{"id":6393,"date":"2024-12-23T16:32:49","date_gmt":"2024-12-23T08:32:49","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=6393"},"modified":"2026-02-13T10:47:57","modified_gmt":"2026-02-13T02:47:57","slug":"digital-ad-trends-2025","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/en-us\/market-insights\/digital-ad-trends-2025.html","title":{"rendered":"Global Digital Advertising Trends in 2025"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_dcd362-b3, .wp-block-kadence-advancedheading.kt-adv-heading6393_dcd362-b3[data-kb-block=\"kb-adv-heading6393_dcd362-b3\"]{font-size:18px;line-height:2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_dcd362-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_dcd362-b3[data-kb-block=\"kb-adv-heading6393_dcd362-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_dcd362-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_dcd362-b3[data-kb-block=\"kb-adv-heading6393_dcd362-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6393_dcd362-b3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_dcd362-b3\">As 2024 comes to a close, 2025 is just around the corner. What changes can we expect in the digital advertising landscape? Here\u2019s a summary of the key Ad trends!<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_085d0c-d8, .wp-block-kadence-advancedheading.kt-adv-heading6393_085d0c-d8[data-kb-block=\"kb-adv-heading6393_085d0c-d8\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_085d0c-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_085d0c-d8[data-kb-block=\"kb-adv-heading6393_085d0c-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_085d0c-d8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_085d0c-d8[data-kb-block=\"kb-adv-heading6393_085d0c-d8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6393_085d0c-d8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_085d0c-d8\"><strong>1. Before we dive in: A Recap of Digital Advertising Highlights in 2024<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id6393_8e1ad3-2d > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6393_8e1ad3-2d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6393_8e1ad3-2d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id6393_8e1ad3-2d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6393_8e1ad3-2d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id6393_8e1ad3-2d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6393_8e1ad3-2d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6393_86d93c-8d > .kt-inside-inner-col,.kadence-column6393_86d93c-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_86d93c-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_86d93c-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_86d93c-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_86d93c-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_86d93c-8d{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_86d93c-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_86d93c-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_86d93c-8d inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image6393_14ab26-da .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6393_14ab26-da size-full\"><img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/2024\u5e74\u7684\u6578\u4f4d\u5ee3\u544a\u91cd\u9ede.jpg\" alt=\"2024\u5e74\u7684\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\u91cd\u9ede\" class=\"kb-img wp-image-6398\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/2024\u5e74\u7684\u6578\u4f4d\u5ee3\u544a\u91cd\u9ede.jpg 640w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/2024\u5e74\u7684\u6578\u4f4d\u5ee3\u544a\u91cd\u9ede-240x300.jpg 240w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6393_b3d2d8-5d > .kt-inside-inner-col,.kadence-column6393_b3d2d8-5d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_b3d2d8-5d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_b3d2d8-5d > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_b3d2d8-5d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_b3d2d8-5d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_b3d2d8-5d{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_b3d2d8-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_b3d2d8-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_b3d2d8-5d inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6393_5baf97-d1, .wp-block-kadence-advancedheading.kt-adv-heading6393_5baf97-d1[data-kb-block=\"kb-adv-heading6393_5baf97-d1\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_5baf97-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_5baf97-d1[data-kb-block=\"kb-adv-heading6393_5baf97-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_5baf97-d1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_5baf97-d1[data-kb-block=\"kb-adv-heading6393_5baf97-d1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_5baf97-d1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_5baf97-d1\">1. <strong>The decline of third-party cookies<\/strong>: A growing focus on stable first-party data sources.<\/p>\n\n\n\n<p>2. <strong>Generative AI applications<\/strong>: Increasing efficiency and enhancing brand exposure.<\/p>\n\n\n\n<p>3. <strong>Social media dominance<\/strong>: The rapid rise of short-form video content and the reign of KOL (Key Opinion Leader) marketing.<\/p>\n\n\n\n<p>4. A stronger emphasis on personalized marketing by brands<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_d7d942-c6, .wp-block-kadence-advancedheading.kt-adv-heading6393_d7d942-c6[data-kb-block=\"kb-adv-heading6393_d7d942-c6\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_d7d942-c6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_d7d942-c6[data-kb-block=\"kb-adv-heading6393_d7d942-c6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_d7d942-c6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_d7d942-c6[data-kb-block=\"kb-adv-heading6393_d7d942-c6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_d7d942-c6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_d7d942-c6\">In 2024, driven by the widespread adoption of the internet and mobile devices, the rapid growth of social media platforms, and the ongoing expansion of e-commerce, global digital advertising spending is projected to reach approximately <strong>$670 billion<\/strong>\u2014potentially surpassing $1 trillion. This marks a growth of over <strong>11.9% compound annual growth rate (CAGR)<\/strong> from $600 billion in 2023, with digital advertising accounting for about <strong>70% of total ad spend<\/strong>. Notably, the regions with the fastest growth rates in ad spending are <strong>the Middle East<\/strong> and <strong>South Asia (India)<\/strong>, reflecting a significant rise in the importance of digital advertising in these emerging markets.