{"id":4728,"date":"2023-08-09T14:47:02","date_gmt":"2023-08-09T06:47:02","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=4728"},"modified":"2026-05-18T11:04:04","modified_gmt":"2026-05-18T03:04:04","slug":"dominating-the-digital-advertising-ecosystem-unveiling-the-pre-landing-reign","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/industry-knowledge\/dominating-the-digital-advertising-ecosystem-unveiling-the-pre-landing-reign.html","title":{"rendered":"Dominating the Digital Advertising Ecosystem: Unveiling the Pre-Landing Reign"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-cef4d3c4-0169\" id=\"gspb_row-id-gsbp-cef4d3c4-0169\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-cbb0e411-c4d8\" id=\"gspb_col-id-gsbp-cbb0e411-c4d8\">\n<div id=\"gspb_heading-id-gsbp-10abbf2\" class=\"gspb_heading gspb_heading-id-gsbp-10abbf2 \" data-aos=\"fade-up\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\"><meta charset=\"utf-8\"><\/meta>Industry Knowledge<\/div>\n\n\n\n<h2 id=\"gspb_heading-id-gsbp-6ade63a8-54c6\" class=\"gspb_heading gspb_heading-id-gsbp-6ade63a8-54c6 \" data-aos=\"flip-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">Dominating the Digital Advertising Ecosystem: Unveiling the Pre-Landing Reign<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-250ae65a-d93e\" id=\"gspb_container-id-gsbp-250ae65a-d93e\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-in-out-quad\" data-aos-duration=\"700\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4728_216f7d-22, .wp-block-kadence-advancedheading.kt-adv-heading4728_216f7d-22[data-kb-block=\"kb-adv-heading4728_216f7d-22\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4728_216f7d-22 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_216f7d-22[data-kb-block=\"kb-adv-heading4728_216f7d-22\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_216f7d-22 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_216f7d-22[data-kb-block=\"kb-adv-heading4728_216f7d-22\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4728_216f7d-22 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading4728_216f7d-22\">Explore the evolution of media buying, tracing its path from traditional direct-sold ads to the present digital advertising landscape.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-c3ab6a3d-9725\" id=\"gspb_col-id-gsbp-c3ab6a3d-9725\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-04579b1\" id=\"gspb_image-id-gsbp-04579b1\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2023\/08\/\u843d\u5730\u524d\u7684\u6b63\u78ba\u59ff\u52e2-\u2013-\u6578\u4f4d\u5ee3\u544a\u751f\u614b\u5708\u7684\u540d\u8a5e\u89e3\u91cb\u8207\u898f\u5247-2.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"916\" height=\"551\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-b2491fc\" id=\"gspb_row-id-gsbp-b2491fc\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-0692e4d\" id=\"gspb_col-id-gsbp-0692e4d\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-348e8f5\" id=\"gspb_container-id-gsbp-348e8f5\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4728_6042f2-c0, .wp-block-kadence-advancedheading.kt-adv-heading4728_6042f2-c0[data-kb-block=\"kb-adv-heading4728_6042f2-c0\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading4728_6042f2-c0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_6042f2-c0[data-kb-block=\"kb-adv-heading4728_6042f2-c0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_6042f2-c0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_6042f2-c0[data-kb-block=\"kb-adv-heading4728_6042f2-c0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading4728_6042f2-c0 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading4728_6042f2-c0\"><strong>Programmatic Advertising Transaction Process<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4728_119adf-bf, .wp-block-kadence-advancedheading.kt-adv-heading4728_119adf-bf[data-kb-block=\"kb-adv-heading4728_119adf-bf\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading4728_119adf-bf mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_119adf-bf[data-kb-block=\"kb-adv-heading4728_119adf-bf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_119adf-bf img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_119adf-bf[data-kb-block=\"kb-adv-heading4728_119adf-bf\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4728_119adf-bf wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading4728_119adf-bf\">In our<a href=\"https:\/\/mi.ghtinc.com\/en-us\/industry-knowledge\/advertising-dsp-dmp-ssp.html\" target=\"_blank\" rel=\"noreferrer noopener\"> previous publication<\/a>, we provided an overview of the supply chain within the digital advertising ecosystem. In continuation, this article aims to deepen your understanding by presenting additional background knowledge and relevant terminology. Before delving into the specifics, we will first explore the evolution of media buying, tracing its path from traditional direct-sold ads to the present digital advertising landscape.