u5167\u6587 <span class=\"forminator-required\">*<\/span><\/label><textarea name=\"textarea-1\" placeholder=\"\u8acb\u5beb\u4e0b\u60f3\u806f\u7d61\u6211\u5011\u7684\u8a0a\u606f...\" id=\"forminator-field-textarea-1_6a0480d3cc3de\" class=\"forminator-textarea\" rows=\"6\" style=\"--forminator-textarea-min-height:140px;\" maxlength=\"180\" ><\/textarea><span id=\"forminator-field-textarea-1_6a0480d3cc3de-description\" class=\"forminator-description\"><span data-limit=\"180\" data-type=\"characters\" data-editor=\"\">0 \/ 180<\/span><\/span><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"captcha-1\" class=\"forminator-field-captcha forminator-col forminator-col-12 \"><div class=\"forminator-captcha-left forminator-g-recaptcha recaptcha-invisible\" data-theme=\"light\" data-badge=\"inline\" data-sitekey=\"6Lf7KRAqAAAAAKhC8VlCz994XAren16NA6VrwqgP\" data-size=\"invisible\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">\u9001\u51fa<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"198db5ea35\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en-us\/wp-json\/wp\/v2\/posts\/6395\" \/><input type=\"hidden\" name=\"form_id\" value=\"5576\"><input type=\"hidden\" name=\"page_id\" value=\"6395\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/mi.ghtinc.com\/en-us\/insights\/2025%e5%bb%a3%e5%91%8a%e8%b6%a8%e5%8b%a2.html\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2024\u5e74\u5230\u4e86\u5c3e\u8072\uff0c\u99ac\u4e0a\u8fce\u4f862025\u5e74\u65b0\u7684\u5e74\u5ea6\uff0c\u6578\u4f4d\u5ee3\u544a\u5708\u7684\u8b8a\u5316\u6703\u767c\u751f\u4ec0\u9ebc\u4e8b\u5462? \u4ee5\u4e0b\u70ba\u4f60\u6458\u9304\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\u91cd\u9ede\uff01 \u4e00\u3001\u958b\u59cb\u4e4b\u524d\uff0c\u9996\u5148\u56de\u98672024\u5e74\u7684\u6578\u4f4d\u5ee3\u544a\u7684\u91cd\u9ede\uff1a 1. \u7b2c\u4e09\u65b9Cookie\u9010\u6f38\u5931\u9748\uff0c\u529b\u6c42\u7a69\u5b9a\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u4f86\u6e90 2. \u751f\u6210\u5f0fAI\u6280\u8853\u61c9\u7528\uff0c\u9ad8\u6548\u7387\u63d0\u5347\u54c1\u724c\u66dd\u5149\u7387 3. \u793e\u7fa4\u5927\u52e2\uff1a\u77ed\u5f71\u97f3\u5927\u5e45\u5d1b\u8d77\u3001KOL\u5167\u5bb9\u884c\u92b7\u7576\u9053 4. \u54c1\u724c\u66f4\u52a0\u6ce8\u91cd\u500b\u4eba\u5316\u884c\u92b7 \u57282024\u5e74\uff0c\u56e0\u70ba\u7db2\u969b\u7db2\u8def\u548c\u884c\u52d5\u88dd\u7f6e\u666e\u53ca\u3001\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u5feb\u901f\u6210\u9577\u4ee5\u53ca\u96fb\u5b50\u5546\u52d9\u6301\u7e8c\u64f4\u5f35\u7684\u63a8\u52d5\u5f71\u97ff\u4e0b\uff0c\u5168\u7403\u6578\u4f4d\u5ee3\u544a\u652f\u51fa\u9810\u8a08\u5c07\u9054\u5230\u7d046,700\u5104\u7f8e\u5143\uff0c\u751a\u81f3\u6709\u6a5f\u6703\u7a81\u78341\u5146\u7f8e\u5143\uff0c\u76f8\u8f032023\u5e74\u76846,000\u5104\u7f8e\u5143\u589e\u52a0\u4e8611.9%\u4ee5\u4e0a\u7684\u8907\u5408\u5e74\u6210\u9577\u7387\uff0c\u5176\u4e2d\u6578\u4f4d\u5ee3\u544a\u5360\u64da\u4e86\u7d0470%\u7684\u6bd4\u4f8b\u3002\u800c\u5728\u5ee3\u544a\u652f\u51fa\u4e2d\u6210\u9577\u7387\u6700\u5feb\u7684\u5730\u5340\u4e3b\u8981\u5305\u62ec\u4e2d\u6771\u548c\u5357\u4e9e\u5e02\u5834(\u5370\u5ea6)\uff0c\u53cd\u6620\u51fa\u9019\u5169\u65b0\u8208\u5e02\u5834\u5c0d\u6578\u4f4d\u5ee3\u544a\u7684\u91cd\u8996\u5ea6\u5927\u5e45\u63d0\u5347\u3002 [\u8cc7\u6599\u4f86\u6e90\uff1aGlobal Information &#8211; Digital Ad Spending Global Market Report 2024] \u4e8c\u3001\u63a5\u8457\u56de\u5230\u91cd\u982d\u6232\uff0c2025\u5e74\u662f\u5426\u5ef6\u7e8c\u4e862024\u5e74\u7684\u5ee3\u544a\u91cd\u9ede\uff1f\u9084\u662f\u6709\u4ec0\u9ebc\u65b0\u8da8\u52e2\u3001\u65b0\u6311\u6230\u5462\uff1f 1. AI\u6280\u8853\u5927\u5e45\u904b\u7528\u5728\u5ee3\u544a\u4e2d \u751f\u6210\u5f0fAI\u7684\u554f\u4e16\uff0c\u5feb\u901f\u878d\u5165\u5927\u81f3\u7522\u696d\u3001\u5c0f\u81f3\u500b\u4eba\u7684\u751f\u6d3b\u4e2d\uff0c\u5728\u6578\u4f4d\u5ee3\u544a\u9818\u57df\u4e2d\u4e5f\u4e0d\u4f8b\u5916\uff0c\u904e\u5f80\u5ee3\u544a\u5275\u4f5c\u8207\u6295\u653e\u7684\u65b9\u5f0f\u6b63\u5728\u6539\u8b8a\uff0c\u53ef\u8aaa\u662f\u8fce\u4f86\u4e86\u65b0\u7684\u8b8a\u9769\uff0c\u8b93\u884c\u92b7\u66f4\u52a0\u9ad8\u6548\u7387\u8207\u500b\u6027\u5316\u3002 (1) \u63d0\u5347\u5ee3\u544a\u751f\u6210\u901f\u7387 AI\u751f\u6210\u6280\u8853\u5feb\u901f\u7522\u751f\u7684\u5ee3\u544a\u7d20\u6750\u3001\u5ee3\u544a\u6587\u6848\u5354\u52a9\u904e\u53bb\u50c5\u4f9d\u9760\u4eba\u8166\u6240\u6295\u5165\u7684\u5927\u91cf\u6642\u9593\u8207\u4eba\u529b\u6210\u672c\u3002\u7e31\u4f7f\u7121\u6cd5\u5728\u77ed\u6642\u9593\u8a13\u7df4\u51fa\u4e0b100%\u6e96\u78ba\u7684prompt\u5c0e\u81f4\u5167\u5bb9\u8207\u7522\u54c1\u672c\u8eab\u6709\u843d\u5dee\uff0c\u4e5f\u96e3\u4ee5\u7cbe\u6e96\u9810\u6e2c\u751f\u6210\u5f0fAI\u6703\u63d0\u4f9b\u7684\u5716\u6a23\u6216\u5f71\u7247\u5167\u5bb9\uff0c\u4f46\u4e0d\u53ef\u5426\u8a8d\u7684\u662fAI\u6280\u8853\u5927\u5e45\u964d\u4f4e\u4e86\u5728\u5275\u610f\u767c\u60f3\u4e0a\u6240\u82b1\u8cbb\u7684\u6642\u9593\u6210\u672c\u3002 (2) \u500b\u6027\u5316\u884c\u92b7\u5167\u5bb9\u6301\u7e8c\u767c\u71d2 \u900f\u904eAI\u5206\u6790\u7528\u6236\u884c\u70ba\u8207\u504f\u597d\uff0c\u6839\u64da\u4e0d\u540c\u7528\u6236\u7684\u8208\u8da3\u3001\u6d88\u8cbb\u884c\u70ba\u3001\u700f\u89bd\u6b77\u53f2\u3001\u641c\u5c0b\u7fd2\u6163\u7b49\u63a8\u85a6\u51fa\u6709\u8208\u8da3\u7684\u5546\u54c1\u8207\u5ee3\u544a\uff0c\u91cf\u8eab\u6253\u9020\u51fa\u500b\u4eba\u5316\u5ee3\u544a\u5167\u5bb9\uff0c\u63d0\u5347\u6d88\u8cbb\u8005\u7684\u4e92\u52d5\u9ad4\u9a57\u3002 (3) \u6578\u64da\u5206\u6790\u53ca\u9ede\u64ca\u9810\u6e2c \u5e6b\u52a9\u5ee3\u544a\u4e3b\u80fd\u5373\u6642\u8ffd\u8e64\u548c\u89e3\u8b80\u53d7\u773e\u7684\u53cd\u61c9\uff0c\u900f\u904e\u5927\u91cf\u6578\u64da\u7684\u904b\u7b97\uff0c\u5c0d\u5ee3\u544a\u9ede\u64ca\u7387\u9032\u884c\u7cbe\u6e96\u9810\u6e2c\uff0c\u8b93\u5ee3\u544a\u6295\u653e\u7b56\u7565\u66f4\u6709\u79d1\u5b78\u5316\u3001\u6578\u64da\u652f\u6301\uff0c\u5feb\u901f\u7522\u51fa\u6df1\u5ea6\u6d1e\u5bdf\u7684\u5831\u544a\u3002 2. \u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u8d8a\u767c\u6709\u5438\u5f15\u529b \u8fd1\u5169\u5e74\u4f86\u65b0\u8208\u7684\u6578\u4f4d\u5ee3\u544a\u6a21\u5f0f\uff0d\u96f6\u552e\u5a92\u9ad4\u806f\u64ad\u7db2\uff08Retail Media Network\uff0c\u7c21\u7a31RMN\uff09\uff0c\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\u5229\u7528\u6240\u638c\u63e1\u7684\u6d88\u8cbb\u8005\u6578\u64da\uff0c\u5728\u96f6\u552e\u5e73\u53f0\u4e2d\u63d0\u4f9b\u5ee3\u544a\u670d\u52d9\u3002\u96f6\u552e\u5e73\u53f0\u5305\u542b\u5b98\u65b9APP\u3001\u5b98\u65b9\u7db2\u7ad9\u3001\u5b98\u65b9\u793e\u7fa4\u7db2\u7ad9\u3001\u4e32\u6d41\u5e73\u53f0\u3001DOOH\u3001\u9580\u5e02\u770b\u677f\u7b49\u7dda\u4e0a\u3001\u7dda\u4e0b\u7a7a\u9593\u3002 \u96a8\u8457\u7b2c\u4e09\u65b9Cookie\u9010\u6f38\u5f0f\u5fae\uff0c\u96f6\u552e\u5546\u6240\u64c1\u6709\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u53ef\u8aaa\u662f\u5728\u7cbe\u6e96\u6295\u653e\u7684\u76ee\u6a19\u4e0b\u6210\u70ba\u4e00\u5927\u52a9\u529b\uff0c\u50cf\u662f\u6703\u54e1\u8cc7\u6599\u3001\u92b7\u552e\u8cc7\u6599\u7b49\u6578\u64da\u80fd\u5c07\u53d7\u773e\u8f2a\u5ed3\u6a23\u8c8c\u63cf\u7e6a\u5f97\u66f4\u52a0\u7cbe\u6e96\u3002 \u5f9e\u884c\u92b7\u6f0f\u6597\u7684\u89d2\u5ea6\u4f86\u8aaa\uff0c\u5728\u96f6\u552e\u5a92\u9ad4\u6295\u653e\u5ee3\u544a\u4e0d\u50c5\u53ef\u4ee5\u52a0\u5f37\u53d7\u773e\u5c0d\u5546\u54c1\u7684\u5370\u8c61\uff0c\u4e5f\u56e0\u70ba\u5e73\u53f0\u672c\u8eab\u7279\u6027\u5177\u6709\u5f37\u70c8\u7684\u8cfc\u7269\u5c0e\u5411\uff0c\u5728\u5ee3\u544a\u8207\u5546\u54c1\u700f\u89bd\u7684\u4ea4\u4e92\u52a0\u6301\u4e0b\uff0c\u5728\u8cfc\u7269\u968e\u6bb5\u4e2d\u66f4\u6709\u6a5f\u6703\u7522\u751f\u6d88\u8cbb\u8f49\u63db\u3002\u8f49\u63db\u6b78\u56e0\u8108\u7d61\u3001\u7dda\u4e0a\u7dda\u4e0b\u6578\u64da\u8ffd\u8e64\u3001\u5ee3\u544a\u8a2d\u8a08\u8207\u8cfc\u7269\u968e\u6bb5\u4e2d\u5ee3\u544a\u51fa\u73fe\u7684\u7248\u4f4d\u5c0d\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\u4e5f\u80fd\u66f4\u52a0\u5168\u9762\u5206\u6790\u51fa\u6d88\u8cbb\u8005\u884c\u70ba\u3002 3. \u793e\u7fa4\u5e73\u53f0\u5f71\u97ff\u529b\u3001\u77ed\u5f71\u97f3\u5a01\u529b\u6301\u7e8c\u767c\u9175 (1) \u641c\u5c0b\u529f\u80fd\u5728\u793e\u7fa4\u5e73\u53f0\u7d93\u5e38\u88ab\u4f7f\u7528 \u5c0dZ\u4e16\u4ee3\u7684\u4f7f\u7528\u8005\u4f86\u8aaa\uff0c\u7576\u8981\u67e5\u627e\u65b0\u8cc7\u8a0a\u6642\u5df2\u6163\u6027\u900f\u904e\u793e\u7fa4\u5e73\u53f0\u67e5\u627e\uff0c\u5229\u7528Hashtag\u6216\u8005\u8fd1\u671f\u8cbc\u6587\u3001\u77ed\u5f71\u97f3\u627e\u5230\u6240\u9700\u8cc7\u8a0a\u3002 (2) \u793e\u7fa4\u5546\u52d9\u8208\u8d77 \u793e\u7fa4\u5546\u52d9\u610f\u65e8\u76f4\u63a5\u5728\u793e\u7fa4\u5e73\u53f0\u4e0a\u9032\u884c\u92b7\u552e\u548c\u5b8c\u6210\u8cfc\u7269\u6d41\u7a0b\u3002\u7576\u4f7f\u7528\u8005\u5728\u700f\u89bd\u793e\u7fa4\u5a92\u9ad4\u3001\u89c0\u770b\u76f4\u64ad\u6642\uff0c\u53ef\u5373\u6642\u8cfc\u8cb7\u5e73\u53f0\u63a8\u85a6\u7684\u5546\u54c1\uff0c\u5b8c\u6210\u8cfc\u7269\u6d41\u7a0b\uff0c\u5927\u5927\u63d0\u5347\u8cfc\u7269\u9ad4\u9a57\u3002 (3) \u77ed\u5f71\u97f3\u75c5\u6bd2\u5f0f\u884c\u92b7\u53d7\u5230\u9752\u775e \u73fe\u4ee3\u4eba\u96c6\u4e2d\u6ce8\u610f\u529b\u7684\u6642\u9593\u964d\u4f4e\uff0c\u5ee3\u544a\u4e3b\u5229\u7528\u77ed\u5f71\u97f3\u6293\u4f4f\u4f7f\u7528\u8005\u76ee\u5149\uff0c\u5982\u4f55\u5728\u77ed\u6642\u9593\u5167\u900f\u904e\u5275\u610f\u548c\u5438\u5f15\u529b\u8207\u4f7f\u7528\u8005\u7522\u751f\u5171\u9cf4\uff0c\u5c07\u81ea\u5bb6\u7522\u54c1\u7559\u5728\u4f7f\u7528\u8005\u5fc3\u4e2d\uff0c\u9084\u662f\u4e00\u9805\u6301\u7e8c\u6027\u7684\u6311\u6230\u3002 4. \u7a0b\u5e8f\u5316\u8cfc\u8cb7&nbsp;\uff08Programmatic&hellip;&nbsp;<a href=\"https:\/\/mi.ghtinc.com\/en-us\/insights\/2025%e5%bb%a3%e5%91%8a%e8%b6%a8%e5%8b%a2.html\" rel=\"bookmark\">Read More &raquo;<span 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