<\/p>\n\n\n\n<p>[Reference: <a href=\"https:\/\/www.gii.tw\/report\/tbrc1414163-digital-ad-spending-global-market-report.html\" target=\"_blank\" rel=\"noopener\">Global Information &#8211; Digital Ad Spending Global Market Report 2024<\/a>]<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_b28aca-08, .wp-block-kadence-advancedheading.kt-adv-heading6393_b28aca-08[data-kb-block=\"kb-adv-heading6393_b28aca-08\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_b28aca-08 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_b28aca-08[data-kb-block=\"kb-adv-heading6393_b28aca-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_b28aca-08 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_b28aca-08[data-kb-block=\"kb-adv-heading6393_b28aca-08\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6393_b28aca-08 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_b28aca-08\"><strong>2. Looking Ahead: Will 2025 Continue 2024\u2019s Trends or Bring New Challenges?<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id6393_2873f3-8f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6393_2873f3-8f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6393_2873f3-8f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6393_2873f3-8f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6393_2873f3-8f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6393_2873f3-8f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6393_2873f3-8f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6393_35fdd9-ab > .kt-inside-inner-col,.kadence-column6393_35fdd9-ab > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_35fdd9-ab > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_35fdd9-ab > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_35fdd9-ab > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_35fdd9-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_35fdd9-ab{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_35fdd9-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_35fdd9-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_35fdd9-ab inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6393_685dce-31, .wp-block-kadence-advancedheading.kt-adv-heading6393_685dce-31[data-kb-block=\"kb-adv-heading6393_685dce-31\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_685dce-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_685dce-31[data-kb-block=\"kb-adv-heading6393_685dce-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_685dce-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_685dce-31[data-kb-block=\"kb-adv-heading6393_685dce-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6393_685dce-31 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_685dce-31\"><strong>(1) Widespread AI Integration in Advertising<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_dc484c-cc, .wp-block-kadence-advancedheading.kt-adv-heading6393_dc484c-cc[data-kb-block=\"kb-adv-heading6393_dc484c-cc\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_dc484c-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_dc484c-cc[data-kb-block=\"kb-adv-heading6393_dc484c-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_dc484c-cc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_dc484c-cc[data-kb-block=\"kb-adv-heading6393_dc484c-cc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_dc484c-cc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_dc484c-cc\"><strong>Generative AI<\/strong>, which has quickly entered industries and individuals\u2019 lives, is transforming traditional approaches to ad creation and placement and ushering in a new era of efficient and personalized marketing.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column6393_ac07e4-b1 > .kt-inside-inner-col,.kadence-column6393_ac07e4-b1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_ac07e4-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_ac07e4-b1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_ac07e4-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_ac07e4-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_ac07e4-b1{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_ac07e4-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_ac07e4-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_ac07e4-b1 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6393_48ae0f-04 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6393_48ae0f-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6393_48ae0f-04 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:25px;grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6393_48ae0f-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6393_48ae0f-04 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6393_48ae0f-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6393_48ae0f-04 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6393_8ce4d4-c3 > .kt-inside-inner-col,.kadence-column6393_8ce4d4-c3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_8ce4d4-c3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_8ce4d4-c3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_8ce4d4-c3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_8ce4d4-c3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_8ce4d4-c3{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_8ce4d4-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_8ce4d4-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_8ce4d4-c3 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image6393_b712a9-32 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6393_b712a9-32\"><img decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/AI\u65bc\u5ee3\u544a\u7684\u61c9\u7528.jpg\" alt=\"AI\u5ee3\u544a\u7684\u61c9\u7528 Widespread AI Integration in Advertising\" class=\"kb-img wp-image-6459\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/AI\u65bc\u5ee3\u544a\u7684\u61c9\u7528.jpg 640w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/AI\u65bc\u5ee3\u544a\u7684\u61c9\u7528-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6393_406d20-b9 > .kt-inside-inner-col,.kadence-column6393_406d20-b9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_406d20-b9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_406d20-b9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_406d20-b9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_406d20-b9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_406d20-b9{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_406d20-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_406d20-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_406d20-b9 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6393_a73c86-50, .wp-block-kadence-advancedheading.kt-adv-heading6393_a73c86-50[data-kb-block=\"kb-adv-heading6393_a73c86-50\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_a73c86-50 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_a73c86-50[data-kb-block=\"kb-adv-heading6393_a73c86-50\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_a73c86-50 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_a73c86-50[data-kb-block=\"kb-adv-heading6393_a73c86-50\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6393_a73c86-50 