\u00a0<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4728_e60295-5c, .wp-block-kadence-advancedheading.kt-adv-heading4728_e60295-5c[data-kb-block=\"kb-adv-heading4728_e60295-5c\"]{font-size:16px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4728_e60295-5c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_e60295-5c[data-kb-block=\"kb-adv-heading4728_e60295-5c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_e60295-5c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_e60295-5c[data-kb-block=\"kb-adv-heading4728_e60295-5c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4728_e60295-5c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4728_e60295-5c\">One of the significant advantages of programmatic advertising lies in its automated transaction process, which streamlines deal-making and facilitates performance tracking for both advertisers and publishers. Programmatic advertising is characterized by real-time bidding and dynamic eCPM (effective cost per mille), features that effectively reduce the need for manual interventions. Let us now examine the comprehensive transaction process in detail:<\/p>\n\n\n<style>.kb-image4728_e9c1f9-ce:not(.kb-image-is-ratio-size) .kb-img, .kb-image4728_e9c1f9-ce.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-image4728_e9c1f9-ce .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image4728_e9c1f9-ce\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/hackmd.io\/_uploads\/B124j1i8n.png\" alt=\"\" class=\"kb-img\" title=\"\"><\/figure><\/div>\n\n\n\n<ol style=\"font-size:16px\" class=\"wp-block-list\">\n<li>When a user browses the web, the Ad Tag, represented by JavaScript code, is activated on the Publisher&#8217;s website.<\/li>\n\n\n\n<li>This Ad Tag has the capability to access audience data from the Data Management Platform (DMP) and subsequently relay this information to the Ad Server to retrieve suitable creatives.<\/li>\n\n\n\n<li style=\"font-size:16px\">Following the process, the creative content is rendered and displayed on the website for the user to view.&nbsp;<\/li>\n\n\n\n<li>Meanwhile, beacons, which are performance-measuring tools, are transmitted to their respective ad networks.<\/li>\n\n\n\n<li>Subsequently, the Supply-Side Platform (SSP) evaluates the performance based on the received beacons, while the Demand-Side Platform (DSP) and ad networks continue to dynamically adjust their bidding behavior in response to the performance data.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-1d90b96\" id=\"gspb_row-id-gsbp-1d90b96\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-3e8ee4d\" id=\"gspb_col-id-gsbp-3e8ee4d\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-489d8c2\" id=\"gspb_container-id-gsbp-489d8c2\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4728_d1428a-8b, .wp-block-kadence-advancedheading.kt-adv-heading4728_d1428a-8b[data-kb-block=\"kb-adv-heading4728_d1428a-8b\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4728_d1428a-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_d1428a-8b[data-kb-block=\"kb-adv-heading4728_d1428a-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_d1428a-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_d1428a-8b[data-kb-block=\"kb-adv-heading4728_d1428a-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading4728_d1428a-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4728_d1428a-8b\"><strong>Terminology<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_5020ea-d7:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_5020ea-d7 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_5020ea-d7 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_5020ea-d7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:15px;}.kt-svg-icon-list-items4728_5020ea-d7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items4728_5020ea-d7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items4728_5020ea-d7 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-4728_957b2b-6a .kt-svg-icon-list-single{font-size:22px !important;color:var(--nv-primary-accent) !important;}.kt-svg-icon-list-item-4728_957b2b-6a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_957b2b-6a kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_github kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M9 19c-5 1.5-5-2.5-7-3m14 6v-3.87a3.37 3.37 0 0 0-.94-2.61c3.14-.35 6.44-1.54 6.44-7A5.44 5.44 0 0 0 20 4.77 5.07 5.07 0 0 0 19.91 1S18.73.65 16 2.48a13.38 13.38 0 0 0-7 0C6.27.65 5.09 1 5.09 1A5.07 5.07 0 0 0 5 4.77a5.44 5.44 0 0 0-1.5 3.78c0 5.42 3.3 6.61 6.44 7A3.37 3.37 0 0 0 9 18.13V22\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Open RTB<\/strong>: Open Real-Time Bidding is a mechanism where demand-side participants in the auction receive impressions simultaneously, and transactions are completed within 200ms, ensuring seamless matching of bids and inventory.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_503acf-ce .kt-svg-icon-list-single{font-size:22px !important;color:var(--nv-primary-accent) !important;}.kt-svg-icon-list-item-4728_503acf-ce .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_503acf-ce kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_github kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M9 19c-5 1.5-5-2.5-7-3m14 6v-3.87a3.37 3.37 0 0 0-.94-2.61c3.14-.35 6.44-1.54 6.44-7A5.44 5.44 0 0 0 20 4.77 5.07 5.07 0 0 0 19.91 1S18.73.65 16 2.48a13.38 13.38 0 0 0-7 0C6.27.65 5.09 1 5.09 1A5.07 5.07 0 0 0 5 4.77a5.44 5.44 0 0 0-1.5 3.78c0 5.42 3.3 6.61 6.44 7A3.37 3.37 0 0 0 9 18.13V22\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Creative<\/strong>: Creatives refer to the visual content used for ad delivery, encompassing images, videos, Native ads, and other engaging formats.