{"id":633,"date":"2022-06-14T16:26:56","date_gmt":"2022-06-14T08:26:56","guid":{"rendered":"http:\/\/192.168.50.29\/?p=633"},"modified":"2026-02-11T12:08:02","modified_gmt":"2026-02-11T04:08:02","slug":"case-study","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/en-us\/industry-case-studies\/case-study.html","title":{"rendered":"Build Awareness and Generate Buzz of The New Compact SUV with Our DSP"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:60% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2022\/06\/Newtrax-1024x420.jpg\" alt=\"Build Awareness and Generate Buzz of The New Compact SUV with Our DSP\" class=\"wp-image-2158 size-full\" title=\"\"><\/figure><div class=\"wp-block-media-text__content\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_95f2c9-f6, .wp-block-kadence-advancedheading.kt-adv-heading_95f2c9-f6[data-kb-block=\"kb-adv-heading_95f2c9-f6\"]{font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_95f2c9-f6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_95f2c9-f6[data-kb-block=\"kb-adv-heading_95f2c9-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_95f2c9-f6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_95f2c9-f6[data-kb-block=\"kb-adv-heading_95f2c9-f6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_95f2c9-f6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_95f2c9-f6\">The NEW TRAX<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_3435e3-25, .wp-block-kadence-advancedheading.kt-adv-heading_3435e3-25[data-kb-block=\"kb-adv-heading_3435e3-25\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_3435e3-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_3435e3-25[data-kb-block=\"kb-adv-heading_3435e3-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_3435e3-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_3435e3-25[data-kb-block=\"kb-adv-heading_3435e3-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_3435e3-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_3435e3-25\">Solution: AI advertising (MI-DSP)<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_406d1e-df, .wp-block-kadence-advancedheading.kt-adv-heading_406d1e-df[data-kb-block=\"kb-adv-heading_406d1e-df\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_406d1e-df mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_406d1e-df[data-kb-block=\"kb-adv-heading_406d1e-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_406d1e-df img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_406d1e-df[data-kb-block=\"kb-adv-heading_406d1e-df\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading_406d1e-df wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_406d1e-df\"><strong>Objective: Brand Awareness<\/strong><\/h6>\n<\/div><\/div>\n\n\n\n<p><a href=\"javascript:void(0)\"><\/a><\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f9ea57-74, .wp-block-kadence-advancedheading.kt-adv-heading_f9ea57-74[data-kb-block=\"kb-adv-heading_f9ea57-74\"]{text-align:center;font-size:36px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f9ea57-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_f9ea57-74[data-kb-block=\"kb-adv-heading_f9ea57-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_f9ea57-74 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_f9ea57-74[data-kb-block=\"kb-adv-heading_f9ea57-74\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading_f9ea57-74 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_f9ea57-74\">Awareness of Automobile<\/h1>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_0c7311-1a, .wp-block-kadence-advancedheading.kt-adv-heading_0c7311-1a[data-kb-block=\"kb-adv-heading_0c7311-1a\"]{font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0c7311-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_0c7311-1a[data-kb-block=\"kb-adv-heading_0c7311-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_0c7311-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_0c7311-1a[data-kb-block=\"kb-adv-heading_0c7311-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_0c7311-1a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_0c7311-1a\">Overview<\/h4>\n\n\n\n<p>Our customer wants to encourage consumers to reserve a car test drive, and the great volume of the audience list successfully increases the awareness of automobile lovers.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_0bac00-8f, .wp-block-kadence-advancedheading.kt-adv-heading_0bac00-8f[data-kb-block=\"kb-adv-heading_0bac00-8f\"]{font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0bac00-8f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_0bac00-8f[data-kb-block=\"kb-adv-heading_0bac00-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_0bac00-8f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_0bac00-8f[data-kb-block=\"kb-adv-heading_0bac00-8f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_0bac00-8f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_0bac00-8f\"><strong>Goal and Strategy<\/strong><\/h4>\n\n\n\n<p>The target audience is the ones who are affluent and also automobile lovers.