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_a73c86-50\"><strong>Boosting Ad Creation Speed<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_d6a73a-3d, .wp-block-kadence-advancedheading.kt-adv-heading6393_d6a73a-3d[data-kb-block=\"kb-adv-heading6393_d6a73a-3d\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_d6a73a-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_d6a73a-3d[data-kb-block=\"kb-adv-heading6393_d6a73a-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_d6a73a-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_d6a73a-3d[data-kb-block=\"kb-adv-heading6393_d6a73a-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_d6a73a-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_d6a73a-3d\">Generative AI enables the rapid production of ad assets and copy, reducing the heavy time and labor costs traditionally associated with creative processes. While challenges remain\u2014such as ensuring accurate prompts and aligning AI-generated visuals or videos with product expectations\u2014the undeniable advantage lies in the substantial time savings on creative ideation.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_acb632-ff, .wp-block-kadence-advancedheading.kt-adv-heading6393_acb632-ff[data-kb-block=\"kb-adv-heading6393_acb632-ff\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_acb632-ff mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_acb632-ff[data-kb-block=\"kb-adv-heading6393_acb632-ff\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_acb632-ff img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_acb632-ff[data-kb-block=\"kb-adv-heading6393_acb632-ff\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6393_acb632-ff wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_acb632-ff\"><strong>The Rise of Personalized Marketing Content<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_1c56d4-1c, .wp-block-kadence-advancedheading.kt-adv-heading6393_1c56d4-1c[data-kb-block=\"kb-adv-heading6393_1c56d4-1c\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_1c56d4-1c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_1c56d4-1c[data-kb-block=\"kb-adv-heading6393_1c56d4-1c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_1c56d4-1c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_1c56d4-1c[data-kb-block=\"kb-adv-heading6393_1c56d4-1c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_1c56d4-1c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_1c56d4-1c\">AI-powered user behavior analysis enables tailored advertising. By examining users\u2019 interests, purchasing behavior, browsing history, and search habits, AI delivers personalized product recommendations and ad content, enhancing consumer interaction and engagement.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_bc0eab-23, .wp-block-kadence-advancedheading.kt-adv-heading6393_bc0eab-23[data-kb-block=\"kb-adv-heading6393_bc0eab-23\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_bc0eab-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_bc0eab-23[data-kb-block=\"kb-adv-heading6393_bc0eab-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_bc0eab-23 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_bc0eab-23[data-kb-block=\"kb-adv-heading6393_bc0eab-23\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6393_bc0eab-23 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_bc0eab-23\"><strong>Data Analytics and Click Prediction<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_7098ac-33, .wp-block-kadence-advancedheading.kt-adv-heading6393_7098ac-33[data-kb-block=\"kb-adv-heading6393_7098ac-33\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_7098ac-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_7098ac-33[data-kb-block=\"kb-adv-heading6393_7098ac-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_7098ac-33 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_7098ac-33[data-kb-block=\"kb-adv-heading6393_7098ac-33\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_7098ac-33 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_7098ac-33\">AI facilitates real-time tracking and interpretation of audience reactions. AI can accurately predict ad click-through rates by analyzing massive datasets, enabling more data-driven and strategic ad placement. This results in faster production of in-depth insights and actionable reports.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6393_0f482e-ac > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6393_0f482e-ac > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6393_0f482e-ac > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6393_0f482e-ac > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6393_0f482e-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6393_0f482e-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6393_0f482e-ac alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6393_f8abf2-cb > .kt-inside-inner-col,.kadence-column6393_f8abf2-cb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_f8abf2-cb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_f8abf2-cb > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_f8abf2-cb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_f8abf2-cb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_f8abf2-cb{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_f8abf2-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_f8abf2-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_f8abf2-cb inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6393_fb8f0f-5b, .wp-block-kadence-advancedheading.kt-adv-heading6393_fb8f0f-5b[data-kb-block=\"kb-adv-heading6393_fb8f0f-5b\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_fb8f0f-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_fb8f0f-5b[data-kb-block=\"kb-adv-heading6393_fb8f0f-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_fb8f0f-5b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_fb8f0f-5b[data-kb-block=\"kb-adv-heading6393_fb8f0f-5b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6393_fb8f0f-5b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_fb8f0f-5b\"><strong>(2) Retail Media Advertising Gains Traction<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_98b9bf-a6, .wp-block-kadence-advancedheading.kt-adv-heading6393_98b9bf-a6[data-kb-block=\"kb-adv-heading6393_98b9bf-a6\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_98b9bf-a6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_98b9bf-a6[data-kb-block=\"kb-adv-heading6393_98b9bf-a6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_98b9bf-a6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_98b9bf-a6[data-kb-block=\"kb-adv-heading6393_98b9bf-a6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_98b9bf-a6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_98b9bf-a6\">In recent years, the emerging digital advertising model known as <strong>Retail Media Networks (RMN)<\/strong> has gained significant attention. In essence, RMNs leverage consumer data to offer advertising services within retail platforms. These platforms include official apps, websites, social media accounts, streaming services, digital out-of-home (DOOH) displays, and in-store signage, covering both online and offline spaces.