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_6a5552-9e .kt-svg-icon-list-single{font-size:22px !important;color:var(--nv-primary-accent) !important;}.kt-svg-icon-list-item-4728_6a5552-9e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_6a5552-9e kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_github kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M9 19c-5 1.5-5-2.5-7-3m14 6v-3.87a3.37 3.37 0 0 0-.94-2.61c3.14-.35 6.44-1.54 6.44-7A5.44 5.44 0 0 0 20 4.77 5.07 5.07 0 0 0 19.91 1S18.73.65 16 2.48a13.38 13.38 0 0 0-7 0C6.27.65 5.09 1 5.09 1A5.07 5.07 0 0 0 5 4.77a5.44 5.44 0 0 0-1.5 3.78c0 5.42 3.3 6.61 6.44 7A3.37 3.37 0 0 0 9 18.13V22\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Ad Inventory or Ad Placement<\/strong>: Ad Inventory or Ad Placement denotes designated spaces on a webpage with fixed dimensions, serving as containers where advertisements can be strategically positioned.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_8c2a8e-bc .kt-svg-icon-list-single{font-size:22px !important;color:var(--nv-primary-accent) !important;}.kt-svg-icon-list-item-4728_8c2a8e-bc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_8c2a8e-bc kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_github kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M9 19c-5 1.5-5-2.5-7-3m14 6v-3.87a3.37 3.37 0 0 0-.94-2.61c3.14-.35 6.44-1.54 6.44-7A5.44 5.44 0 0 0 20 4.77 5.07 5.07 0 0 0 19.91 1S18.73.65 16 2.48a13.38 13.38 0 0 0-7 0C6.27.65 5.09 1 5.09 1A5.07 5.07 0 0 0 5 4.77a5.44 5.44 0 0 0-1.5 3.78c0 5.42 3.3 6.61 6.44 7A3.37 3.37 0 0 0 9 18.13V22\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Ad Tag<\/strong>: An Ad Tag is a piece of code, either in JavaScript or HTML format, that is embedded in the &lt;head&gt; or &lt;body&gt; section of a webpage. It serves the crucial purpose of defining the specific location for ad placement.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_2caea0-a6 .kt-svg-icon-list-single{font-size:22px !important;color:var(--nv-primary-accent) !important;}.kt-svg-icon-list-item-4728_2caea0-a6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_2caea0-a6 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_github kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M9 19c-5 1.5-5-2.5-7-3m14 6v-3.87a3.37 3.37 0 0 0-.94-2.61c3.14-.35 6.44-1.54 6.44-7A5.44 5.44 0 0 0 20 4.77 5.07 5.07 0 0 0 19.91 1S18.73.65 16 2.48a13.38 13.38 0 0 0-7 0C6.27.65 5.09 1 5.09 1A5.07 5.07 0 0 0 5 4.77a5.44 5.44 0 0 0-1.5 3.78c0 5.42 3.3 6.61 6.44 7A3.37 3.37 0 0 0 9 18.13V22\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>QPS<\/strong>: QPS stands for Queries Per Second, representing the measurement of incoming traffic queries within a given timeframe, indicating the system&#8217;s responsiveness and capacity to handle requests.<\/span><\/li>\n<\/ul><\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-23cdff1\" id=\"gspb_row-id-gsbp-23cdff1\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-f6aecf5\" id=\"gspb_col-id-gsbp-f6aecf5\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-369f5c5\" id=\"gspb_container-id-gsbp-369f5c5\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4728_8ec959-a4, .wp-block-kadence-advancedheading.kt-adv-heading4728_8ec959-a4[data-kb-block=\"kb-adv-heading4728_8ec959-a4\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4728_8ec959-a4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_8ec959-a4[data-kb-block=\"kb-adv-heading4728_8ec959-a4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_8ec959-a4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_8ec959-a4[data-kb-block=\"kb-adv-heading4728_8ec959-a4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading4728_8ec959-a4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4728_8ec959-a4\"><strong>Campaign Objectives<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4728_05d0e2-89, .wp-block-kadence-advancedheading.kt-adv-heading4728_05d0e2-89[data-kb-block=\"kb-adv-heading4728_05d0e2-89\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:16px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4728_05d0e2-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_05d0e2-89[data-kb-block=\"kb-adv-heading4728_05d0e2-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_05d0e2-89 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_05d0e2-89[data-kb-block=\"kb-adv-heading4728_05d0e2-89\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4728_05d0e2-89 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4728_05d0e2-89\">The paramount advantage of real-time bidding resides in its capacity to empower advertisers with judicious budget allocation and dynamic bid request adjustments. Leveraging cutting-edge AI technologies, including machine learning algorithms and deep learning algorithms, enhances the feasibility of ad selection. In conceptualizing the bidder as a server-side programming entity, it is essential to recognize that the actual bidding logic may exhibit slight variations contingent on the specific design employed by each provider.