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_9ac24e-8f, .wp-block-kadence-advancedheading.kt-adv-heading_9ac24e-8f[data-kb-block=\"kb-adv-heading_9ac24e-8f\"]{font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_9ac24e-8f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_9ac24e-8f[data-kb-block=\"kb-adv-heading_9ac24e-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_9ac24e-8f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_9ac24e-8f[data-kb-block=\"kb-adv-heading_9ac24e-8f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_9ac24e-8f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_9ac24e-8f\"><strong>Tools and Methodology<\/strong><\/h4>\n\n\n\n<p>Learn more about <a href=\"https:\/\/mi.ghtinc.com\/ai-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">AI Advertising Solution<\/a> (MI-DSP)<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_0a2b43-5c, .wp-block-kadence-advancedheading.kt-adv-heading_0a2b43-5c[data-kb-block=\"kb-adv-heading_0a2b43-5c\"]{font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0a2b43-5c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_0a2b43-5c[data-kb-block=\"kb-adv-heading_0a2b43-5c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_0a2b43-5c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_0a2b43-5c[data-kb-block=\"kb-adv-heading_0a2b43-5c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_0a2b43-5c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_0a2b43-5c\"><strong>Results<\/strong><\/h4>\n\n\n\n<p>For just a one-week period campaign could be targeted at precisely chosen audience groups. All data were collected on which we provide the most&nbsp;<strong>customized persona<\/strong>&nbsp;for the market.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_3ae65e-69, .wp-block-kadence-advancedheading.kt-adv-heading_3ae65e-69[data-kb-block=\"kb-adv-heading_3ae65e-69\"]{text-align:right;font-size:30px;font-style:normal;color:#3660cb;}.wp-block-kadence-advancedheading.kt-adv-heading_3ae65e-69 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_3ae65e-69[data-kb-block=\"kb-adv-heading_3ae65e-69\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_3ae65e-69 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_3ae65e-69[data-kb-block=\"kb-adv-heading_3ae65e-69\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_3ae65e-69 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_3ae65e-69\">30%\u2193<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_106ec3-18, .wp-block-kadence-advancedheading.kt-adv-heading_106ec3-18[data-kb-block=\"kb-adv-heading_106ec3-18\"]{text-align:left;font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_106ec3-18 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_106ec3-18[data-kb-block=\"kb-adv-heading_106ec3-18\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_106ec3-18 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_106ec3-18[data-kb-block=\"kb-adv-heading_106ec3-18\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_106ec3-18 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_106ec3-18\">CPM<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_bf0780-e2, .wp-block-kadence-advancedheading.kt-adv-heading_bf0780-e2[data-kb-block=\"kb-adv-heading_bf0780-e2\"]{text-align:right;font-size:30px;font-style:normal;color:#3660cb;}.wp-block-kadence-advancedheading.kt-adv-heading_bf0780-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_bf0780-e2[data-kb-block=\"kb-adv-heading_bf0780-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_bf0780-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_bf0780-e2[data-kb-block=\"kb-adv-heading_bf0780-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_bf0780-e2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_bf0780-e2\">40%<strong>\u2191<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_237664-d7, .wp-block-kadence-advancedheading.kt-adv-heading_237664-d7[data-kb-block=\"kb-adv-heading_237664-d7\"]{text-align:left;font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_237664-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_237664-d7[data-kb-block=\"kb-adv-heading_237664-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_237664-d7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_237664-d7[data-kb-block=\"kb-adv-heading_237664-d7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_237664-d7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_237664-d7\">CTR<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1e8e3e-8d, .wp-block-kadence-advancedheading.kt-adv-heading_1e8e3e-8d[data-kb-block=\"kb-adv-heading_1e8e3e-8d\"]{text-align:center;font-size:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1e8e3e-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_1e8e3e-8d[data-kb-block=\"kb-adv-heading_1e8e3e-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_1e8e3e-8d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_1e8e3e-8d[data-kb-block=\"kb-adv-heading_1e8e3e-8d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_1e8e3e-8d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1e8e3e-8d\">For more information, please contact us:<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-blockst-button-arrow-icon\"><a class=\"wp-block-button__link\" href=\"https:\/\/mi.ghtinc.com\/groundhog-mi-contact-us\">Trial Now<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Objective : Brand Awareness<\/p>\n","protected":false},"author":5,"featured_media":2655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[192],"tags":[29,51,49,50,43],"class_list":["post-633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-case-studies","tag-advertise","tag-automobile","tag-awareness","tag-branding","tag-campaign"],"_links":{"self":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/633"}],"collection":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/comments?post=633"}],"version-history":[{"count":2,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/633\/revisions"}],"predecessor-version":[{"id":6573,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/633\/revisions\/6573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/media\/2655"}],"wp:attachment":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/media?parent=633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/categories?post=633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/tags?post=633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}