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column6393_21472f-92 > .kt-inside-inner-col,.kadence-column6393_21472f-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_21472f-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_21472f-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_21472f-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_21472f-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_21472f-92{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_21472f-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_21472f-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_21472f-92 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6393_a557ff-93 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6393_a557ff-93 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6393_a557ff-93 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:25px;grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6393_a557ff-93 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6393_a557ff-93 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6393_a557ff-93 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6393_a557ff-93 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6393_f23d26-70 > .kt-inside-inner-col,.kadence-column6393_f23d26-70 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_f23d26-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_f23d26-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_f23d26-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_f23d26-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_f23d26-70{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_f23d26-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_f23d26-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_f23d26-70 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image6393_8e2e81-da.kb-image-is-ratio-size, .kb-image6393_8e2e81-da .kb-image-is-ratio-size{max-width:266px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image6393_8e2e81-da.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image6393_8e2e81-da .kb-image-is-ratio-size{align-self:unset;}.kb-image6393_8e2e81-da{max-width:266px;}.image-is-svg.kb-image6393_8e2e81-da{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image6393_8e2e81-da img{width:100%;}.kb-image6393_8e2e81-da .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6393_8e2e81-da\"><img decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a.jpg\" alt=\"\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a Retail Media Advertising Gains Traction\" class=\"kb-img wp-image-6453\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a.jpg 640w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6393_c0d588-b2 > .kt-inside-inner-col,.kadence-column6393_c0d588-b2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_c0d588-b2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_c0d588-b2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_c0d588-b2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_c0d588-b2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_c0d588-b2{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_c0d588-b2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_c0d588-b2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_c0d588-b2 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6393_a5e0e2-ab, .wp-block-kadence-advancedheading.kt-adv-heading6393_a5e0e2-ab[data-kb-block=\"kb-adv-heading6393_a5e0e2-ab\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_a5e0e2-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_a5e0e2-ab[data-kb-block=\"kb-adv-heading6393_a5e0e2-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_a5e0e2-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_a5e0e2-ab[data-kb-block=\"kb-adv-heading6393_a5e0e2-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_a5e0e2-ab wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_a5e0e2-ab\">As third-party cookies wane, retailers\u2019 first-party data\u2014such as membership and sales information\u2014has become a valuable asset for precise targeting. This data enables a more accurate depiction of audience profiles, enhancing ad targeting efforts.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_8d90b0-3a, .wp-block-kadence-advancedheading.kt-adv-heading6393_8d90b0-3a[data-kb-block=\"kb-adv-heading6393_8d90b0-3a\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_8d90b0-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_8d90b0-3a[data-kb-block=\"kb-adv-heading6393_8d90b0-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_8d90b0-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_8d90b0-3a[data-kb-block=\"kb-adv-heading6393_8d90b0-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_8d90b0-3a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_8d90b0-3a\">From a marketing funnel perspective, retail media ads not only strengthen audience impressions of products but also capitalize on the shopping-oriented nature of retail platforms. The synergy between ads and product browsing significantly boosts the chances of conversion during the purchase phase. For marketers, tools like conversion attribution analysis, online and offline data tracking, ad placement during the shopping journey, and ad design provide deeper insights into consumer behavior.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6393_59faaf-0d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6393_59faaf-0d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6393_59faaf-0d ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6393_59faaf-0d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:15px;}.kt-svg-icon-list-items6393_59faaf-0d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items6393_59faaf-0d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:18px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6393_59faaf-0d kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6393_631e3e-1f .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-6393_631e3e-1f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6393_631e3e-1f kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Leveraging precise first-party data<\/strong>: Membership and sales data enhance targeting accuracy.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6393_841f95-e5 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-6393_841f95-e5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6393_841f95-e5 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Driving purchase conversions<\/strong>: Ads delivered during the shopping phase increase the likelihood of conversion.