<br>As a consequence, bidder types may differ based on the pursued objective, typically encompassing the following categories:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_e37190-1b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_e37190-1b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_e37190-1b ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_e37190-1b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:15px;}.kt-svg-icon-list-items4728_e37190-1b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items4728_e37190-1b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#434e4e;font-size:16px;color:#434e4e;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items4728_e37190-1b kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-4728_bac54e-b2 .kt-svg-icon-list-single{font-size:22px !important;color:var(--nv-primary-accent) !important;}.kt-svg-icon-list-item-4728_bac54e-b2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_bac54e-b2 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_github kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M9 19c-5 1.5-5-2.5-7-3m14 6v-3.87a3.37 3.37 0 0 0-.94-2.61c3.14-.35 6.44-1.54 6.44-7A5.44 5.44 0 0 0 20 4.77 5.07 5.07 0 0 0 19.91 1S18.73.65 16 2.48a13.38 13.38 0 0 0-7 0C6.27.65 5.09 1 5.09 1A5.07 5.07 0 0 0 5 4.77a5.44 5.44 0 0 0-1.5 3.78c0 5.42 3.3 6.61 6.44 7A3.37 3.37 0 0 0 9 18.13V22\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Impression objective<\/strong>: This objective focuses on automatic pricing optimization to achieve the maximum number of impressions for the advertisement.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_d3c643-53 .kt-svg-icon-list-single{font-size:22px !important;color:var(--nv-primary-accent) !important;}.kt-svg-icon-list-item-4728_d3c643-53 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_d3c643-53 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_github kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M9 19c-5 1.5-5-2.5-7-3m14 6v-3.87a3.37 3.37 0 0 0-.94-2.61c3.14-.35 6.44-1.54 6.44-7A5.44 5.44 0 0 0 20 4.77 5.07 5.07 0 0 0 19.91 1S18.73.65 16 2.48a13.38 13.38 0 0 0-7 0C6.27.65 5.09 1 5.09 1A5.07 5.07 0 0 0 5 4.77a5.44 5.44 0 0 0-1.5 3.78c0 5.42 3.3 6.61 6.44 7A3.37 3.37 0 0 0 9 18.13V22\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>CPM objective<\/strong>: The CPM bidding strategy aims to amplify impressions by establishing a judicious eCPM setting that aligns with the prevailing traffic status.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_30a737-6a .kt-svg-icon-list-single{font-size:22px !important;color:var(--nv-primary-accent) !important;}.kt-svg-icon-list-item-4728_30a737-6a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_30a737-6a kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_github kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M9 19c-5 1.5-5-2.5-7-3m14 6v-3.87a3.37 3.37 0 0 0-.94-2.61c3.14-.35 6.44-1.54 6.44-7A5.44 5.44 0 0 0 20 4.77 5.07 5.07 0 0 0 19.91 1S18.73.65 16 2.48a13.38 13.38 0 0 0-7 0C6.27.65 5.09 1 5.09 1A5.07 5.07 0 0 0 5 4.77a5.44 5.44 0 0 0-1.5 3.78c0 5.42 3.3 6.61 6.44 7A3.37 3.37 0 0 0 9 18.13V22\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Click objective<\/strong>: Pursuing the maximum number of clicks, this objective entails automated pricing optimization to encourage higher click-through rates.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_aacf3a-15 .kt-svg-icon-list-single{font-size:22px !important;color:var(--nv-primary-accent) !important;}.kt-svg-icon-list-item-4728_aacf3a-15 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_aacf3a-15 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_github kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M9 19c-5 1.5-5-2.5-7-3m14 6v-3.87a3.37 3.37 0 0 0-.94-2.61c3.14-.35 6.44-1.54 6.44-7A5.44 5.44 0 0 0 20 4.77 5.07 5.07 0 0 0 19.91 1S18.73.65 16 2.48a13.38 13.38 0 0 0-7 0C6.27.65 5.09 1 5.09 1A5.07 5.07 0 0 0 5 4.77a5.44 5.44 0 0 0-1.5 3.78c0 5.42 3.3 6.61 6.44 7A3.37 3.37 0 0 0 9 18.13V22\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>CPC objective<\/strong>: Aligned with the target eCPC (effective cost per click), this bidding strategy endeavors to achieve the desired cost per click for the advertisement.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_26764d-7e .kt-svg-icon-list-single{font-size:22px !important;color:var(--nv-primary-accent) !important;}.kt-svg-icon-list-item-4728_26764d-7e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_26764d-7e kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_github kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M9 19c-5 1.5-5-2.5-7-3m14 6v-3.87a3.37 3.37 0 0 0-.94-2.61c3.14-.35 6.44-1.54 6.44-7A5.44 5.44 0 0 0 20 4.77 5.07 5.07 0 0 0 19.91 1S18.73.65 16 2.48a13.38 13.38 0 0 0-7 0C6.27.65 5.09 1 5.09 1A5.07 5.07 0 0 0 5 4.77a5.44 5.44 0 0 0-1.5 3.78c0 5.42 3.3 6.61 6.44 7A3.37 3.37 0 0 0 9 18.13V22\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>CPL objective<\/strong>: Geared towards increasing the probability of successful landing, this objective automatically optimizes pricing to enhance conversion rates and lead generation.