{"id":4480,"date":"2023-05-11T12:43:27","date_gmt":"2023-05-11T04:43:27","guid":{"rendered":"https:\/\/mi.ghtinc.com\/zh\/?p=4480"},"modified":"2026-05-21T14:49:50","modified_gmt":"2026-05-21T06:49:50","slug":"family-mart","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/en-us\/case-studies\/family-mart.html","title":{"rendered":"\u5c08\u70ba\u54c1\u724c\u5efa\u8a2d\u800c\u751f\u7684\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e73\u53f0\uff1aMI-DSP\u2122\uff0c\u52a9\u653b\u5168\u5bb6\u8fce\u63a5\u96d9\u5341\u4e00\u9ec3\u91d1\u6d41\u91cf"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4480_a0b96b-a0, .wp-block-kadence-advancedheading.kt-adv-heading4480_a0b96b-a0[data-kb-block=\"kb-adv-heading4480_a0b96b-a0\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4480_a0b96b-a0 mark.kt-highlight, 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.wp-block-kadence-advancedheading.kt-adv-heading4480_73b5aa-35[data-kb-block=\"kb-adv-heading4480_73b5aa-35\"]{display:block;font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4480_73b5aa-35 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4480_73b5aa-35[data-kb-block=\"kb-adv-heading4480_73b5aa-35\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4480_73b5aa-35 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4480_73b5aa-35[data-kb-block=\"kb-adv-heading4480_73b5aa-35\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading4480_73b5aa-35 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4480_73b5aa-35\">\u6839\u64da\u5831\u544a\u986f\u793a\uff0c\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e02\u5834\u5c07\u5f9e 2022 \u5e74\u7684 108.5 \u5104\u7f8e\u5143\u589e\u9577\u5230 2023 \u5e74\u7684 140.7 \u5104\u7f8e\u5143\uff0c\u5e74\u8907\u5408\u589e\u9577\u7387\u70ba29.7%\uff0c\u4ee5\u670d\u52d9\u65b0\u54c1\u724c\u5c0e\u6d41\u9700\u6c42\u800c\u751f\u7684MI-DSP\u2122\u5728\u96d911\u5927\u6a94\u4e2d\u5373\u6642\u6027\u7684\u89f8\u53ca\u5230\u7cbe\u6e96\u7684\u53d7\u773e\uff0c\u4e26\u4ee5\u9ed1\u4e94\u8cfc\u7269\u7bc0\u4f5c\u70ba\u6e9d\u901a\u5207\u89d2\uff0c\u6d3b\u52d5\u54c1\u9805\u591a\u5143\u5305\u542b\u885d\u92d2\u8863\u3001\u5be2\u5177\u7d44\u3001\u6696\u98a8\u6a5f\u7b49\uff0c\u5927\u5e45\u589e\u52a0\u6d88\u8cbb\u8005\u8a8d\u8b58\u4e26\u8cfc\u8cb7\u5168+1\u5546\u57ce\u8fd14000\u9805\u4e0d\u540c\u5546\u54c1\u7684\u6a5f\u6703\u3002<\/span>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"255\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2023\/03\/Familymart-300x255-1.webp\" alt=\"Familymart\" class=\"wp-image-4249\" title=\"\"><figcaption class=\"wp-element-caption\">Familymart<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>\u5ee3\u544a\u76ee\u6a19\uff1a\u5c0e\u6d41\u4e26\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6<\/li>\n\n\n\n<li>\u8cfc\u8cb7\u65b9\u5f0f\uff1aCPC<\/li>\n\n\n\n<li>\u5ee3\u544a\u985e\u578b\uff1abanner<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4480_445a98-e5, .wp-block-kadence-advancedheading.kt-adv-heading4480_445a98-e5[data-kb-block=\"kb-adv-heading4480_445a98-e5\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4480_445a98-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4480_445a98-e5[data-kb-block=\"kb-adv-heading4480_445a98-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4480_445a98-e5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4480_445a98-e5[data-kb-block=\"kb-adv-heading4480_445a98-e5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading4480_445a98-e5 wp-block-kadence-advancedheading has-neve-link-color-color 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class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4480_325215-9b, .wp-block-kadence-advancedheading.kt-adv-heading4480_325215-9b[data-kb-block=\"kb-adv-heading4480_325215-9b\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4480_325215-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4480_325215-9b[data-kb-block=\"kb-adv-heading4480_325215-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4480_325215-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4480_325215-9b[data-kb-block=\"kb-adv-heading4480_325215-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading4480_325215-9b wp-block-kadence-advancedheading has-neve-link-color-color has-text-color\" data-kb-block=\"kb-adv-heading4480_325215-9b\"><strong>\u667a\u80fd\u63a8\u5ee3<\/strong><\/h4>\n\n\n\n<p style=\"font-size:18px\">\u672c\u6a94\u6240\u5305\u542b\u7684\u7248\u4f4d\u8207\u6295\u653e\u6e20\u9053\u76f8\u7576\u591a\u5143\uff0c\u4ee5\u5c55\u793a\u578b\u5ee3\u544a\u70ba\u4f8b\u5305\u542b\u8a31\u591a\u77e5\u540d\u65b0\u805e\u7db2\u7ad9\u3001in-app banner\u7b49\uff0c\u73fe\u89c0\u79d1\u6280\u7684AI\u884c\u52d5\u667a\u6167\u5373\u6642\u7af6\u50f9\u5e73\u53f0\u4e0d\u53ea\u4e32\u9023\u5a92\u9ad4\u7db2\u7ad9\u3001\u5167\u5bb9\u53ca\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f(APP)\uff0c\u57287\u5929\u8d70\u671f\uff0c\u642d\u914d\u54c1\u724c\u65b9\u6240\u8a2d\u8a08\u7684\u8cfc\u8cb7\u6307\u5b9a\u5546\u54c1\u514d\u904b\u53ca\u9ede\u6578\u56de\u994b\u6a5f\u5236\uff0c\u6210\u529f\u5438\u5f1535-54\u6b72\u7684\u76ee\u6a19\u65cf\u7fa4\u64c1\u6709\u6700\u9ad8\u7684\u9ede\u64ca\u7387(CTR)\uff0c\u4e26\u9054\u5230\u4e94\u767e\u591a\u842c\u6b21\u66dd\u5149\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4480_5013c9-94, .wp-block-kadence-advancedheading.kt-adv-heading4480_5013c9-94[data-kb-block=\"kb-adv-heading4480_5013c9-94\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4480_5013c9-94 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4480_5013c9-94[data-kb-block=\"kb-adv-heading4480_5013c9-94\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4480_5013c9-94 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4480_5013c9-94[data-kb-block=\"kb-adv-heading4480_5013c9-94\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading4480_5013c9-94 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