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6393_2164cf-29 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-6393_2164cf-29 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6393_2164cf-29 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Understanding consumer behavior<\/strong>: Retail media combines product ad exposure with insights into consumer preferences and product interests.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6393_63e01a-73 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6393_63e01a-73 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6393_63e01a-73 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6393_63e01a-73 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6393_63e01a-73 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6393_63e01a-73 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6393_63e01a-73 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6393_793a2b-e0 > .kt-inside-inner-col,.kadence-column6393_793a2b-e0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_793a2b-e0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_793a2b-e0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_793a2b-e0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_793a2b-e0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_793a2b-e0{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_793a2b-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_793a2b-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_793a2b-e0 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6393_7de109-a1, .wp-block-kadence-advancedheading.kt-adv-heading6393_7de109-a1[data-kb-block=\"kb-adv-heading6393_7de109-a1\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_7de109-a1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_7de109-a1[data-kb-block=\"kb-adv-heading6393_7de109-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_7de109-a1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_7de109-a1[data-kb-block=\"kb-adv-heading6393_7de109-a1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6393_7de109-a1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_7de109-a1\"><strong>(3) The Influence of Social Platforms and the Power of Short Videos Continue to Expand<\/strong><\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column6393_481047-43 > .kt-inside-inner-col,.kadence-column6393_481047-43 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_481047-43 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_481047-43 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_481047-43 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_481047-43 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_481047-43{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_481047-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_481047-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_481047-43 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6393_ac96b9-61 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6393_ac96b9-61 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6393_ac96b9-61 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6393_ac96b9-61 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6393_ac96b9-61 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6393_ac96b9-61 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6393_ac96b9-61 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6393_4f8679-8a > .kt-inside-inner-col,.kadence-column6393_4f8679-8a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_4f8679-8a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_4f8679-8a > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_4f8679-8a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_4f8679-8a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_4f8679-8a{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_4f8679-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_4f8679-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_4f8679-8a inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image6393_c75dc0-4f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6393_c75dc0-4f size-full\"><img decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/\u793e\u7fa4\u77ed\u5f71\u97f3.jpg\" alt=\"\u793e\u7fa4\u77ed\u5f71\u97f3 The Influence of Social Platforms and the Power of Short Videos Continue to Expand\" class=\"kb-img wp-image-6454\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/\u793e\u7fa4\u77ed\u5f71\u97f3.jpg 640w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/\u793e\u7fa4\u77ed\u5f71\u97f3-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6393_30e3bb-29 > .kt-inside-inner-col,.kadence-column6393_30e3bb-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_30e3bb-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_30e3bb-29 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_30e3bb-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_30e3bb-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_30e3bb-29{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_30e3bb-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_30e3bb-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_30e3bb-29 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6393_376f56-7b, .wp-block-kadence-advancedheading.kt-adv-heading6393_376f56-7b[data-kb-block=\"kb-adv-heading6393_376f56-7b\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_376f56-7b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_376f56-7b[data-kb-block=\"kb-adv-heading6393_376f56-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_376f56-7b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_376f56-7b[data-kb-block=\"kb-adv-heading6393_376f56-7b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6393_376f56-7b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_376f56-7b\"><strong>Using Social Media as a Search Tool<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_dc619d-f0, .wp-block-kadence-advancedheading.kt-adv-heading6393_dc619d-f0[data-kb-block=\"kb-adv-heading6393_dc619d-f0\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_dc619d-f0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_dc619d-f0[data-kb-block=\"kb-adv-heading6393_dc619d-f0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_dc619d-f0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_dc619d-f0[data-kb-block=\"kb-adv-heading6393_dc619d-f0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_dc619d-f0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_dc619d-f0\">For Gen Z users, social platforms have become a go-to source for finding new information. By utilizing hashtags, recent posts, or short videos, they efficiently locate the content they need.