<\/span><\/li>\n<\/ul><\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-db658f6\" id=\"gspb_row-id-gsbp-db658f6\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-0c38883\" id=\"gspb_col-id-gsbp-0c38883\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4728_f05dc8-9a, .wp-block-kadence-advancedheading.kt-adv-heading4728_f05dc8-9a[data-kb-block=\"kb-adv-heading4728_f05dc8-9a\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:38px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading4728_f05dc8-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_f05dc8-9a[data-kb-block=\"kb-adv-heading4728_f05dc8-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_f05dc8-9a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_f05dc8-9a[data-kb-block=\"kb-adv-heading4728_f05dc8-9a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4728_f05dc8-9a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4728_f05dc8-9a\">Achieve Better Results<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4728_22a0ee-dc, .wp-block-kadence-advancedheading.kt-adv-heading4728_22a0ee-dc[data-kb-block=\"kb-adv-heading4728_22a0ee-dc\"]{padding-right:var(--global-kb-spacing-md, 2rem);padding-left:0px;text-align:left;font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading4728_22a0ee-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_22a0ee-dc[data-kb-block=\"kb-adv-heading4728_22a0ee-dc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_22a0ee-dc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_22a0ee-dc[data-kb-block=\"kb-adv-heading4728_22a0ee-dc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4728_22a0ee-dc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4728_22a0ee-dc\">Let us help you optimize performance and unlock more value from every media dollar.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-button gspb_button_wrapper gspb_button-id-gsbp-8f93b77\" id=\"gspb_button-id-gsbp-8f93b77\"><a class=\"gspb-buttonbox\" href=\"https:\/\/mi.ghtinc.com\/en-us\/groundhog-mi-contact-us\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">Contact Us<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-70c55d5\" id=\"gspb_col-id-gsbp-70c55d5\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-9992f89\" id=\"gspb_image-id-gsbp-9992f89\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/11\/\u806f\u7d61\u6211\u5011.webp\" data-src=\"\" alt=\"Contact Us\" loading=\"lazy\" width=\"640\" height=\"640\" data-aos=\"fade-up\" data-aos-easing=\"ease\" data-aos-duration=\"800\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-cd01b55\" id=\"gspb_row-id-gsbp-cd01b55\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-13356ef\" id=\"gspb_col-id-gsbp-13356ef\">\n<div id=\"gspb_heading-id-gsbp-47c9161\" class=\"gspb_heading gspb_heading-id-gsbp-47c9161 \" data-aos=\"fade-up\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\"><meta charset=\"utf-8\"><\/meta>\u7522\u696d\u77e5\u8b58<\/div>\n\n\n\n<h2 id=\"gspb_heading-id-gsbp-c1c7954\" class=\"gspb_heading gspb_heading-id-gsbp-c1c7954 \" data-aos=\"flip-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">\u843d\u5730\u524d\u7684\u6b63\u78ba\u59ff\u52e2 \u2013 \u6578\u4f4d\u5ee3\u544a\u751f\u614b\u5708\u7684\u540d\u8a5e\u89e3\u91cb\u8207\u898f\u5247<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-372739c\" id=\"gspb_container-id-gsbp-372739c\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-in-out-quad\" data-aos-duration=\"700\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4728_f8ecf5-d7, .wp-block-kadence-advancedheading.kt-adv-heading4728_f8ecf5-d7[data-kb-block=\"kb-adv-heading4728_f8ecf5-d7\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4728_f8ecf5-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_f8ecf5-d7[data-kb-block=\"kb-adv-heading4728_f8ecf5-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_f8ecf5-d7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_f8ecf5-d7[data-kb-block=\"kb-adv-heading4728_f8ecf5-d7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4728_f8ecf5-d7 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading4728_f8ecf5-d7\">\u672c\u7bc7\u8b93\u4f60\u4e86\u89e3\u66f4\u591a\u6578\u4f4d\u5ee3\u544a\u751f\u614b\u5708\u7684\u77e5\u8b58\u80cc\u666f\u8207\u8a5e\u5f59\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-69f5c6e\" id=\"gspb_col-id-gsbp-69f5c6e\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d361c08\" id=\"gspb_image-id-gsbp-d361c08\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2023\/08\/\u843d\u5730\u524d\u7684\u6b63\u78ba\u59ff\u52e2-\u2013-\u6578\u4f4d\u5ee3\u544a\u751f\u614b\u5708\u7684\u540d\u8a5e\u89e3\u91cb\u8207\u898f\u5247-2.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"916\" height=\"551\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-bf90d78\" id=\"gspb_row-id-gsbp-bf90d78\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-73c6af0\" id=\"gspb_col-id-gsbp-73c6af0\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-51b6939\" id=\"gspb_container-id-gsbp-51b6939\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4728_36651f-16, .wp-block-kadence-advancedheading.kt-adv-heading4728_36651f-16[data-kb-block=\"kb-adv-heading4728_36651f-16\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading4728_36651f-16 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_36651f-16[data-kb-block=\"kb-adv-heading4728_36651f-16\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_36651f-16 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_36651f-16[data-kb-block=\"kb-adv-heading4728_36651f-16\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading4728_36651f-16 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading4728_36651f-16\"><strong>\u7a0b\u5e8f\u5316\u5ee3\u544a\u4ea4\u6613\u6d41\u7a0b\u7a0b\u5e8f\u5316\u5ee3\u544a\u4ea4\u6613\u6d41\u7a0b<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4728_a47389-b2, .wp-block-kadence-advancedheading.kt-adv-heading4728_a47389-b2[data-kb-block=\"kb-adv-heading4728_a47389-b2\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading4728_a47389-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_a47389-b2[data-kb-block=\"kb-adv-heading4728_a47389-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_a47389-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_a47389-b2[data-kb-block=\"kb-adv-heading4728_a47389-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4728_a47389-b2 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading4728_a47389-b2\">\u4e0a\u4e00\u7bc7(<a href=\"https:\/\/mi.ghtinc.com\/zh-tw\/industry-knowledge\/advertising-dsp-dmp-ssp.html\">AI\u9a45\u52d5\u5df2\u4e45\u7684\u7684\u6578\u4f4d\u5ee3\u544a\u751f\u614b\u5708 \u2014 DSP\u3001DMP\u3001SSP\u5230\u5e95\u662f\u4ec0\u9ebc?