{"id":4131,"date":"2023-03-03T11:29:50","date_gmt":"2023-03-03T03:29:50","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=4131"},"modified":"2026-05-19T12:31:36","modified_gmt":"2026-05-19T04:31:36","slug":"ai-programmatic-smoothbasic","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/en-us\/industry-case-studies\/ai-programmatic-smoothbasic.html","title":{"rendered":"How programmatic advertising raises clothing brand awareness"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-cef4d3c4-0169\" id=\"gspb_row-id-gsbp-cef4d3c4-0169\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-cbb0e411-c4d8\" id=\"gspb_col-id-gsbp-cbb0e411-c4d8\">\n<div id=\"gspb_heading-id-gsbp-10abbf2\" class=\"gspb_heading gspb_heading-id-gsbp-10abbf2 \" data-aos=\"fade-up\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\"><meta charset=\"utf-8\"><\/meta>Successful Use Cases<\/div>\n\n\n\n<h2 id=\"gspb_heading-id-gsbp-6ade63a8-54c6\" class=\"gspb_heading gspb_heading-id-gsbp-6ade63a8-54c6 \" data-aos=\"flip-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">How programmatic advertising raises clothing brand awareness<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-250ae65a-d93e\" id=\"gspb_container-id-gsbp-250ae65a-d93e\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-in-out-quad\" data-aos-duration=\"700\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4131_9f1ad6-87, .wp-block-kadence-advancedheading.kt-adv-heading4131_9f1ad6-87[data-kb-block=\"kb-adv-heading4131_9f1ad6-87\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4131_9f1ad6-87 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4131_9f1ad6-87[data-kb-block=\"kb-adv-heading4131_9f1ad6-87\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4131_9f1ad6-87 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4131_9f1ad6-87[data-kb-block=\"kb-adv-heading4131_9f1ad6-87\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4131_9f1ad6-87 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading4131_9f1ad6-87\">To attract more Indonesian users to know about the brand, Groundhog Technologies uses programmatic advertising to raise brand awareness and aims to get the most clicks to boost sales.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-c3ab6a3d-9725\" id=\"gspb_col-id-gsbp-c3ab6a3d-9725\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-04579b1\" id=\"gspb_image-id-gsbp-04579b1\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2023\/03\/5\u5206\u9418\u4e86\u89e3AI\u7a0b\u5e8f\u5316\u5ee3\u544a\u5982\u4f55\u63d0\u5347\u65b0\u8208\u670d\u98fe\u54c1\u724c\u77e5\u540d\u5ea6.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"654\" height=\"393\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":8259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_row-id-gsbp-cef4d3c4-0169{justify-content:space-between;margin-top:0;margin-bottom:0;display:flex;flex-wrap:wrap;align-content:center;padding-top:70px;padding-bottom:70px;overflow:hidden;background-color:#f1fcfe}#gspb_row-id-gsbp-cef4d3c4-0169>.gspb_row__content{display:flex;margin:0 auto;width:100%;flex-wrap:wrap;max-width:1230px;align-items:center;justify-content:center}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;padding:var(--gs-row-column-padding, 15px min(3vw, 20px))}@media (max-width:991.98px){#gspb_row-id-gsbp-cef4d3c4-0169{background-color:#f1fcfe}}@media (max-width:767.98px){#gspb_row-id-gsbp-cef4d3c4-0169{background-color:#f1fcfe}}@media (max-width:575.98px){#gspb_row-id-gsbp-cef4d3c4-0169{background-color:#f1fcfe}}#gspb_col-id-gsbp-cbb0e411-c4d8.gspb_row__col--6{width:50%}@media (max-width:575.98px){#gspb_col-id-gsbp-cbb0e411-c4d8.gspb_row__col--6{width:100%}}.gspb_row #gspb_col-id-gsbp-cbb0e411-c4d8.gspb_row__col--6{padding-right:50px}#gspb_heading-id-gsbp-6ade63a8-54c6{transition-duration:.8s;transition-timing-function:cubic-bezier(.25,.46,.45,.94);transition-delay:0s;backface-visibility:hidden;transition-property:opacity,transform;opacity:var(--gs-root-animation-opacity, 0);transform:var(--gs-root-animation-transform, perspective(2500px) rotateX(-60deg) translate3d(0, 30px, 0));font-size:30px;line-height:50px;font-weight:700!important}#gspb_heading-id-gsbp-6ade63a8-54c6.aos-animate,#gspb_heading-id-gsbp-6ade63a8-54c6[data-gs-aos]{transition-delay:.3s;--gs-root-animation-delay:0.3s;transform:perspective(2500px) rotateX(0) translateZ(0);opacity:1}@media (max-width:991.98px){#gspb_heading-id-gsbp-6ade63a8-54c6{font-weight:700!important}}@media (max-width:767.98px){#gspb_heading-id-gsbp-6ade63a8-54c6{font-weight:700!important}}@media (max-width:575.98px){#gspb_heading-id-gsbp-6ade63a8-54c6{font-weight:700!important}}#gspb_heading-id-gsbp-6ade63a8-54c6{color:var(--wp--preset--color--kb-palette-3, #434e4e);margin-bottom:30px}.gspb_container-id-gsbp-250ae65a-d93e{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-250ae65a-d93e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-348e8f5.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4d619a5.gspb_container>p:last-of-type,#gspb_container-id-gsbp-c077623.gspb_container>p:last-of-type,#gspb_container-id-gsbp-cf1292f.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ddc9f0f.gspb_container>p:last-of-type,#gspb_container-id-gsbp-e41ee70.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-250ae65a-d93e.gspb_container,#gspb_heading-id-gsbp-10abbf2{opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;transform:var(--gs-root-animation-transform, translate3d(0, calc(max(50px, 15%)), 0))}#gspb_container-id-gsbp-250ae65a-d93e.gspb_container{position:relative;margin-bottom:30px;transition-duration:.7s;transition-timing-function:cubic-bezier(.455,.03,.515,.955);transition-delay:0s;box-sizing:border-box}#gspb_container-id-gsbp-250ae65a-d93e.gspb_container.aos-animate,#gspb_container-id-gsbp-250ae65a-d93e.gspb_container[data-gs-aos]{transition-delay:.3s;--gs-root-animation-delay:0.3s;opacity:1;transform:translateZ(0)}#gspb_col-id-gsbp-c3ab6a3d-9725.gspb_row__col--6{width:50%}@media (max-width:575.98px){#gspb_col-id-gsbp-c3ab6a3d-9725.gspb_row__col--6{width:100%}}#gspb_image-id-gsbp-04579b1 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}#gspb_heading-id-gsbp-10abbf2{transition-duration:.8s;transition-timing-function:cubic-bezier(.25,.46,.45,.94);font-weight:700!important}#gspb_heading-id-gsbp-10abbf2.aos-animate,#gspb_heading-id-gsbp-10abbf2[data-gs-aos]{opacity:1;transform:translateZ(0)}@media (max-width:991.98px){#gspb_heading-id-gsbp-10abbf2{font-weight:700!important}}@media (max-width:767.98px){#gspb_heading-id-gsbp-10abbf2{font-weight:700!important}}@media (max-width:575.98px){#gspb_heading-id-gsbp-10abbf2{font-weight:700!important}}#gspb_heading-id-gsbp-10abbf2{color:var(--gs-colorfour, #696cff);margin-bottom:30px}#gspb_row-id-gsbp-b2491fc>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;max-width:1200px}#gspb_col-id-gsbp-0692e4d.gspb_row__col--12{width:100%}@media (max-width:575.98px){#gspb_col-id-gsbp-0692e4d.gspb_row__col--12{width:100%}}.gspb_row #gspb_col-id-gsbp-0692e4d.gspb_row__col--12,.gspb_row #gspb_col-id-gsbp-411eca5.gspb_row__col--12,.gspb_row #gspb_col-id-gsbp-651629f.gspb_row__col--12,.gspb_row #gspb_col-id-gsbp-75a645e.gspb_row__col--12,.gspb_row #gspb_col-id-gsbp-edef5e2.gspb_row__col--12,.gspb_row #gspb_col-id-gsbp-f902254.gspb_row__col--12{padding-top:50px;padding-right:10px;padding-left:10px}.gspb_container-id-gsbp-348e8f5{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-348e8f5.gspb_container{position:relative;margin-bottom:0;box-sizing:border-box}#gspb_row-id-gsbp-a42d0d8,#gspb_row-id-gsbp-b2491fc{justify-content:space-between;margin-top:0;display:flex;flex-wrap:wrap;margin-bottom:0}#gspb_row-id-gsbp-a42d0d8>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;max-width:1200px}#gspb_col-id-gsbp-f902254.gspb_row__col--12{width:100%}@media (max-width:575.98px){#gspb_col-id-gsbp-f902254.gspb_row__col--12{width:100%}}#gspb_container-id-gsbp-c077623.gspb_container{position:relative;margin-bottom:0;box-sizing:border-box}#gspb_row-id-gsbp-598ce0b>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;max-width:1200px}#gspb_col-id-gsbp-651629f.gspb_row__col--12{width:100%}@media (max-width:575.98px){#gspb_col-id-gsbp-651629f.gspb_row__col--12{width:100%}}.gspb_container-id-gsbp-c077623,.gspb_container-id-gsbp-ddc9f0f{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-ddc9f0f.gspb_container{position:relative;margin-bottom:0;box-sizing:border-box}#gspb_row-id-gsbp-3b3dbd3,#gspb_row-id-gsbp-598ce0b{justify-content:space-between;margin-top:0;display:flex;flex-wrap:wrap;margin-bottom:0}#gspb_row-id-gsbp-3b3dbd3>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;max-width:1200px}#gspb_col-id-gsbp-75a645e.gspb_row__col--12{width:100%}@media (max-width:575.98px){#gspb_col-id-gsbp-75a645e.gspb_row__col--12{width:100%}}#gspb_container-id-gsbp-4d619a5.gspb_container{position:relative;margin-bottom:0;box-sizing:border-box}#gspb_row-id-gsbp-73a3b72>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;max-width:1200px}#gspb_col-id-gsbp-edef5e2.gspb_row__col--12{width:100%}@media (max-width:575.98px){#gspb_col-id-gsbp-edef5e2.gspb_row__col--12{width:100%}}.gspb_container-id-gsbp-4d619a5,.gspb_container-id-gsbp-e41ee70{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-e41ee70.gspb_container{position:relative;margin-bottom:0;box-sizing:border-box}#gspb_row-id-gsbp-601b63d,#gspb_row-id-gsbp-73a3b72{justify-content:space-between;margin-top:0;display:flex;flex-wrap:wrap;margin-bottom:0}#gspb_row-id-gsbp-601b63d>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;max-width:1200px}.gspb_row{position:relative}#gspb_col-id-gsbp-411eca5.gspb_row__col--12{width:100%}@media (max-width:575.98px){#gspb_col-id-gsbp-411eca5.gspb_row__col--12{width:100%}}.gspb_container-id-gsbp-cf1292f{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-cf1292f.gspb_container{position:relative;margin-bottom:0;box-sizing:border-box}","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[192],"tags":[],"class_list":["post-4131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-case-studies"],"_links":{"self":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/4131"}],"collection":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/comments?post=4131"}],"version-history":[{"count":16,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/4131\/revisions"}],"predecessor-version":[{"id":9850,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/posts\/4131\/revisions\/9850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/media\/8259"}],"wp:attachment":[{"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/media?parent=4131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/categories?post=4131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en-us\/wp-json\/wp\/v2\/tags?post=4131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}