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_9556c6-a3, .wp-block-kadence-advancedheading.kt-adv-heading6393_9556c6-a3[data-kb-block=\"kb-adv-heading6393_9556c6-a3\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_9556c6-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_9556c6-a3[data-kb-block=\"kb-adv-heading6393_9556c6-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_9556c6-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_9556c6-a3[data-kb-block=\"kb-adv-heading6393_9556c6-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6393_9556c6-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_9556c6-a3\"><strong>The Rise of Social Commerce<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_0a0c61-62, .wp-block-kadence-advancedheading.kt-adv-heading6393_0a0c61-62[data-kb-block=\"kb-adv-heading6393_0a0c61-62\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_0a0c61-62 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_0a0c61-62[data-kb-block=\"kb-adv-heading6393_0a0c61-62\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_0a0c61-62 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_0a0c61-62[data-kb-block=\"kb-adv-heading6393_0a0c61-62\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_0a0c61-62 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_0a0c61-62\">Social commerce refers to the ability to sell and complete shopping processes directly within social platforms. Users can purchase recommended products in real time while browsing social media or watching live streams, significantly enhancing the shopping experience.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_451d08-69, .wp-block-kadence-advancedheading.kt-adv-heading6393_451d08-69[data-kb-block=\"kb-adv-heading6393_451d08-69\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_451d08-69 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_451d08-69[data-kb-block=\"kb-adv-heading6393_451d08-69\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_451d08-69 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_451d08-69[data-kb-block=\"kb-adv-heading6393_451d08-69\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6393_451d08-69 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_451d08-69\"><strong>Short-Form Video Marketing<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_9f4e6c-6b, .wp-block-kadence-advancedheading.kt-adv-heading6393_9f4e6c-6b[data-kb-block=\"kb-adv-heading6393_9f4e6c-6b\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_9f4e6c-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_9f4e6c-6b[data-kb-block=\"kb-adv-heading6393_9f4e6c-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_9f4e6c-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_9f4e6c-6b[data-kb-block=\"kb-adv-heading6393_9f4e6c-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_9f4e6c-6b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_9f4e6c-6b\">With modern attention spans decreasing, advertisers are increasingly leveraging short videos to capture users\u2019 attention. The challenge lies in creating compelling and resonant content within a short timeframe to ensure the brand and product remain memorable to users.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6393_434a9c-5e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6393_434a9c-5e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6393_434a9c-5e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6393_434a9c-5e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6393_434a9c-5e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6393_434a9c-5e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6393_434a9c-5e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6393_6f515e-9b > .kt-inside-inner-col,.kadence-column6393_6f515e-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_6f515e-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_6f515e-9b > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_6f515e-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_6f515e-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_6f515e-9b{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_6f515e-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_6f515e-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_6f515e-9b inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6393_1c2bb7-4f, .wp-block-kadence-advancedheading.kt-adv-heading6393_1c2bb7-4f[data-kb-block=\"kb-adv-heading6393_1c2bb7-4f\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_1c2bb7-4f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_1c2bb7-4f[data-kb-block=\"kb-adv-heading6393_1c2bb7-4f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_1c2bb7-4f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_1c2bb7-4f[data-kb-block=\"kb-adv-heading6393_1c2bb7-4f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6393_1c2bb7-4f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_1c2bb7-4f\"><strong>(4) The Growing Adoption of Programmatic Buying<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_c9a203-cf, .wp-block-kadence-advancedheading.kt-adv-heading6393_c9a203-cf[data-kb-block=\"kb-adv-heading6393_c9a203-cf\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_c9a203-cf mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_c9a203-cf[data-kb-block=\"kb-adv-heading6393_c9a203-cf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_c9a203-cf img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_c9a203-cf[data-kb-block=\"kb-adv-heading6393_c9a203-cf\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_c9a203-cf wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_c9a203-cf\"><strong>Programmatic buying<\/strong>, powered by AI and automation, uses real-time bidding (RTB) or predefined criteria to complete ad transactions efficiently. This approach allows advertisers to deliver the most relevant content to the right audience at the right time, improving both efficiency and precision.<br>According to Dentsu Group\u2019s forecast, global programmatic ad spending in 2025 is expected to reach <strong>$817.7 billion<\/strong>, reflecting an <strong>11.1% growth<\/strong>. Programmatic advertising will account for over <strong>70% of total digital ad spending<\/strong>, highlighting the industry&#8217;s shift toward automation and data-driven strategies.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_3ce586-34, .wp-block-kadence-advancedheading.kt-adv-heading6393_3ce586-34[data-kb-block=\"kb-adv-heading6393_3ce586-34\"]{font-size:14px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_3ce586-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_3ce586-34[data-kb-block=\"kb-adv-heading6393_3ce586-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_3ce586-34 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_3ce586-34[data-kb-block=\"kb-adv-heading6393_3ce586-34\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_3ce586-34 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_3ce586-34\">[Reference:<a href=\"https:\/\/www.dentsu.com\/news-releases\/global-ad-spend-forecasts-2025\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.dentsu.com\/news-releases\/global-ad-spend-forecasts-2025\" rel=\"noreferrer noopener\"> Global Ad Spend Forecasts 2025: 5.9% Growth Predicted as Algorithmic Strategies Reshape Media Investments<\/a>]<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column6393_0a2d21-cb > .kt-inside-inner-col,.kadence-column6393_0a2d21-cb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_0a2d21-cb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_0a2d21-cb > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_0a2d21-cb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_0a2d21-cb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_0a2d21-cb{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_0a2d21-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_0a2d21-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_0a2d21-cb inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6393_454941-31 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6393_454941-31 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6393_454941-31 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6393_454941-31 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6393_454941-31 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6393_454941-31 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6393_454941-31 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6393_4900f9-ba > .kt-inside-inner-col,.kadence-column6393_4900f9-ba > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_4900f9-ba > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_4900f9-ba > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_4900f9-ba > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_4900f9-ba > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_4900f9-ba{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_4900f9-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_4900f9-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_4900f9-ba inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image6393_ea31f0-e3 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6393_ea31f0-e3 size-full\"><img decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u7684\u666e\u53ca.jpg\" alt=\"\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u7684\u666e\u53ca The Growing Adoption of Programmatic Buying\" class=\"kb-img wp-image-6455\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u7684\u666e\u53ca.jpg 640w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/12\/\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u7684\u666e\u53ca-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6393_b85f14-41 > .kt-inside-inner-col,.kadence-column6393_b85f14-41 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6393_b85f14-41 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6393_b85f14-41 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6393_b85f14-41 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6393_b85f14-41 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6393_b85f14-41{position:relative;}@media all and (max-width: 1024px){.kadence-column6393_b85f14-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6393_b85f14-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6393_b85f14-41 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6393_6dc446-2b, .wp-block-kadence-advancedheading.kt-adv-heading6393_6dc446-2b[data-kb-block=\"kb-adv-heading6393_6dc446-2b\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_6dc446-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_6dc446-2b[data-kb-block=\"kb-adv-heading6393_6dc446-2b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_6dc446-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_6dc446-2b[data-kb-block=\"kb-adv-heading6393_6dc446-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6393_6dc446-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_6dc446-2b\"><strong>Precise Audience Targeting<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_d394ce-90, .wp-block-kadence-advancedheading.kt-adv-heading6393_d394ce-90[data-kb-block=\"kb-adv-heading6393_d394ce-90\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_d394ce-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_d394ce-90[data-kb-block=\"kb-adv-heading6393_d394ce-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_d394ce-90 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_d394ce-90[data-kb-block=\"kb-adv-heading6393_d394ce-90\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_d394ce-90 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_d394ce-90\">Leverages user behavior and preferences for personalized ad delivery, boosting engagement and conversion rates.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_13b2d3-5d, .wp-block-kadence-advancedheading.kt-adv-heading6393_13b2d3-5d[data-kb-block=\"kb-adv-heading6393_13b2d3-5d\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_13b2d3-5d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_13b2d3-5d[data-kb-block=\"kb-adv-heading6393_13b2d3-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_13b2d3-5d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_13b2d3-5d[data-kb-block=\"kb-adv-heading6393_13b2d3-5d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6393_13b2d3-5d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_13b2d3-5d\"><strong>Cost-Effectiveness:<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_1fc488-91, .wp-block-kadence-advancedheading.kt-adv-heading6393_1fc488-91[data-kb-block=\"kb-adv-heading6393_1fc488-91\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_1fc488-91 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_1fc488-91[data-kb-block=\"kb-adv-heading6393_1fc488-91\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_1fc488-91 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_1fc488-91[data-kb-block=\"kb-adv-heading6393_1fc488-91\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_1fc488-91 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_1fc488-91\">Reduces labor and time costs through automation, ensuring advertisers pay only for genuine audience exposure and maximizing ROI.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_eee14b-f1, .wp-block-kadence-advancedheading.kt-adv-heading6393_eee14b-f1[data-kb-block=\"kb-adv-heading6393_eee14b-f1\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_eee14b-f1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_eee14b-f1[data-kb-block=\"kb-adv-heading6393_eee14b-f1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_eee14b-f1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_eee14b-f1[data-kb-block=\"kb-adv-heading6393_eee14b-f1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6393_eee14b-f1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_eee14b-f1\"><strong>Real-Time Data Analytics and Optimization<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_e3a5f9-5e, .wp-block-kadence-advancedheading.kt-adv-heading6393_e3a5f9-5e[data-kb-block=\"kb-adv-heading6393_e3a5f9-5e\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_e3a5f9-5e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_e3a5f9-5e[data-kb-block=\"kb-adv-heading6393_e3a5f9-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_e3a5f9-5e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_e3a5f9-5e[data-kb-block=\"kb-adv-heading6393_e3a5f9-5e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_e3a5f9-5e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_e3a5f9-5e\">Allows advertisers to track performance, adjust audience targeting, or modify bids instantly for optimal results.