<\/a>)\u5df2\u7d93\u4ecb\u7d39\u6574\u500b\u6578\u4f4d\u5ee3\u544a\u751f\u614b\u5708\u7684\u4f9b\u61c9\u93c8\uff0c\u672c\u7bc7\u6703\u5e6b\u52a9\u4f60\u4e86\u89e3\u66f4\u591a\u77e5\u8b58\u80cc\u666f\u8207\u8a5e\u5f59\uff0c\u5728\u4e0a\u8def\u524d\u5148\u8907\u7fd2\u4e00\u4e0b\u5ee3\u544a\u7684\u6b77\u53f2\u6f14\u9032\uff0c\u5f9e\u5148\u524d\u7684\u76f4\u552e\u5ee3\u544a(Direct-Sold)\u5230\u73fe\u4eca\u6578\u4f4d\u5ee3\u544a\uff0c\u800c\u80fd\u900f\u904e\u7a0b\u5f0f\u81ea\u52d5\u9032\u884c\u4ea4\u6613\u7684\u4fbf\u5c6c\u65bc\u6578\u4f4d\u5ee3\u544a\uff0c\u66f4\u4fbf\u65bc\u5ee3\u544a\u4e3b(Advertiser)\u3001\u51fa\u7248\u5546(Publisher)\u8ffd\u8e64\u6210\u6548\u3002\u800c\u7576\u4e2d\u6700\u65b0\u7684\u7a0b\u5e8f\u5316\u5ee3\u544a\u6700\u5927\u7279\u8272\u83ab\u904e\u65bc\u4ee5\u4e0b\u5e7e\u9ede\uff1a\u5373\u6642\u7af6\u50f9\u3001\u63a1\u52d5\u614b\u51fa\u50f9(eCPM)\u3001\u6e1b\u5c11\u4eba\u70ba\u64cd\u4f5c\uff0c\u4ee5\u4e0b\u4e5f\u53ef\u4e86\u89e3\u6574\u500b\u4ea4\u6613\u7684\u5927\u81f4\u6d41\u7a0b\uff1a<\/p>\n\n\n<style>.kb-image4728_cf70cb-63:not(.kb-image-is-ratio-size) .kb-img, .kb-image4728_cf70cb-63.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-image4728_cf70cb-63 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image4728_cf70cb-63\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/hackmd.io\/_uploads\/B124j1i8n.png\" alt=\"\" class=\"kb-img\" title=\"\"><\/figure><\/div>\n\n\n\n<ol style=\"font-size:16px\" class=\"wp-block-list\">\n<li>\u7576\u7528\u6236\u8f09\u5165\u7db2\u9801\u6642\uff0c\u65bcPublisher\u7db2\u7ad9\u6240\u57cb\u5165\u7684Ad Tag\u6703\u88ab\u89f8\u767c<\/li>\n\n\n\n<li>Ad Tag\u53ef\u7d50\u5408DMP\u7684\u53d7\u773e\u8cc7\u6599\u50b3\u9001\u81f3Ad Server\u53d6\u5f97\u5408\u9069\u7684creative<\/li>\n\n\n\n<li>\u800ccreative\u7d93\u6e32\u67d3\u5f8c\u6703\u4ee5\u53ef\u88ab\u770b\u898b\u7684\u5ee3\u544a\u683c\u5f0f\u5448\u73fe\u65bc\u7db2\u7ad9<\/li>\n\n\n\n<li>\u7576\u4e2d\u5e36\u6709\u8ffd\u8e64\u6210\u6548\u7528\u7684beacon\uff0c\u6703\u518d\u767c\u9001\u7d66\u5404\u81ea\u7684\u806f\u64ad\u7db2<\/li>\n\n\n\n<li>\u6b64\u6642\uff0cSSP\u7aef\u5247\u6703\u4f9d\u7167\u6536\u5230\u7684\u7d71\u8a08\u6210\u6548\u51fa\u5e33\uff0c\u800cDSP\u4ee5\u53ca\u806f\u64ad\u7db2\u5247\u6703\u6301\u7e8c\u4fee\u6b63\u51fa\u50f9\u884c\u70ba<\/li>\n<\/ol>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-34c6d03\" id=\"gspb_row-id-gsbp-34c6d03\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-73d6e76\" id=\"gspb_col-id-gsbp-73d6e76\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-97d7bcc\" id=\"gspb_container-id-gsbp-97d7bcc\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4728_629049-3e, .wp-block-kadence-advancedheading.kt-adv-heading4728_629049-3e[data-kb-block=\"kb-adv-heading4728_629049-3e\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4728_629049-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_629049-3e[data-kb-block=\"kb-adv-heading4728_629049-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_629049-3e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_629049-3e[data-kb-block=\"kb-adv-heading4728_629049-3e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading4728_629049-3e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4728_629049-3e\"><strong>\u7522\u696d\u7528\u8a9e<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_1f326b-3f:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_1f326b-3f ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_1f326b-3f ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_1f326b-3f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:15px;}.kt-svg-icon-list-items4728_1f326b-3f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items4728_1f326b-3f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items4728_1f326b-3f kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-4728_62ba32-2c .