{"id":4566,"date":"2023-05-16T14:21:16","date_gmt":"2023-05-16T06:21:16","guid":{"rendered":"https:\/\/mi.ghtinc.com\/id\/?p=4566"},"modified":"2026-05-15T12:36:15","modified_gmt":"2026-05-15T04:36:15","slug":"family-mart-en","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/en-us\/industry-case-studies\/family-mart-en.html","title":{"rendered":"Born to raise brand awareness: MI-DSP\u2122 supports Family Mart in driving traffic during Double 11."},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4566_404199-02, .wp-block-kadence-advancedheading.kt-adv-heading4566_404199-02[data-kb-block=\"kb-adv-heading4566_404199-02\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4566_404199-02 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4566_404199-02[data-kb-block=\"kb-adv-heading4566_404199-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4566_404199-02 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4566_404199-02[data-kb-block=\"kb-adv-heading4566_404199-02\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading4566_404199-02 wp-block-kadence-advancedheading has-neve-link-color-color has-text-color\" data-kb-block=\"kb-adv-heading4566_404199-02\"><strong>AI Advertising programmatic&nbsp;<\/strong><\/h4>\n\n\n\n<p style=\"font-size:18px\">According to the global real-time bidding <a href=\"https:\/\/iabtechlab.com\/standards\/openrtb\/\" target=\"_blank\" rel=\"noreferrer noopener\">(RTB)<\/a> market size report, the market is projected to grow from $10.85 billion in 2022 to $14.07 billion in 2023, at a compound annual growth rate (CAGR) of 29.7%. As a service for the brand, MI-DSP\u2122 reaches out to the precise audience, significantly increasing consumer awareness of FamilyMart&#8217;s subsidiary brand &#8211; FamilyMart +1.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/mi.ghtinc.com\/en-us\/ai-advertising-mi-dsp\" target=\"_blank\" rel=\"noreferrer noopener\">Read more: AI Advertising &#8211; What could Programmatic Advertising do for you?<\/a><\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"255\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2023\/03\/Familymart-300x255-1.webp\" alt=\"Familymart\" class=\"wp-image-4249\" title=\"\"><figcaption class=\"wp-element-caption\">Family Mart<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Campaign Objective: Drive traffic and raise brand awareness<\/li>\n\n\n\n<li>Buying Method: CPC<\/li>\n\n\n\n<li>Creative Type: Banner<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4566_4df545-10, .wp-block-kadence-advancedheading.kt-adv-heading4566_4df545-10[data-kb-block=\"kb-adv-heading4566_4df545-10\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4566_4df545-10 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4566_4df545-10[data-kb-block=\"kb-adv-heading4566_4df545-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4566_4df545-10 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4566_4df545-10[data-kb-block=\"kb-adv-heading4566_4df545-10\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading4566_4df545-10 wp-block-kadence-advancedheading has-neve-link-color-color has-text-color\" data-kb-block=\"kb-adv-heading4566_4df545-10\"><strong>Main Challenge<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4566_7986d2-0d, .wp-block-kadence-advancedheading.kt-adv-heading4566_7986d2-0d[data-kb-block=\"kb-adv-heading4566_7986d2-0d\"]{display:block;font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4566_7986d2-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4566_7986d2-0d[data-kb-block=\"kb-adv-heading4566_7986d2-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4566_7986d2-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4566_7986d2-0d[data-kb-block=\"kb-adv-heading4566_7986d2-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading4566_7986d2-0d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4566_7986d2-0d\">Although the market penetration rate of the FamilyMart APP ranks first among trade APPs, the advertiser still wants to increase brand awareness and social volume. Therefore, FamilyMart launched FamilyMart +1, the e-commerce business unit, to increase the retention rate of existing members and provide them with an all-in-one purchasing channel. With ML bidding improvements, MI-DSP\u2122 delivers ad placements at optimal prices and drives traffic to the landing page during the Double 11 Festival.<\/span>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4566_1b094f-b2, .wp-block-kadence-advancedheading.kt-adv-heading4566_1b094f-b2[data-kb-block=\"kb-adv-heading4566_1b094f-b2\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4566_1b094f-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4566_1b094f-b2[data-kb-block=\"kb-adv-heading4566_1b094f-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4566_1b094f-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4566_1b094f-b2[data-kb-block=\"kb-adv-heading4566_1b094f-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading4566_1b094f-b2 wp-block-kadence-advancedheading has-neve-link-color-color has-text-color\" data-kb-block=\"kb-adv-heading4566_1b094f-b2\"><strong>AI programmatic campaign<\/strong><\/h4>\n\n\n\n<p style=\"font-size:18px\">MI-DSP\u2122 can help advertisers with PMP ad placements, targeting renowned news sites and in-app placements during the 7-day campaign duration. Along with free shipping and points rewards, the campaign successfully attracts the target audience aged 35 to 54, who contribute to the highest CTR and 400 million impressions.