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_00490c-f0, .wp-block-kadence-advancedheading.kt-adv-heading6393_00490c-f0[data-kb-block=\"kb-adv-heading6393_00490c-f0\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_00490c-f0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_00490c-f0[data-kb-block=\"kb-adv-heading6393_00490c-f0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_00490c-f0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_00490c-f0[data-kb-block=\"kb-adv-heading6393_00490c-f0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6393_00490c-f0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_00490c-f0\"><strong>Cross-Platform Integration<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_3e6d6f-25, .wp-block-kadence-advancedheading.kt-adv-heading6393_3e6d6f-25[data-kb-block=\"kb-adv-heading6393_3e6d6f-25\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_3e6d6f-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_3e6d6f-25[data-kb-block=\"kb-adv-heading6393_3e6d6f-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_3e6d6f-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_3e6d6f-25[data-kb-block=\"kb-adv-heading6393_3e6d6f-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_3e6d6f-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_3e6d6f-25\">Supports seamless ad delivery across multiple media channels and devices, covering every stage of the consumer\u2019s digital journey.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6393_1a18a2-de, .wp-block-kadence-advancedheading.kt-adv-heading6393_1a18a2-de[data-kb-block=\"kb-adv-heading6393_1a18a2-de\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6393_1a18a2-de mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6393_1a18a2-de[data-kb-block=\"kb-adv-heading6393_1a18a2-de\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6393_1a18a2-de img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6393_1a18a2-de[data-kb-block=\"kb-adv-heading6393_1a18a2-de\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6393_1a18a2-de wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6393_1a18a2-de\">For instance, <strong><a href=\"https:\/\/mi.ghtinc.com\/language\/en\/groundhog-mi-ai-advertising\">AI Advertising (MI-DSP\u2122)<\/a><\/strong>, an AI-driven real-time bidding platform from Groundhog Technologies, provides a robust programmatic buying solution built on RTB technology. Contact us using the form below to stay ahead with the latest ad strategies and maximize your brand\u2019s visibility!<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6393_ae87fe-17 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6393_ae87fe-17 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6393_ae87fe-17\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-5559 forminator-design--flat  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-5559\" data-uid=\"6a126aef8941c\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-5559\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-5559 forminator-design--flat  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"5559\"\n\t\t\t\t data-color-option=\"default\" data-design=\"flat\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6a126aef8941c\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_6a126aef8941c\" id=\"forminator-field-name-1_6a126aef8941c-label\" class=\"forminator-label\">Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"E.g. John\" id=\"forminator-field-name-1_6a126aef8941c\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6a126aef8941c\" id=\"forminator-field-email-1_6a126aef8941c-label\" class=\"forminator-label\">Email Address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"E.g. john@company.com\" id=\"forminator-field-email-1_6a126aef8941c\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-1_6a126aef8941c\" id=\"forminator-field-textarea-1_6a126aef8941c-label\" class=\"forminator-label\">Message <span class=\"forminator-required\">*<\/span><\/label><textarea name=\"textarea-1\" placeholder=\"Enter your message...\" id=\"forminator-field-textarea-1_6a126aef8941c\" class=\"forminator-textarea\" rows=\"6\" style=\"--forminator-textarea-min-height:140px;\" maxlength=\"180\" ><\/textarea><span id=\"forminator-field-textarea-1_6a126aef8941c-description\" class=\"forminator-description\"><span data-limit=\"180\" data-type=\"characters\" data-editor=\"\">0 \/ 180<\/span><\/span><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"captcha-1\" class=\"forminator-field-captcha forminator-col forminator-col-12 \"><div class=\"forminator-captcha-left forminator-g-recaptcha recaptcha-invisible\" data-theme=\"light\" data-badge=\"inline\" data-sitekey=\"6Lf7KRAqAAAAAKhC8VlCz994XAren16NA6VrwqgP\" data-size=\"invisible\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Send Message<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"78f6a4b5a4\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en-us\/wp-json\/wp\/v2\/posts\/6393\" \/><input type=\"hidden\" name=\"form_id\" value=\"5559\"><input type=\"hidden\" name=\"page_id\" value=\"6393\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/mi.ghtinc.com\/en-us\/market-insights\/digital-ad-trends-2025.html\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As 2024 comes to a close, 2025 is just around the corner. What changes can we expect in the digital advertising landscape? Here\u2019s a summary of the key Ad trends! 1. Before we dive in: A Recap of Digital Advertising Highlights in 2024 1. The decline of third-party cookies: A growing focus on stable first-party&hellip;&nbsp;<a href=\"https:\/\/mi.ghtinc.com\/en-us\/market-insights\/digital-ad-trends-2025.html\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Global Digital Advertising Trends in 2025<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":8909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[217],"tags":[],"class_list":["post-6393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insights"],"_links":{"self":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/6393"}],"collection":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/comments?post=6393"}],"version-history":[{"count":5,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/6393\/revisions"}],"predecessor-version":[{"id":6460,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/6393\/revisions\/6460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/media\/8909"}],"wp:attachment":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/media?parent=6393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/categories?post=6393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/tags?post=6393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}