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-4728_62ba32-2c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_62ba32-2c kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_moon kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M21 12.79A9 9 0 1 1 11.21 3 7 7 0 0 0 21 12.79z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Open RTB<\/strong>:\u53c3\u8207\u62cd\u8ce3\u7684\u5404\u7af6\u50f9\u65b9\u6703\u5728\u540c\u4e00\u6642\u9593\u5167\u6536\u5230impression\uff0c\u6413\u5408\u4ea4\u6613\u6703\u5728200ms\u5167\u5b8c\u6210\u7af6\u50f9\u62cd\u8ce3\u3002<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_e7223d-00 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-4728_e7223d-00 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_e7223d-00 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_moon kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M21 12.79A9 9 0 1 1 11.21 3 7 7 0 0 0 21 12.79z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u5ee3\u544a\u7d20\u6750(Creative)<\/strong>:\u53ef\u88ab\u770b\u898b\u7684\u5ee3\u544a\u6295\u653e\u5167\u5bb9\uff0c\u50cf\u662f\u5716\u7247\u3001\u5f71\u97f3\u3001Native\u7b49\u3002<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_7fee75-e7 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-4728_7fee75-e7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_7fee75-e7 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_moon kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M21 12.79A9 9 0 1 1 11.21 3 7 7 0 0 0 21 12.79z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u5ee3\u544a\u5eab\u5b58\u4e5f\u53ef\u7a31\u70ba\u5ee3\u544a\u7248\u4f4d(Inventory):\u5e36\u6709\u56fa\u5b9a\u5c3a\u5bf8\u7684\u6392\u7248\u4f4d\u7f6e\uff0c\u53ef\u60f3\u50cf\u70ba\u4e00\u500b\u53ef\u7f6e\u5165\u5ee3\u544a\u7684\u5bb9\u5668\u3002<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_36ba42-9a .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-4728_36ba42-9a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_36ba42-9a kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_moon kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M21 12.79A9 9 0 1 1 11.21 3 7 7 0 0 0 21 12.79z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u5ee3\u544a\u55ae\u5143(Ad Tag)<\/strong>:\u57cb\u5165\u5ee3\u544a\u7248\u4f4d &lt;head&gt; \u6216\u662f &lt;body&gt; \u88e1\u9762\u7684\u4e00\u6bb5\u7a0b\u5f0f\u78bc\uff0c\u53ef\u80fd\u70bajavascript\u683c\u5f0f\u6216\u662fhtml\u6a19\u7c64\u683c\u5f0f\u3002<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_5fb6f9-f5 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-4728_5fb6f9-f5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_5fb6f9-f5 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_moon kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M21 12.79A9 9 0 1 1 11.21 3 7 7 0 0 0 21 12.79z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>QPS (Query Per Second)<\/strong>:\u6bcf\u79d2\u7684\u8acb\u6c42\u6d41\u91cf\u3002<\/span><\/li>\n<\/ul><\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-4db8662\" id=\"gspb_row-id-gsbp-4db8662\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-7b95f3f\" id=\"gspb_col-id-gsbp-7b95f3f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-49f1d81\" id=\"gspb_container-id-gsbp-49f1d81\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4728_079370-e1, .wp-block-kadence-advancedheading.kt-adv-heading4728_079370-e1[data-kb-block=\"kb-adv-heading4728_079370-e1\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4728_079370-e1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_079370-e1[data-kb-block=\"kb-adv-heading4728_079370-e1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_079370-e1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_079370-e1[data-kb-block=\"kb-adv-heading4728_079370-e1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading4728_079370-e1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4728_079370-e1\"><strong>\u7af6\u50f9\u985e\u578b<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4728_502e80-a2, .wp-block-kadence-advancedheading.kt-adv-heading4728_502e80-a2[data-kb-block=\"kb-adv-heading4728_502e80-a2\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:16px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4728_502e80-a2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_502e80-a2[data-kb-block=\"kb-adv-heading4728_502e80-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_502e80-a2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_502e80-a2[data-kb-block=\"kb-adv-heading4728_502e80-a2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4728_502e80-a2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4728_502e80-a2\">\u5be6\u6642\u7af6\u50f9\u6700\u5927\u7684\u597d\u8655\u5c31\u5728\u65bc\uff0c\u53ef\u4ee5\u5408\u7406\u5206\u914d\u81ea\u5df1\u7684\u9810\u7b97\uff0c\u4e26\u5728\u51fa\u50f9\u5f8c\u6839\u64da\u6536\u56de\u7684\u6210\u6548\uff0c\u4f7f\u7528AI\u6280\u8853\u7684 \u6a5f\u5668\u5b78\u7fd2\u6f14\u7b97\u6cd5\u6216\u662f\u6df1\u5ea6\u5b78\u7fd2\u6f14\u7b97\u6cd5 \u6703\u518d\u5373\u6642\u8abf\u6574\u51fa\u50f9\uff0c\u5728\u5ee3\u544a\u9078\u64c7\u4e0a\u986f\u5f97\u76f8\u5c0d\u5f48\u6027\u3002\u800cbidder\u53ef\u4ee5\u60f3\u50cf\u6210\u662f\u4e00\u500b\u4f4d\u65bc\u4f3a\u670d\u5668\u7aef\u7684\u7a0b\u5f0f\uff0c\u5be6\u969b\u7684\u7af6\u50f9\u908f\u8f2f\u6703\u6839\u64da\u5404\u5bb6\u8a2d\u8a08\u800c\u7a0d\u6709\u4e0d\u540c\uff0c\u57fa\u672c\u4e0a\u51fa\u50f9\u985e\u578b\u53ef\u5206\u70ba\u4ee5\u4e0b\uff1a<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_66a19a-06:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_66a19a-06 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_66a19a-06 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4728_66a19a-06 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:15px;}.kt-svg-icon-list-items4728_66a19a-06 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items4728_66a19a-06 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items4728_66a19a-06 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-4728_5244e4-ac .kt-svg-icon-list-single{font-size:22px !important;}.kt-svg-icon-list-item-4728_5244e4-ac .