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4566_dd5c8d-5e, .wp-block-kadence-advancedheading.kt-adv-heading4566_dd5c8d-5e[data-kb-block=\"kb-adv-heading4566_dd5c8d-5e\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4566_dd5c8d-5e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4566_dd5c8d-5e[data-kb-block=\"kb-adv-heading4566_dd5c8d-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4566_dd5c8d-5e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4566_dd5c8d-5e[data-kb-block=\"kb-adv-heading4566_dd5c8d-5e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading4566_dd5c8d-5e wp-block-kadence-advancedheading has-neve-link-color-color has-text-color\" data-kb-block=\"kb-adv-heading4566_dd5c8d-5e\"><strong>Campaign Performance<\/strong><\/h4>\n\n\n\n<p style=\"font-size:18px\">The bid price normally spikes during the Double 11 Festival due to the massive volume. By adopting MI-DSP\u2122, the CPC is only 70% of the market price, and the CTR grows significantly, saving the advertiser&#8217;s marketing budget.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-4566_72aa54-d6 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-4566_72aa54-d6 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-4566_72aa54-d6\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-5559 forminator-design--flat  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-5559\" data-uid=\"6a139c1ddcef6\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-5559\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-5559 forminator-design--flat  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"5559\"\n\t\t\t\t data-color-option=\"default\" data-design=\"flat\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6a139c1ddcef6\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_6a139c1ddcef6\" id=\"forminator-field-name-1_6a139c1ddcef6-label\" class=\"forminator-label\">Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"E.g. 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\/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Send Message<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"cf3ee92145\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en-us\/wp-json\/wp\/v2\/posts\/4566\" \/><input type=\"hidden\" name=\"form_id\" value=\"5559\"><input type=\"hidden\" name=\"page_id\" value=\"4566\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/mi.ghtinc.com\/en-us\/industry-case-studies\/family-mart-en.html\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n\n\n\n\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4566_29d555-5c, .wp-block-kadence-advancedheading.kt-adv-heading4566_29d555-5c[data-kb-block=\"kb-adv-heading4566_29d555-5c\"]{display:block;font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4566_29d555-5c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4566_29d555-5c[data-kb-block=\"kb-adv-heading4566_29d555-5c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4566_29d555-5c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4566_29d555-5c[data-kb-block=\"kb-adv-heading4566_29d555-5c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading4566_29d555-5c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4566_29d555-5c\">\u6839\u64da\u5831\u544a\u986f\u793a\uff0c\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e02\u5834\u5c07\u5f9e 2022 \u5e74\u7684 108.5 \u5104\u7f8e\u5143\u589e\u9577\u5230 2023 \u5e74\u7684 140.7 \u5104\u7f8e\u5143\uff0c\u5e74\u8907\u5408\u589e\u9577\u7387\u70ba29.7%\uff0c\u4ee5\u670d\u52d9\u65b0\u54c1\u724c\u5c0e\u6d41\u9700\u6c42\u800c\u751f\u7684MI-DSP\u2122\u5728\u96d911\u5927\u6a94\u4e2d\u5373\u6642\u6027\u7684\u89f8\u53ca\u5230\u7cbe\u6e96\u7684\u53d7\u773e\uff0c\u4e26\u4ee5\u9ed1\u4e94\u8cfc\u7269\u7bc0\u4f5c\u70ba\u6e9d\u901a\u5207\u89d2\uff0c\u6d3b\u52d5\u54c1\u9805\u591a\u5143\u5305\u542b\u885d\u92d2\u8863\u3001\u5be2\u5177\u7d44\u3001\u6696\u98a8\u6a5f\u7b49\uff0c\u5927\u5e45\u589e\u52a0\u6d88\u8cbb\u8005\u8a8d\u8b58\u4e26\u8cfc\u8cb7\u5168+1\u5546\u57ce\u8fd14000\u9805\u4e0d\u540c\u5546\u54c1\u7684\u6a5f\u6703\u3002<\/span>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"255\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2023\/03\/Familymart-300x255-1.webp\" alt=\"Familymart\" class=\"wp-image-4249\" title=\"\"><\/figure>\n<\/div>\n\n\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>AI Advertising programmatic&nbsp; According to the global real-time bidding (RTB) market size report, the market is projected to grow from $10.85 billion in 2022 to $14.07 billion in 2023, at a compound annual growth rate (CAGR) of 29.7%. As a service for the brand, MI-DSP\u2122 reaches out to the precise audience, significantly increasing consumer awareness&hellip;&nbsp;<a href=\"https:\/\/mi.ghtinc.com\/en-us\/industry-case-studies\/family-mart-en.html\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Born to raise brand awareness: MI-DSP\u2122 supports Family Mart in driving traffic during Double 11.<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":8251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[192],"tags":[295],"class_list":["post-4566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-case-studies","tag-mi-dsp"],"_links":{"self":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/4566"}],"collection":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/comments?post=4566"}],"version-history":[{"count":4,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/4566\/revisions"}],"predecessor-version":[{"id":9810,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/4566\/revisions\/9810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/media\/8251"}],"wp:attachment":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/media?parent=4566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/categories?post=4566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/tags?post=4566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}