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_5244e4-ac kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_moon kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M21 12.79A9 9 0 1 1 11.21 3 7 7 0 0 0 21 12.79z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Impression<\/strong>\uff1a\u5728\u9810\u7b97\u5e73\u5747\u6d88\u8017\u539f\u5247\u4e0b\uff0c\u722d\u53d6\u66dd\u5149\u6700\u5927\u5316<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_45301f-ee .kt-svg-icon-list-single{font-size:22px !important;}.kt-svg-icon-list-item-4728_45301f-ee .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_45301f-ee kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_moon kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M21 12.79A9 9 0 1 1 11.21 3 7 7 0 0 0 21 12.79z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>CPM (Cost Per Thousand Impressions)<\/strong>\uff1a\u4f9d\u7167\u5ee3\u544a\u88ab\u5c55\u793a\u7684\u6b21\u6578\u51fa\u50f9<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_2153e4-cc .kt-svg-icon-list-single{font-size:22px !important;}.kt-svg-icon-list-item-4728_2153e4-cc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_2153e4-cc kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_moon kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M21 12.79A9 9 0 1 1 11.21 3 7 7 0 0 0 21 12.79z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Click<\/strong>\uff1a\u5728\u9810\u7b97\u5e73\u5747\u6d88\u8017\u539f\u5247\u4e0b\uff0c\u722d\u53d6\u9ede\u64ca\u6700\u5927\u5316<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_cd888f-5a .kt-svg-icon-list-single{font-size:22px !important;}.kt-svg-icon-list-item-4728_cd888f-5a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_cd888f-5a kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_moon kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M21 12.79A9 9 0 1 1 11.21 3 7 7 0 0 0 21 12.79z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>CPC (Cost Per Click)<\/strong>\uff1a\u4f9d\u7167\u5ee3\u544a\u88ab\u9ede\u64ca\u7684\u6b21\u6578\u51fa\u50f9<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4728_7a5850-70 .kt-svg-icon-list-single{font-size:22px !important;}.kt-svg-icon-list-item-4728_7a5850-70 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4728_7a5850-70 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_moon kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M21 12.79A9 9 0 1 1 11.21 3 7 7 0 0 0 21 12.79z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>CPL (Cost Per Action)<\/strong>\uff1a\u4ee5\u722d\u53d6\u5230\u843d\u5730\u9801\u6700\u6709\u6a5f\u6703\u70ba\u524d\u63d0\u9032\u884c\u51fa\u50f9<\/span><\/li>\n<\/ul><\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-e7d5e79\" id=\"gspb_row-id-gsbp-e7d5e79\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-9d32862\" id=\"gspb_col-id-gsbp-9d32862\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4728_a1e7e7-ef, .wp-block-kadence-advancedheading.kt-adv-heading4728_a1e7e7-ef[data-kb-block=\"kb-adv-heading4728_a1e7e7-ef\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);text-align:left;font-size:38px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading4728_a1e7e7-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4728_a1e7e7-ef[data-kb-block=\"kb-adv-heading4728_a1e7e7-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4728_a1e7e7-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4728_a1e7e7-ef[data-kb-block=\"kb-adv-heading4728_a1e7e7-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4728_a1e7e7-ef wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4728_a1e7e7-ef\">\u7cbe\u6e96\u53d7\u773e\uff0c\u7372\u5f97\u66f4\u597d\u7684\u5ee3\u544a\u6210\u6548<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-button gspb_button_wrapper gspb_button-id-gsbp-7174b35\" id=\"gspb_button-id-gsbp-7174b35\"><a class=\"gspb-buttonbox\" href=\"https:\/\/mi.ghtinc.com\/zh-tw\/groundhog-mi-contact-us\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">\u806f\u7d61\u6211\u5011<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-72121ec\" id=\"gspb_col-id-gsbp-72121ec\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-08abb04\" id=\"gspb_image-id-gsbp-08abb04\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/11\/\u806f\u7d61\u6211\u5011.webp\" data-src=\"\" alt=\"Contact Us\" loading=\"lazy\" width=\"640\" height=\"640\" data-aos=\"fade-up\" data-aos-easing=\"ease\" data-aos-duration=\"800\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":8907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/full-width.php","format":"standard","meta":{"_gspb_post_css":"@import url(https:\/\/fonts.googleapis.com\/css?family=Roboto|Roboto);#gspb_row-id-gsbp-cef4d3c4-0169{justify-content:space-between;margin-top:0;margin-bottom:0;display:flex;flex-wrap:wrap;align-content:center;padding-top:70px;padding-bottom:70px;overflow:hidden;background-color:#f1fcfe}#gspb_row-id-gsbp-cef4d3c4-0169>.gspb_row__content{display:flex;margin:0 auto;width:100%;flex-wrap:wrap;max-width:1230px;align-items:center;justify-content:center}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;padding:var(--gs-row-column-padding, 15px min(3vw, 20px))}@media (max-width:991.98px){#gspb_row-id-gsbp-cef4d3c4-0169{background-color:#f1fcfe}}@media 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